How do magazines construct identity?

Arts & media   |   Journalism   |   Presentation   |   01/19/2009   |   .doc   |   3 pages
Document abstract : «The many different types of magazines that are present in the market could be seen as a proof that editors are constantly looking to target an audience. Indeed, in order to secure the right type of advertisers, magazine editors have to find the...»

Synopsis abstract : «Introduction.. The deconstruction of Financial Times Magazine.. Cosmo Girl's project 2024.. Advertisements as effective instrument for the construction of identity.. Conclusion.. Bibliography.....»

The Baltic States: a golden opportunity for French food exporters?

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .doc   |   14 pages
Document abstract : «The 1st of May 2004, ten new countries came into the European Union. These states have seen their economy dramatically change in many aspects of international trade since this date. From the custom point of view to the currencies issues, it...»

Synopsis abstract : «Executive summary.. Introduction.. A strong economic potential.. General economic background.. From the food product market point of view .. Consumption habits.. An unreliable economy.. Threats of the Baltic States.. From the food product market...»

Consumer behavior : Dove vs Palmolive

Business & market   |   Marketing   |   Market study   |   01/19/2009   |   .doc   |   9 pages
Document abstract : «The advertisement shows eleven women just with their underwear. The colors of the picture permit to remind the flask of the shower gel (S.G) which is white and blue. The white color is reminded with the background of the picture and the underwear....»

Synopsis abstract : «Comparing and contrasting the two different advertisements and the brands themselves.. Dove.. Palmolive.. The techniques employed by the marketers to project those images. . Needs and motivation.. Personality.. Perception...»

Company focus: H&M

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .doc   |   8 pages
Document abstract : «Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model...»

Synopsis abstract : «Executive summary.. Some facts to begin.. Target definition of the company.. Positioning of the brand.. 4 P's analysis.. SWOT analysis: Key points.. Competition.. Current issues.. Recommendations.. Focus on Karl Lagerfeld's ...»

Reaching Mexican customers in the real estate business

Business & market   |   Marketing   |   Market study   |   01/19/2009   |   .doc   |   22 pages
Document abstract : «Real estate market is changing, it no longer exists one and only way to sell. Consequently, real estate companies must develop marketing researches, by studying clients' needs, understanding them, and then implement prospective solutions. Today,...»

Synopsis abstract : «Introduction.. Time to take another look at the Mexican potential.. A quick presentation about Mexico.. Demographic data.. Current trends.. Approaching Mexican consumers.. History.. 'Business To All' marketing.. Dealing with Mexican...»

Higher education in Europe as an institution

Social studies   |   Educational studies   |   Presentation   |   01/19/2009   |   .doc   |   7 pages
Document abstract : «Aristote was asking what the purpose of education was. He gave the following answer: education has to produce learned men, education has to be done in virtue and finally, education has to satisfy the material needs of society. Centuries after this...»

Synopsis abstract : «Introduction.. Analyzing higher education in Europe as an institution.. A creation of the middle ages.. Higher education and the European community.. A field for many political and economic considerations....»

What are the most efficient media and related strategies used by companies to target children?

Business & market   |   Marketing   |   Presentation   |   01/19/2009   |   .doc   |   20 pages
Document abstract : «This dissertation is about children and companies and as the title suggests it, we want to find out which the main media that companies use to target children are and what strategies they develop related to those media. The first part of this...»

Synopsis abstract : «Introduction.. Literature review.. Why are children brands' favourite target.. Strategies using traditional media.. Strategies using a new medium: Internet.. Research methodology.. Findings of primary...»

Lenôtre in China Beijing: The biggest market for the biggest gastronomical group

Business & market   |   Marketing   |   Presentation   |   01/19/2009   |   .ppt   |   135 slides
Document abstract : «Strengths: Global fame built on fine upscale products and services, genuine production processes, know-how and licenses (patents), staff (teams, chefs, wine steward)very well trained, large implantation across the world, profitable company,...»

Synopsis abstract : «Lenotre presentation.. Historical presentation.. SWOT Analysis of Lenotre in China.. Product and services.. BCG matrix.. Customers.. Competitors.. Market analysis.. China.. Beijing.. Implantation strategy.. Product and services.. Geographic...»

E-marketing plan for IMPRINT (printing company)

Business & market   |   Marketing   |   Presentation   |   01/19/2009   |   .doc   |   14 pages
Document abstract : «This E-Marketing Plan is designed to enable IMPRINT to improve its selling performances and to be more competitive in the lithography sector. To explain the proposal concerning an electronic strategy, I added a complete analysis of the company and...»

Synopsis abstract : «Executive summary.. Situation analysis.. Internal analysis.. External analysis.. SWOT analysis.. Keys to success.. Objectives.. Financial (Tangible objectives).. Intangible objectives.. Positioning strategy.. Mission marketing.. Tactics.. Level of...»

What are the major opportunities that emerging markets offer to international companies and what are the key considerations that such companies have to take into account when formulating strategies for doing business in emerging markets?

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .doc   |   8 pages
Document abstract : «The notion of an emerging, or developing, market economy appeared 1981 in a World Bank report. This term was used since emerging countries have embarked on economic development and reform programs, and have begun to open up their markets and...»

Synopsis abstract : «Presentation of emerging markets.. Characteristics of emerging markets.. History of emerging markets.. Major opportunities.. The market: Gaining access to new customers.. Resources or Learning: Obtaining access to information and...»

Corporate web communication: Lastfm

Arts & media   |   Journalism   |   Presentation   |   01/19/2009   |   .doc   |   12 pages
Document abstract : «Last.fm is a open content music community website and also an Internet radio station with music recommendation system based on each user's and friends' musical taste on the base of a collaborative filter. Objective of this site is to become the...»

Synopsis abstract : «Summary.. Last.fm website history and content .. A closer look at the Last.fm features.. Recommendations.. Tags.. Events.. Free listening and downloads.. Other.. The Last.fm software.. Last.FM's in search engines.. Meta description for the portal...»

Welcome to dear France: foreign student integration report and interview

Social studies   |   Educational studies   |   Presentation   |   01/19/2009   |   .doc   |   22 pages
Document abstract : «Cross-cultural, Intercultural, relations, conflicts, shock of culture, ethic stereotypes, religious war, terrorism, civilization When there are too many words to decrypt the world, it is sometimes important to catch the opportunity and to try to...»

Synopsis abstract : «Introduction.. Culture and stereotypes.. Traditions.. Misunderstandings.. Gastronomy.. Religion.. Education.. Workplace.. People description.. Social customs.. Questionnaires.. Qualities and defaults of south countries.. Conc...»

Feasibility study of a new cosmetic product launch on the American market

Business & market   |   Marketing   |   Market study   |   01/19/2009   |   .doc   |   25 pages
Document abstract : «After having presented the contents of our work and before developing our ideas, we first wanted to explain briefly the context of this study. Indeed, the specificity of our work is the fact that it is totally based on a real situation. Here are the...»

Synopsis abstract : «Overview.. Voyage des Thes and us.. Mission statement.. Executive summary.. America and tea.. Situation analysis.. Company description.. Products of Voyage des Thes.. Market analysis.. Key success factors.. Marketing strategy.. Overall sales and...»

Gamma ray spectroscopy using a scintillator detector

Science & technology   |   Physics & chemistry   |   Presentation   |   01/19/2009   |   .doc   |   6 pages
Document abstract : «The aim of the experiment is to learn about the basic techniques of gamma ray energy spectroscopy and the interpretation of a spectrum, using a NaI(TI) detector. We obtained the spectra of two gamma sources using a spectrometer and the Maestro...»

Synopsis abstract : «Introduction.. Experimental details.. The spectra.. The background.. Results.. The spectra.. The energy resolution.. The absolute activity.. Discussion.. The Spectra.. The resolution.. The absolute activity.. Error on the...»

Matthew Barney or the Gesamtkunstwerk of the 21st century

Arts & media   |   Arts and art history   |   Presentation   |   01/19/2009   |   .doc   |   5 pages
Document abstract : «When talking or writing about the American artist Matthew Barney, critics and historians of art always start with the traditional biographic descriptions which in the case of Barney are quite pleasant and are justified by the fact that the artist...»

Synopsis abstract : «Introduction.. The first European stop of Matthew Barney's last exhibition.. The creative process of each drawing.. The exhibition's description made by the Serpentine Gallery's.. A far more complex relation to the Gesamtkunstwerk conception....»

Market presentation about the Ted Baker Company (2006)

Business & market   |   Marketing   |   Market study   |   01/19/2009   |   .doc   |   20 pages
Document abstract : «First of all, Ted Baker is operating on the fashion retailing market, which we are going to study, with particular attention to United Kingdom, where the company started. In this report, we will be mainly concerned with women swear retailing which...»

Synopsis abstract : «Retailer presentation: Ted Baker.. Positioning and competition.. Customer base.. Price positioning.. SWOT analysis.. Customer analysis.. Opportunity for better service?. Target customers.. Aim of the concept.. Marketing...»

H&M on the Japanese market (2007)

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .doc   |   9 pages
Document abstract : «Hennes & Mauritz AB, better known as H&M, one of the inexpensive clothing fashion brand's leaders, established an expansion strategy, above all towards the East. They opened a lot of new stores in the best location, on shopping streets and in...»

Synopsis abstract : «Introduction.. Japanese environment analysis.. Macro environmental analysis: SLEPT.. Market-specific analysis: 12C.. Japanese market's challenges.. Market entry modes.. Collaboration with Madonna.. Con...»

Business report : Veolia Environmental Services

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .pdf   |   32 pages
Document abstract : «As part of the Business to Business project, a team comprising Nicholas Dawson, Arnaud le Floch and Rouh Rouh Tan Tan decided to conduct an in-depth business study concerning a leading European waste management company: Veolia Environmental...»

Synopsis abstract : «Introduction.. Waste management sector overview.. Market definition.. Employment in waste management.. Market data.. Veolia environment.. Veolia environment historical overview.. Company profile.. Veolia environmental services: Waste...»

Business plan for exporting RedGreen Danish chic sportswear products to Japan

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .doc   |   13 pages
Document abstract : «Where do we see fashion in 2007? Are people becoming more fashionable? We believe that fashion enables people to become a part of a culture and differentiate themselves regardless of the color of their skin and backgroundor identify themselves...»

Synopsis abstract : «Abstract.. Overview: From kimono to western influence and current trends.. Why is Japan a good market?. Business environment.. Description of Japanese fashion.. Why would it be a success in Japan?. Different steps to be followed in order to enter...»

Re-branding junk food: firm strategies

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .doc   |   10 pages
Document abstract : «American food habits are known to be particular: quickness and convenience are the key-words to describe this food culture that started up the fast food phenomenon, which rapidly spread around the world. Similarly, with ingenious marketing...»

Synopsis abstract : «Introduction.. A rising awareness of the health hazards caused by junk food.. A lot of health problems are linked to an inappropriate diet.. How governments and civil societies tackle this issue.. How governments and civil societies tackle this...»

A review of Mead's God and Gold

Philosophy & literature   |   Literature   |   Book review   |   01/19/2009   |   .doc   |   5 pages
Document abstract : «Walter Russell Mead's text God and Gold : Britain, America, and the Making of the Modern World is a difficult work, especially in terms of contemporary criticism, because it is revered by both right-wing conservatives and some socialists. The book...»

Synopsis abstract : «Introduction.. The feelings of the rest of the world.. A dominance as a force that makes existence more meaningless.. Are sea power and capitalism all it takes for world conquest?. Individualism and group dynamics.. The hope that the world can be...»

The global youth market (with a case study about Converse)

Business & market   |   Marketing   |   Market study   |   01/20/2009   |   .doc   |   30 pages
Document abstract : «Hassan and Prevel in 1991, defined the global marketing segmentation 'as the process of identifying specific segments- whether they be country groups or individual consumer groups- of potential consumers with homogeneous attributes who are likely to...»

Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»

E-Leclerc in China: Fictive case

Business & market   |   Marketing   |   Presentation   |   01/20/2009   |   .doc   |   13 pages
Document abstract : «The objective of this report is to introduce a marketing plan to implant E-Leclerc centers in China. Currently the French market of supermarkets is saturated. The European market is a part of international strategy of E-Leclerc. Nevertheless, China...»

Synopsis abstract : «Executive summary.. Situation analysis.. Situation analysis: Category factors (Porter's 5 Forces Model).. Situation analysis: Environmental factors.. Current marketing strategy.. Product features matrix.. Benchmark of product features...»

Managing in a global context : How managers can overcome problems arising from cultural differences of employees?

Business & market   |   Management   |   Presentation   |   01/20/2009   |   .doc   |   13 pages
Document abstract : «According to the United Nation Statistics in 2003, the globe constitutes of approximately 226 countries. All these nations have their own culture. this can be more or less similar from one country to another. However, it creates a multitude of...»

Synopsis abstract : «Introduction.. General background.. Intercultural management and culture.. The pros and the cons of cultural diversity.. Theories about managing cultural differences.. Managing cultural differences from theories to practice.. Communication...»

Cultural project: Museums in Bradford

Arts & media   |   Journalism   |   Presentation   |   01/20/2009   |   .doc   |   13 pages
Document abstract : «Bradford is the 7th city in United Kingdom, with more than 478,800 inhabitants (metro district). Located in the West Yorkshire, this city has been developed thanks to the first industrial revolution (1780 - 1840) and the second one (1840 - 1900)....»

Synopsis abstract : «Introduction.. National Media museum.. Introduction.. The photography and film.. Current and future exhibitions.. Plans for year 2008.. Industrial museum.. Introduction.. Galleries.. Extra activities.. Colour...»

Almasah international real estate: The real estate market in Dubai

Business & market   |   Business strategy   |   Market study   |   01/20/2009   |   .doc   |   41 pages
Document abstract : «In February, I landed in Dubai for the first time, after having heard so much about it. I was astonished by the number of towers already built at that time but more by the huge amount of cranes and construction sites. Therefore, I decided to do my...»

Synopsis abstract : «Introduction.. Description on Dubai's real estate market and its environment.. Presentation of the economy.. Factors leading to this unprecedented growth.. Deeper look at the Real Estate Market in Dubai.. Supply/demand outlook.. Examples of a small...»

Case study: Amazon.com

Business & market   |   Business strategy   |   Case study   |   01/20/2009   |   .doc   |   14 pages
Document abstract : «Amazon.com is one of the first start-ups to appear around the end of 90's. Following the example of Microsoft or Apple, the appearance of Amazon became a myth, the famous American success story. The founder of the company is Jeff Bezos, a Princeton...»

Synopsis abstract : «Introduction.. Amazon.com business model.. How did Amazon become No 1 in internet distribution?. Revolution of supply and logistic.. Supply chain management.. Extending the range.. Customization.. Amazon: a brand image.. International...»

The democratization of luxury

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   62 pages
Document abstract : «One notes, a strong expansion of the luxury market at the economic level, estimated in 2000 at approximately 90 billion euros (according to a Eurostaf study). Moreover, exploratory studies promise a bright future, with the emergence of a new wealthy...»

Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»

Marketing case study: Gucci

Business & market   |   Marketing   |   Market study   |   01/20/2009   |   .doc   |   18 pages
Document abstract : «With the assistance of Tom Ford and Domenico de Sole, GUCCI became one of the great successes of the sector. In 1921, Guccio Gucci founded a company in Florence, for the manufacture of luggage and saddles of high-quality. In 1938, he opened a shop...»

Synopsis abstract : «Market analysis.. The luxury market.. The Macro environment.. Micro-environment.. Gucci: The brand and its worth.. SWOT analysis.. The Gucci values.. Positioning the brand.. The marketing strategy of the brand.. The Gucci clientele.. The Gucci...»

The Strategy of the Ikea group

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   16 pages
Document abstract : «In 1943, Ingvar Kamprad, a young Swede, finished his studies. He soon created a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parent's farm and the...»

Synopsis abstract : «History.. Organization of the company.. IKEA: An exemplary positioning in the furnishings market.. Market analysis.. Analysis of the competition according to Porter.. SWOT analysis.. Strategies of cost leadership and differentiation.. IKEA: A new...»

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