Term papers and essays in Social Studies, literature, Social Sciences and Business Strategy

Corporate culture and intercultural management

Document abstract : «For companies, in a climate of increased international competition, it is important to anticipate the impact of culture on the economy. Indeed, cultures influence not only the individual behaviors but also and especially the designs of the company,...»

Synopsis abstract : «Introduction.. Cultures and basic strategies of intercultural management.. Culture: A common but complex concept.. Intercultural management.. American and Japanese models.. American management.. Japanese management.. German and French models.. A...»

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The strategy of MC Donald's

Document abstract : «From modest beginnings in 1954, McDonald's experienced a steady growth until the end of 1980, reaching more than 5200 units catering to the United States on 31st December of the same year. This explosive growth was the result of a combination of...»

Synopsis abstract : «Introduction.. History.. McDonald's fucntioning.. The franchise system.. Standadization in view of local arkets.. A strategy of low price and volume.. McDonald's development strategy.. Marketing at McDonald's.. Target.. Goal: Children.. Brand...»

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Intercultural Management

Document abstract : «The globalization of markets, the internationalization of companies through operations of mergers, acquisitions, partnerships or alliances have created an economic landscape where the intercultural aspect has became a daily reality for many persons...»

Synopsis abstract : «Introduction.. The problems arising from cultural diversity in companies.. Impact of cultural differences on business affairs.. Mergers.. International negotiations.. Impact of cultures on the functions of the company.. Marketing.. The human...»

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Employee motivation

Document abstract : «Currently, companies are rediscovering that human potential is an asset. They have in fact understood that the structures and men can give a competitive advantage to their organizations. This has resulted in a significant development of focus on...»

Synopsis abstract : «Introduction.. Theories of motivation.. Worker considered as machine.. Emergence of psychology in the economy.. Issues of remuneration and its supplements.. Changes in legal context in terms of salary.. Direct salary and its peripherals.. Balance of...»

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Strategy of L'Oreal

Document abstract : «L'Oreal was created in 1907 by a French chemist: Eugene Schueller. The latter developed a synthetic formula, called Aureole, to dye hair. He then created his own formulas, manufactured his products and marketed them to Parisians hairdressers. In...»

Synopsis abstract : «Presentation of L'Oreal group.. History of the group.. Group profile.. Group's activity.. Some figures.. The different levels of strategy implemented at group level.. External diagnosis.. Macro environment.. Industry.. Competition and...»

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Company strategy L'Oreal

Document abstract : «L'OREAL, world leader in the cosmetics market, was founded as family enterprise in 1909 by the chemist Eugene Schueller who marketed products that he himself conceived and produced, at the Parisian hairdressing salons. This spirit and the values...»

Synopsis abstract : «Presentation of the group.. Presentation of the strengths/weaknesses of the company.. Presentation of environmental opportunities and threats.. Increasingly constraining regulations.. Threat of competition.. The performance of L'Oreal.. Various...»

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New techniques of motivation

Document abstract : «The motivation of men has been much theorized, particularly in the past half-century. It's actually about these great thinkers to theorize on what might motivate us, for example in a professional situation. Following a survey of employees, Ronen,...»

Synopsis abstract : «In-house theories of motivation.. 5 major theory-needs.. Theory of Ronen.. Theory of Murray.. Theory of Maslow.. Theory of Alderfer.. Theory of Herzberg.. Conclusion.. Motivation through remuneration.. For the company.. For the...»

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The journal Liberation and the young French readership

Document abstract : «Liberation is a daily newspaper first created in 1978 by J.P. Sartre. Originally at the extreme left wing of the French political scheme but through the decades it has shifted to a more leftist, labor-style orientation. The paper has been facing...»

Synopsis abstract : «Executive summary.. Introduction.. Presentation of Liberation.. Presentation of the marketing field study.. Background of the marketing field research project.. Research of problem methodology.. Research design.. Results.. SPPS: Statistical...»

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The concept of non-resident on international laws

Document abstract : «The tax situation of each person is defined in relation to his domicile tax. According to Article 1 of the law of 29 December 1976 applicable for the first time to the income for the year 1977 and codified in section 4A of the GTC, "people who have...»

Synopsis abstract : «Introduction.. The tax status of non- resident persons in France receiving income from a French source.. The determination of income from French source.. The incidence of tax treaties.. The principles of determining the tax base.. The specificity of...»

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Case study Renault - Nissan

Document abstract : «A strategic alliance is an official commercial collaboration, adopted by mutual agreement between companies. The partners of the alliance share, exchange or integrate some their resources for their mutual benefit, while remaining distinct and...»

Synopsis abstract : «Theoretical part.. Theoretical presentation of an alliance.. Complementary strategic alliances.. Additive strategic alliances.. The practical part.. Presentation of the Renault group and its alliance with Nissan.. The Renault Group.. The...»

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Strategy of cost leadership

Document abstract : «In a market where competition is at it's peak, companies perpetually seek to win over new customers, new markets and to generate strong profits. They have thus banked on a new strategy to be more competitive: cost leadership. The strategy of cost...»

Synopsis abstract : «Introduction.. Strategy of cost leadership.. Hard discount.. Distributers brands.. Cost leadership is not enough any more.. Hard discount takes another function.. Reconsideration of Hard discount.. Conclusion.. ...»

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Sensory marketing

Document abstract : «Today's companies experience more difficulties in differentiating themselves from their competitors, consumers are increasingly volatile and the product itself is no longer enough to satisfy them. In this context, sensory marketing has developed and...»

Synopsis abstract : «Introduction.. Sensory marketing presentation.. Definition.. History.. Theoretical approaches.. Categorisation.. Studies.. Sensory marketing: Real effectiveness or artifice?. Why do the stores invest in the senses?. The dramatization of the place of...»

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Analysis of success strategy of Starbucks

Document abstract : «On 26 January 2004, a true "culture shock" had occurred in avenue de l'Opera in Paris. The American Starbucks Coffee has grappled with the French market with the opening of a shop and a coffee bar, causing controversy in a country with an ancient...»

Synopsis abstract : «Introduction.. Presentation.. From grain (engineering) to cup.. Starbucks: A new player in the third market.. Coffee bar: When America takes the Italian accent.. Competitors of Starbucks.. Starbucks: More than a brand, an experience.. Strategy of...»

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The French wine market and international competition

Document abstract : «For a long time, France has been a "wine country", a reference in terms of production and consumption of wine. Nevertheless, this world leader has seen erosion in its market share for the last few years: volumes exported are decreasing and national...»

Synopsis abstract : «Introduction.. Panorama of the worldwide wine market at the beginning of 2005.. The potential of wine production on a worldwide scale.. Global wine production.. The global wine consumption.. International exchanges.. Focus on the French wine...»

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The subprime crisis

Document abstract : «Subprimes are mortgages granted in the United States to customers who are not very solvent, on the basis of an increase in the interest rate. One applies a kind of premium to a borrower when his solvency is below a certain threshold. This operation...»

Synopsis abstract : «Definition.. Definition of the subprimes.. Characteristics of these loans.. The operation of the subprime market.. The subprime crisis.. Causes.. The law of 1977.. The rise of the credit rate.. The crash of the real estate market.. Change of the...»

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Taylorism and the structural organization of Toyota

Document abstract : «Frederick Winslow Taylor (1856 - 1915) was an American engineer who used the scientific organization of work (OST), which is the basis of the industrial revolution of the 20th century. The principal idea is to break up the tasks, to time the...»

Synopsis abstract : «Taylorism.. The principles of Taylorism.. 'Toyotism' as a form of post-taylorism.. Toyota Motor Corporation.. The product.. The customers.. Toyota's performance compared with the competition.. Operation: The Toyota production system.. The structure...»

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Marketing plan of a Spa hotel

Document abstract : «In the hotel, there are 6 concepts of restaurant : from buffet to cuisine Ã la carte, Thai cuisine, and a gourmet restaurant on the Yacht. A dancing diner has been proposed. A good wine cellar (with wines) is to come up all over the world. Naantali...»

Synopsis abstract : «Internal analysis.. Environment.. Services.. Spa at the heart of the hotel.. Organization of events.. Business deals.. Individual deals.. Analysis of competition.. Hotel Kunnonpaikka.. Hotel Rantasipi with Kylpyla Tropiclandia Spa.. Hotel...»

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Study of Nike's strategy

Document abstract : «Sport has taken an important place in the society: L'Equipe is now the leading newspaper in France, ahead of Le Monde. The most purchased video games pertain to sports (GranTurismo, Fifa Soccer.). Young people dress with clothes (Adidas, Reebok,...»

Synopsis abstract : «Introduction.. Analysis of the situation.. The market: Nature of the market, evolution of total turnover, distribution and market trends.. Advertiser: Nike.. History, situation and weaknesses.. Product, competition, consumer and problems to be...»

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Market research: Diesel Jeans

Document abstract : «Jeans are clothes that never go out of fashion and are timeless. Today, this product is worn by all the generations. At this time, when models and brands have developed considerably, Levi's, the market leader, has seen strong competition; Diesel...»

Synopsis abstract : «Introduction.. Environmental and market analysis.. Environment.. Structure and evolution of the market.. Customers and distributors.. Analysis of the competition.. Inter-segmental competition.. Inter-product competition.. Internal analysis of the...»

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The motivation of sales personnel

Document abstract : «Companies do not exist without the people who work there. The main objective of the surroundings is to obtain the best productivity from it's staff as well as maximum quality. These expectations require adequate abilities, an irreproachable...»

Synopsis abstract : «Introduction.. Theories of motivation in a company.. Maslow's, Herzberg's, Murray's, Alderfer's, Ronen's and other theories.. Means.. Financial.. Evolution.. Personal development, promotion and training.. Judgment of competences.. Evaluation of...»

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The iPhone

Document abstract : «Inaugurated at Mac world 2006, the iPhone marks Apple in the smart phone market, following the example of Steve Jobs. It is via its triple function (iPod, telephone, internet) that the firm wishes to anchor the iPhone in the market of mobile...»

Synopsis abstract : «Introduction.. Study of the marketing of the Iphone.. Analysis-diagnosis of the situation.. Internal Factors.. Decision criteria.. Strengths and weaknesses.. External factors.. Environment.. The Competition.. Intermediaries.. The...»

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The clothing market middle to top-of-the-range

Document abstract : «Over the course of the last twenty years, the textile market has seen major upheavals Countries like China or Morocco (countries in which labor is cheap) are the main causes of this upheaval. Other important factors contributing to this change are...»

Synopsis abstract : «Introduction.. The market and its evolution.. Opportunities and threats of the market.. Main competitors of BCBG MAXAZRIA.. Factors of evolution, long term prospects and issues of this sector.. Appendices.. Appendix 1: The level of consumer markets...»

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Cultural differences in management

Document abstract : «As we have come to a world of economic globalization, more and more companies are working in an international approach. Globalization incites a multitude of situations and intercultural relations. The company is therefore faced with an assimilation...»

Synopsis abstract : «Introduction.. Intercultural management: Fundamental concepts.. Integration of cultural differences in the intra and inter-company relations in the context of world economy.. Management strategies of international companies.. Implantation strategies...»

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The magazine 'What else?'

Document abstract : «Each year, at the same period, at the IUT, students of 2nd year spend one day with their counterpart of 1st year, that permit to everyone to know the others. The journalists of "What else" were of course on the spot. This day starts firstly with an...»

Synopsis abstract : «The news.. News of the University of Nantes.. Advice for work.. Placement.. Interview.. Revelation on J .J Malo.. People.. Revelation over the day of integration of the first years but also on the evening.. Psychotest.. Do you know the language of...»

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Staging in plays

Document abstract : «The staging of plays varies greatly in complexity, beauty and visual effect from one play to another. Writers sometimes focus their ideas rather on the characters' speech and acting than on creating a unique and refined staging technique. Both...»

Synopsis abstract : «Introduction.. The first opening of the curtain on stage.. Strong staging implement of the Chirstmas tree.. Ibsen's subtle use of lighting.. The opening stage in Death of A Salesman.. The use of melody music.. Conc...»

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Sephora customer relationships management analysis

Document abstract : «The aim of this paper is to discover how Sephora has developed its power of attraction, the loyalty of its customers and prospects by setting up sophisticated and personalized customer communication strategies. Sephora is a division of Moet Hennessy...»

Synopsis abstract : «Introduction: Presentation of Sephora brand.. LVMH group.. History of Sephora.. Sephora's structure and organization.. Competition.. Company strategy.. CRM in Sephora.. CRM objectives and strategy.. CRM value chain analysis.. Customer portfolio...»

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Firms motivations to create alliances

Document abstract : «More and more companies are recognising that to gain a competitive advantage they may have to enter into alliances with other firms. Referring to examples, identify possible motivations for entering into a strategic alliance and then critically...»

Synopsis abstract : «Introduction.. Joint ventures and its concept.. Contract of partnership in specific functions and ownership of capital.. The notion of dividing risks and technological development.. Production and economies of scales.. Shaping the competitive...»

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A Nordic identity in the European security structure?

Document abstract : «The 3rd and 4th December 1998, the President of French Republic Jacques Chirac and the British Prime Minister Tony Blair met in Saint Malo. Both maintained the necessity to give Europe the ability of autonomous action concerning security and...»

Synopsis abstract : «Introduction.. The security context of nordic countries.. Historical overview: From neutrality to non-alignment.. Consequences of the end of the cold war for Nordic security context.. Geopolitical context: Russia and the United States.. Nordic...»

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D'Light Handbag (business plan)

Document abstract : «D'Light Company produces exclusive, fashionable handbags with unique lighting system build inside each product. The built in light makes it easier for the user to find the desired items in the handbag regardless of the outside conditions (during the...»

Synopsis abstract : «Executive summary.. Description of business.. Financial summary.. Business differentiators.. Business credibility.. The company and industry.. Purpose of the company.. Company founders and skill sets.. Competitive differentials.. Products and...»

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Lenovo case study

Document abstract : «IBM was founded in 1911 and had a rapid growth during the following years. In 1981, IBM created the Personal Computer. Nowadays, IBM is one of the most famous IT companies. In the beginning, IBM specialized in selling computers. Then the company...»

Synopsis abstract : «The logic of the mergers & acquisitions and alliances that Lenovo have undertaken to-date.. Evaluation of Lenovo's competitive advantage.. Evaluation of the strategic development directions undertaken by Lenovo by using Ansoff's...»

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