Term papers and essays in Social Studies, literature, Social Sciences and Business Strategy

Marketing communication: Nescafe

Document abstract : «This paper is the result of a team project that is based on the Marketing Communication class at Inholland University. The project is aimed at designing and developing a marketing communication plan for promoting the brand Nescafe in the...»

Synopsis abstract : «Executive summary.. Introduction.. Nescafe history.. A situation analysis.. Competitiors.. Promotional objectives.. Life stage marketing.. A brand for life.. Target groups.. The main message.. Main objectives.. Marketing communication...»

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Democratizing Europe: On the quest for a common public space

Document abstract : «We all remember the rebuff of the constitution from France and the Nederland in spring 2005 and the further comments on the event. Many bet on an end of Europe. This refusal called into question Europe that was upset that stopped for a while. Of...»

Synopsis abstract : «Introduction.. Europe in a lame condition: A lake of identity a democracy.. Neither knowledge nor identity.. No democracy.. Solutions for a democratisation of Europe: How to create a common public space.. Dream of a post-national democracy: Habermas...»

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How to do Business with the Czech Republic? The case of beer markets

Document abstract : «Within the framework of the course "International Trade and Business Challenges", our professor Miss Chau asked us to analyze and to develop a strategy to enter a specific sector of one of the BRIC countries and the 8+2 new EU members. In this...»

Synopsis abstract : «Introduction.. The entry regulations.. Statement and constraints: Statement and general burden.. National common opportunities.. Reforms and trade agreements.. Imports and exports of the country.. The beer sector in the Czech Republic.. Description...»

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What are the main challenges for the international human resources management in the future?

Document abstract : «Human Resource Management has become a major concern in most companies as it affects the performance and thus, the competitive advantages of organizations. Nowadays, the competition is getting stronger and stronger, especially at the international...»

Synopsis abstract : «Introduction.. Definition of HRM.. The six factors to differentiate between international HRM and domestic HRM.. Strategic point of view.. The challenges of International Human Resources Management in the future.. Power Distance.. Individualism vs....»

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Airlines and energy prices

Document abstract : «Business environment is fraught with risks; each company in order to succeed in this unpredictable environment must mitigate risks. Risks can arise from varied sources; the airline industry is like any other industry, also confronted by pressures...»

Synopsis abstract : «Introduction.. Course of analysis.. Oil price: A significant risk for an airline.. Crude oil and jet fuel.. Reasons why oil price is of critical value to Airlines.. Southwest Airlines: A special case.. Ways of hedging and reducing exposure to jet...»

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"Post-parliamentary strategies need, therefore, to be recast as complements, rather than substitute, for parliamentarism at Union level" (Lord and Beetham). Discuss

Document abstract : «The rejection of the Constitutional Treaty by the French and Dutch citizens in the referendum of spring 2005 has caused a revival of the EU's legitimacy issue. It was also evidence for the fact that both the continuous strengthening of the European...»

Synopsis abstract : «Introduction.. Structural factors for blunted parliamentarism at EU level.. The absence of a cohesive European political community.. Political obstacles to a 'full' parliamentarization of the EU.. Post-parliamentary strategies: Theorizing and...»

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Comparison between 'Nighthawks' by Hopper and Mystery and 'Melancholy of a Street' by de Chirico

Document abstract : «The success of the Melancholy show demonstrated that existential issues are a productive source of inspiration for artists. Universal melancholy affects both painters and spectators. Hopper's Nighthawks and De Chirico's Mystery and Melancholy of a...»

Synopsis abstract : «Introduction.. The similarities in the palettes used by De Chirico and Hopper.. Mystery and Melancholy of a Street.. Nighthawks.. Comparison between the two paintings is the presence and the role of human beings.. Inclusion of spectators in the...»

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President Truman's decision to drop the atomic bomb on Hiroshima: Was there a realistic alternative to this course of action?

Document abstract : «On the morning of August 6, 1945, the United States dropped, on the city of Hiroshima, the first of the only two nuclear bombs ever employed against human population, killing more than 115.000 people - probably as many as 250.000 according to the...»

Synopsis abstract : «Introduction.. The unconditional surrender of the Japanese.. Disintegration of power by the Japanese.. The collapse of Germany.. The fire bombing of Tokyo.. The psychological effects on the Japanese.. The writing by Eisenhower.. The use of A-bomb in...»

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Allied Toys Inc. (2008)

Document abstract : «Allied Toys, Inc is a company based in NY, USA. Its activities are the development, manufacture and marketing of "high tech toys". Some of these toys embody new inventions that are protected by a US patent. The production of the toys will be...»

Synopsis abstract : «The case.. Outsourcing to China.. Protection of the trademark.. The Industrial Intellectual Property.. Importation in Republic of Utopia.. Liability.. Corruption.. Exclusivity right.. Local subsidiary as importor and...»

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Liberalism: What are the main concepts of liberalism?

Document abstract : «Liberalism is a philosophy, or political movement that has, for an aim, the development of individual freedom. Since the concept of freedom evolved over time, liberalism evolved as well. However, some core assumptions never changed. First, let us...»

Synopsis abstract : «Introduction.. Improved standard of living.. Reformist.. Capitalist.. Rationality.. Individual as the concept of liberalism.. The social contract theory.. Property and government.. The factors surrounding conflicts, religion, utilitirianism and...»

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Food sharing and trust: Exploring the possibility of a relationship of causality

Document abstract : «Imagine what it would mean for businesses if they found that the money spent on the entertainment of guests had no real affect on the trust built with the other party. Or perhaps if businesses were told the opposite, that sharing food would enhance...»

Synopsis abstract : «Introduction.. Background.. Conflict- problem definition.. Experiment design and hypothesis.. Procedure.. Descriptions of the experiments conducted.. Experimental design.. The subjects, means, place, logistics and preparation. . Cross words and...»

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Croatia

Document abstract : «The goal of this group work is to analyze a country e-marketing strategy, to see if it is adapted to the target, to its cultural and economical environment and its potential and finally to have a critical opinion on the strategy employed. To reach...»

Synopsis abstract : «Introduction.. Objectives.. Croatia and the theoritical basis.. Current online status.. The data available.. The strategy and image resulting.. Croatian marketing environmental audit.. Political and legal factors.. Economical...»

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Bulgaria: Transition towards democracy

Document abstract : «Bulgaria is due for accession to the European Union in 2007. According to most international reporting mechanisms the country has reached the final stages of democracy, and is ready to proceed with accession. While on many levels, such as...»

Synopsis abstract : «Introduction.. Political transition.. The Bulgarian Communist Party.. Coalition for Bulgaria.. The National Movement Simeon II.. National Union Attack.. United Democratic Forces.. Democrats for a strong Bulgaria.. Bulgarian Peoples Union.. Other...»

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The impact of internationalization strategy on management control system

Document abstract : «In an increasingly global economy, corporations need to develop more and more efficiency and reliable management control system (MCS) in their home countries, but also in their subsidiaries abroad. This study analyzes the effects of an...»

Synopsis abstract : «Overview.. Introduction.. Literature review.. The Internationalization strategy affects the formality of the management control system of a company.. The MCS of a multinational corporation is often imposed to the subsidiaries in order to facilitate...»

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Fear: The deconstruction of normality

Document abstract : «In all honesty and truthfulness, post-war, American authors have produced quite a frightening element in this country's literary discourse. Frightening, because they amass self-critical observations that have ultimately led to paranoia regarding the...»

Synopsis abstract : «Introduction.. The myth of the 1950s.. Cheever's description.. The superficial lives of the characters.. The functioning of Irene's character.. The unsolved internal conflicts.. The common link between Updike and Cheever.. Fundamental differences...»

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Chapter VIII's analysis of 'Human Bondage' by Somerset Maugham

Document abstract : «The excerpt to analyse retraces what may be considered as a part of the main body of the plot of the apprenticeship novel Of Human Bondage by the English writer Somerset Maugham. The passage I'm about to try to analyse is extracted from the 58th...»

Synopsis abstract : «Introduction.. Philip: Lost in a bubble of anticipation.. The anticipation of the perfect date.. The questions that raise concerns about the efforts.. When the bubble bursts.. When jealousy meets disappointment.. Masochistic obstinacy.. A revealing...»

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The United States and its perceptions of Canada and Mexico

Document abstract : «Many Americans fear immigrants. The opinions why, are as varied as the number of places, a person can be from. A hard look at what the idea means in today's discussions - and the cultural assumptions that underlie the meaning of the idea - evaluates...»

Synopsis abstract : «Introduction.. American perception of Mexico.. The arguments and value in cultural discourse.. Poor conditions of immigrant labor.. Present immigration policy.. Immigration policy and border security.. A purely technical solution for a social...»

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Data on Hispanic population in Florida

Document abstract : «The health of the United States on the whole is not very different from the Latino, or Hispanic, population. The major health concerns of Latinos match up statistically in almost all ways except for conditions caused by unhealthy activities such as...»

Synopsis abstract : «Introduction.. Hispanics in Florida.. Abstract.. Introduction.. Latino needs.. Services currently available.. Primary, secondary and tertiary intervention.. Conclusion.. Definition.. Importance of demographic.. National numbers.. Interesting...»

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Offshore outsourcing and its impact on America

Document abstract : «Although no one knows the exact size of offshore outsourcing businesses there is no doubt it has become a leading way to manage costs and reduces time to delivery for a large number of companies in the Western continents. Due to the proliferation of...»

Synopsis abstract : «Introduction.. Impact on the US economy.. The term outsourcing according to Dr. William Llewellyn.. High profits as the motivating factor.. The manufacturing industry.. Experts at McKinsey Global Institute: Identifying sunk costs in physical and...»

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Reagan’s containment strategy

Document abstract : «Containment policy originates from a foreign policy strategy pursued by the United States during the post World War era introduced by George F. Kennan. Kennan had been a diplomat and a US State Department advisor who worked on Soviet affairs. He...»

Synopsis abstract : «Introduction.. Zakaria's article on Reagan's containment strategy.. the theoretical framework of asymmetric vs. symmetric.. Zakaria's hypothesis on the Reagan administration and pursuing a different foreign policy.. The costs and risks rationale and...»

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Alcohol dependence (Alcoholism)

Document abstract : «The DSM IV refer to the terms "addiction", "dependence" and "alcoholism" interchangeably to mean individuals who have impaired control or dependence over drug use, and continue to behave in a manner which may previously have caused problems for the...»

Synopsis abstract : «Alcoholism as an addiction.. Profile of an alcoholic.. Alcoholism as a disease that affects everyone.. Cultural issue.. Treatments.. Self-led, social support of other recovering alcoholics.. In-patient treatment centers.. Specific Russian...»

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Fairness Chocolate marketing proposal

Document abstract : «We are making changes for the better in a 20-year old fine chocolates company. We have gained success over the past 20 years in the continental United States, and we are ready to succeed in Belgium as well. Our customers are the middle class with a...»

Synopsis abstract : «Executive summary.. Introduction.. Mission statement.. Company history.. Significant challenges the company faces now and in the near future.. Long term.. Environmental factors.. Definition of population.. Demand estimates.. Product...»

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Generation gaps in work teams

Document abstract : «As workers begin to stay in positions longer, businesses are experiencing more generation gaps among their employees. Most of the "Matures" born in 1945 or earlier have retired, but the "Boomers" born from 1946 to 1964 are working alongside...»

Synopsis abstract : «Introduction.. Generation gaps in the workplace.. Overcoming the urge to classify others based on stereotypes.. Younger employees: Leadership positions because drive.. Mend the generation gap in the work place.. No 'guaranteed' solution for handling...»

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Human resource guide for managing the Forensic Certified Public Accountant

Document abstract : «Four tools exist, which assist the Human Resource Department in obtaining and informing employees for the position of the Forensic Certified Public Accountant (FCPA). This guide will provide management with the needed tools to contribute to the...»

Synopsis abstract : «Introduction.. The ultimate goal of the company.. Tips for the selection process.. The job analysis.. The process of gathering data to describe the job of the FCPA . Selection process.. The job of the Forensic Certified Public...»

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The Coca-Cola company

Document abstract : «On May 8, 1886, Dr. John Stith Pemberton, a local pharmacist in Atlanta, Georgia, created the syrup used to produce Coca-Cola. He introduced the syrup to the community at Jacob's Pharmacy, also located in Atlanta, Georgia. The syrup was sampled,...»

Synopsis abstract : «Introduction.. Coca-Cola as the industry leader.. The positive effects of Coca-Cola being the industry leader.. The risk factors in its business.. Coca-Cola and lawsuits.. Usage of an activity based costing system.. The activity-based...»

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Guide to becoming a top supervisor

Document abstract : «Many people have the misconception a manager is only responsible for taking care of unhappy customers and watching over his or her team. While this fallacy is usually the thoughts of customers, employees can also hold similar ideas. Often employees...»

Synopsis abstract : «Introduction.. The skill of communication.. Improving productivity.. Conducting appraisals.. Handling conflict.. Conclusion.. References.....»

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Two in a Bed: The Social System of Couple Bed Sharing

Document abstract : «"Two in a Bed: The Social System of Couple Bed Sharing" by Paul C. Rosenblatt is a very detailed look at very ordinary human behaviors. Bed sharing is so common that Rosenblatt finds that it has been invisible to researchers, and taken for granted...»

Synopsis abstract : «Book summary.. Sleep as an individual phenomenon.. Investigate the social system of couples bed sharing.. Forming the couple system: Learning to share a bed.. A fragile stability in the system.. A bedtime routine in the privacy of a couple's:...»

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Millennium development goals of the United Nations

Document abstract : «In 2002, 191 United Nations member states signed the United Nations Millennium Declaration, unanimously agreeing to eight Millennium Development Goals (MDGs). The momentum and inspiration behind this occasion was strong, heads of state were...»

Synopsis abstract : «Introduction.. The first MDG setback.. Eliminating the aid agencies of today.. The amount of blame to be put on aid receiving countries for failed MDG's.. Coming up with a solution that solves the setbacks.. Uganda as an example.. An area of focus...»

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Myths of origin: Their role in religion and society

Document abstract : «What is myth? For rationalists such as Muller, they provide pre-scientific explanations of natural phenomena. For functionalists such as Malinowski they are a "codification of belief", explaining rites and justifying norms. For Jung, myth provides...»

Synopsis abstract : «Introduction.. The Hebrew Bible/Old Testament creation myth.. Unity versus 'disunity'.. Explanation versus paradox.. Oppression versus liberation.. The New Testament creation myths.. Their role in religion.. Their role in...»

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Spike making Malcolm his own

Document abstract : «Despite intentions to stay true to an original source, a director's view will almost undoubtedly change certain elements of the film. This happens in the case of Malcolm X. Spike chose not to tell the story chronologically, as the autobiography...»

Synopsis abstract : «Introduction.. A director's and a change in certain elements of the film. . Malcolm's spending most of his time in New York instead of Boston.. Malcolm's time in prison. . Malcolm's meeting with Elijah Muhammad.. Introduction of Malcolm as a...»

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