The US cinema industry (2005)
Synopsis abstract : «Introduction. Why are they together?. Happiness and marriage. The role of children. Conclusion. Bibliography....»
Project of Launching a New Bulgari Fragrance (2006)
Synopsis abstract : «Introduction. Media 5. Bulgari. Market situation. Background information. The environment. Norm's context. Legal and political context. Economical context. Social context. Types of distribution. Consumer behavior. Consumer...»
Marketing and branding strategies of consumer durable companies in India
Synopsis abstract : «Introduction. Emergence of consumer durable industry. The major industries. Trends affecting the consumer durable industry. Philips India and Videocon International Ltd. The market share . Business portfolio. Product analysis â...»
Market strategy in the service industry of India
Synopsis abstract : «Objective. Introduction of the industry . Delhi hotels. Research methodology. Findings . Radisson Hotel Delhi. Services and amenities. Other facilities available. Plaza plus package. About the package. Hotel Hyatt Regency. Conference and...»
Risk management in the asset management industry (risk measurement techniques): An evaluation of 'value at risk' tools
Synopsis abstract : «Introduction. Global mutual fund industry. Mutual fund industry in India. A study of risk and asset management industry. Major global developments deregulation globalization. Changing environment in the Indian context. Impact of various...»
Human Resources: New vistas & challenges
Synopsis abstract : «Introduction. Future of HR in the 21st century. Mergers and acquistions: HR perspective. Human resource implications. Facilitating easier transitions. The organizational culture . Grievance handling. Grievance handling principles. Motivation as key...»
PEST Analysis
Synopsis abstract : «Introduction. Political factors. Political environment. Effect of government policies on business. Government's position on marketing ethics. Government's policy on the economy. Government's view on culture and religion. Economic factors. Interest...»
Samsung mobile phones
Synopsis abstract : «Introduction. Market analysis. Analysis of the mobile phone market. Presentation of the company SAMSUNG and its internal forces. Presentation of the product and of the type of purchase. External analysis. Pest analysis (the macro-environnment...»
Experimental marketing: Building customer associations
Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»
How viral marketing enhances the ingredients of a promotional mix
Synopsis abstract : «Introduction. Word-of-mouth publicity vs digital media. Difference between biological virus vs marketing virus. History. Types of viral campaigns. Advantages of viral marketing. Examples of good viral marketing . Disadvantages of viral...»
Advertising and its modern aids
Synopsis abstract : «Introduction. What is advertising?. Scope of advertising . Types of on-line advertising. Web adverting . Classified advertisement. Banner advertising . E-mail advertising . E- marketing. What is e ? marketing? . The internet as an advertising...»
The ITC group in a growing FMCG sector
Synopsis abstract : «Introduction. Environmental analysis of FMGC sector. Growth prospects. An overview of the Indian FMCG industry. The top 10 companies in FMCG sector. Analysis of Indian FMCG sector. Company overview: ITC Group. History. Structure. Awards and...»
Enterprises direct from other countries and the Indian economy
Synopsis abstract : «Foreign control. Globalization: restructuring the economy . Pre-globalization period. Seeds of globalization. The big leap. Studies on the structure and control in the corporate sector . List of top internationally controlled companies operating in...»
Foreign institutional investors and the Indian capital market
Synopsis abstract : «Introduction. Background study. Research review. Research methodology. Research process. Scope of the study. Descriptive work. Regulatory information. Foreign institutional investor flow in India (FII). Determinants of FII. Data analysis and...»
A closer examination of the phenomenon of globalization and its affect on India
Synopsis abstract : «Introduction of globalization. History and issues of globalization. Impact of globalization on economies. Impact of globalization on India. Gateway of India's globalization. Globalization & legal regulation. Role of technology. Globalization...»
The importance of plastic money in today's scenario
Synopsis abstract : «Introduction. Age of plastic money. Investment avenues. The origin of credit cards. History of credit cards. The functions of credit cards. Salient features of credit cards. Advantages and disadvantages of credit cards. Major types of credit...»
The impact of sales promotion on customer retention
Synopsis abstract : «Introduction. Concepts and elements of communication. The role of communication in marketing. The concept and nature of marketing. Marketing communication and promotion. Objectives of promotion. Definition of promotion mix. Elements of promotion...»
Autistic Disorder
Synopsis abstract : «Introduction. Clinical history. DSM-IV-TR Diagnosis. Case formulation using the integrative Model. Treatment goals and planning. Course of treatment and treatment outcome. Discussion. References....»
Impact of effective leadership in an organization
Synopsis abstract : «Introduction. Characteristic features of leadership. Methods for developing effective leaders . Key elements of leadership. Developing leaders at Infosys . Leadership theories. Trait theory of leadership. Behavioral theories . Iowa and Michigan...»
A political analysis of: R. v. Badger
Synopsis abstract : «Introduction. The overlap of the rights presented within treaty No.8 and the NRTA. Several principles that had to be kept in mind during litigation. Differences between the rights of the Indians in the NRTA and those previously listed in Treaty...»
Examining the addictive properties of cocaine
Synopsis abstract : «Introduction. Brief history. Short term effects . Cocaine addiction. Long term effects. Conclusion. Bibliography....»
The depiction of Biblical women in the letters of Abelard and Heloise
Synopsis abstract : «Introduction. Heloise's response to Abelard . Jephthah's daughter. Wetherbee's interpretation . Heloise's wicked women. The Ethiopian woman. Conclusion. Bibliography....»
Examining crime and its potential causal factors within the United States
Synopsis abstract : «Introduction. Unemployment. Political ideology . Racial inequality. Examination of positive relationship between unemployment rates and crime. Political ideology's role in crime rates. Correlation study between minority representation and crime...»
The use of borders in Richard McCann's "My Mother's Clothes: The School of Beauty and Shame"
Synopsis abstract : «Introduction. Examining the opening paragraph of McCann's story. Invoking the themes that will dominate every aspect of his story. Explanation of the 'turned-around houses'. Indicating the consequences of a life of isolation and...»
A discussion and analysis of the financial crisis
Synopsis abstract : «...»
Strategic management at Qatar Bank
Synopsis abstract : «Introduction. Strategic management practices. Methodology and data. Strategic positioning of QNB (Qatar National Bank). Quality of leadership and personnel. The strength of network. Reputation and goodwill of the bank. Evaluation of the impact of...»
Credit crunch- Case of Northern Rock requiring official assistance /intervention
Synopsis abstract : «Introduction. Credit crunch- A historical overview. Role of regulatory authorities. The run on Northern Rock . Conclusion. Bibliography....»
The wilderness in American fiction: Hemingway and Faulkner
Synopsis abstract : «Introduction. Hemingway in his first novel The Sun Also Rises. Stories of initiation. Wilderness is marked as a special place. The relevance of what Sam and Wilson teach. Wilderness as a symbol for purity. Conclusion....»
Do Porter's ideas on national competitive advantage: Which specific nations have achieved economic success?
Synopsis abstract : «Introduction. Competitiveness. National competitiveness. Factor conditions. Home demand conditions. Supporting industries. Firm strategy and rivalry. Criticism of Porter's ideas. Conclusion. Bibliography....»
Uninhibited writing: The importance of a positive writing environment in the language arts classroom
Synopsis abstract : «Introduction. Using a product approach to teaching . Badger and his fellow proponents. An approach more suitable to the teacher who aims to encourage cognitively deep writing. Controversy about whether or not teachers should correct spelling and...»
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