A discussion and analysis of the Indus river civilization

History & geography   |   Ancient history   |   Term papers   |   05/11/2009   |   .doc   |   6 pages
Document abstract : «Indus civilization is considered as the most mysterious civilization of the world because until now researchers have failed to provide a plausible explanation of the symbols and language found written on various tablets. Considered as an urban...»

Synopsis abstract : «Introduction. A brief introduction to the civilization. Different sites of Indus civilization. Mohen Jo Daro and Harappa. Conclusion. Bibliography....»

Human resource issues entailed by the take-over of Credit du Nord by Society General (2004)

Business & market   |   Human resources   |   Term papers   |   05/11/2009   |   .doc   |   13 pages
Document abstract : «The French banking system has met several restructurings since the 90's. Banking networks have now to propose, diversify and evolve services to their customers. Besides, these companies are in a more open market which entails international...»

Synopsis abstract : «Introduction. The sector. The issue. The company. Group stucture. Presentation of Mr Charles Million. The stakes in HR policy during the take-over of Le Credit Du Nord by La Societe Generale. An originally strong corporate culture. Manpower planning...»

Swot analysis of the Asian luxury market: LVMH

Business & market   |   Marketing   |   Term papers   |   05/11/2009   |   .doc   |   3 pages
Document abstract : «The Asian market is offering a lot of opportunities. As it's an emerging market (except Japan), there is a high growth rate with a global increase in wealth. Consequently, Asians are becoming richer and have more purchasing power. So the propension...»

Synopsis abstract : «External analysis of the Asian luxury market . Opportunities . Threats . Internal analysis. Strengths. Weaknesses. Bibliography ....»

How satiric is Jonathan Swift's "A Modest Proposal"?

Arts & media   |   Journalism   |   Term papers   |   05/11/2009   |   .doc   |   4 pages
Document abstract : «Satire, as defined by Bennett and Royle, is "the humorous presentation of human folly or vice in such a way as to make it look ridiculous" . It generally retains the appearance of rigorous logic, buttresses premises and arguments supported by...»

Synopsis abstract : «Introduction. The main factors giving a modest proposal . The unequivocal portray . The strength of the satire . Conclusion. Bibliography....»

A critique of the Dystopian novel

Philosophy & literature   |   Literature   |   Term papers   |   05/11/2009   |   .doc   |   17 pages
Document abstract : «The Dystopian novel is a strange subspecies in literature. While it shares many aspects with the traditional science fiction novel, it is rarely categorized with science fiction. Whereas it might satirize the Utopian socialist fantasy of the perfect...»

Synopsis abstract : «...»

H & M's strategy

Business & market   |   Business strategy   |   Term papers   |   05/11/2009   |   .doc   |   11 pages
Document abstract : «H & M Hennes & Mauritz (H&M) is primarily involved in the fashion design and retail sale businesses. The company operates stores in 21 countries and is headquartered in Stockholm, Sweden. It employs about 31,700 people. The company recorded revenues...»

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Marketing plan: Roquefort Papillon

Business & market   |   Business strategy   |   Term papers   |   05/11/2009   |   .doc   |   18 pages
Document abstract : «Roquefort Papillon cheese is very famous in France. Because of its reputation it can gain popularity in other countries very quickly. Roquefort Papillon wants to develop its image as a brand in different countries to increase its market along with...»

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Walpole vs. Reeve: The gothic novel

Social studies   |   Educational studies   |   Book review   |   05/11/2009   |   .doc   |   4 pages
Document abstract : «In The Castle of Otranto, Horace Walpole sets the norm for Gothic novels to follow. He introduces such themes as the supernatural, the tragic heroine, usurpation, and a central location. Clara Reeve in her novel The Old English Baron redefines...»

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Final assignment: Analysis of the process of modernization in the French sport: Evolution of the French football

Social studies   |   Sports   |   Term papers   |   05/11/2009   |   .doc   |   7 pages
Document abstract : «Football must be one of the most popular sports in the world. Almost everybody knows what kind of sport it is. As a lot of team sports such as, its cousin rugby, football was created in Great Britain. The myth of the English sportsmen was spread and...»

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The American TV series as an entertainment product (2007)

Arts & media   |   Film studies   |   Term papers   |   05/11/2009   |   .doc   |   4 pages
Document abstract : «In September 2006, the traditional film du dimanche soir was deposed on the first two hertziennes French channels by three TV series. These three TV series are American ones: CSI (Les Experts), Without a Trace (FBI, portés disparus) and ER...»

Synopsis abstract : «Introduction. A general overview of how American TV series are produced. Contents of American TV series. A personal point of view. Conclusion. Bibliography....»

Rohm and Haas: Kathon MWX

Business & market   |   Marketing   |   Term papers   |   05/11/2009   |   .doc   |   5 pages
Document abstract : «Since the conception of its new product Kathon MWX, Rohm and Haas has been largely unsuccessful in putting it to the market and achieving target sales. Being accustomed to a marketing strategy appropriate for large industrial buyers, the company has...»

Synopsis abstract : «Introduction. Pricing. Promotion. Place. Conclusion....»

Tobacco marketing in the contemporary world

Business & market   |   Marketing   |   Term papers   |   05/11/2009   |   .doc   |   7 pages
Document abstract : «After being brought back from the New World and being cultivated first in Portugal during the 16th century, tobacco has gradually become a good for mass consumption all around the world, passing from a status of medicinal plant to the one of a...»

Synopsis abstract : «Introduction. The changes of mentalities: A matter of public health. Tobacco kills. Responsible firms. Marketing facing the change in mentalities. Advertising before the new legislation. Restriction of the new legislations. Finding new ways of being...»

How to promote a new form of selling books for the EFE Company?

Business & market   |   Business strategy   |   Term papers   |   05/11/2009   |   .doc   |   10 pages
Document abstract : «With analyse-experts, EFE is not only selling a product on the Internet, it is also selling a new concept of using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different...»

Synopsis abstract : «Executive summary. Summary of prime objectives. Major findings. Conclusions and recommendations . Problem definition. Description of the company. Background to the problem. Statement of the marketing problem. Approach to the problem and research...»

Inter cultural management

Business & market   |   Management   |   Term papers   |   05/11/2009   |   .doc   |   6 pages
Document abstract : «In the early 19th century, China was emerging as a new major economic power on the world stage. In 2006, her GDP made her the 4th largest economy in the world. Since the late 1970's, China has made the modernization of its economy the No.1 priority....»

Synopsis abstract : «Preamble. Introduction. Internal and external analysis. Presentation and objectives of the company. Analysis of the market. Strategic plan. The 4-p's of marketing. Issues. Conclusion. Bibliography....»

Is education in Japan is truly meritocratic?

Social studies   |   Educational studies   |   Term papers   |   05/11/2009   |   .doc   |   4 pages
Document abstract : «At first sight, Japanese education system seems to be truly meritocratic. Indeed, in Japanese consciousness, all are born equal. It is only thanks to their work and efforts, that they achieve their goals. As the education system is grounded on those...»

Synopsis abstract : «Introduction. The Japanese education system. The meritocracy issue. The necessary evils in the Japanese education system. The differences between top and middle ranked high schools. The rising cost of education. C...»

The European employment strategy

Political science   |   European union   |   Term papers   |   05/11/2009   |   .doc   |   21 pages
Document abstract : «The European Union is the most accomplished multinational organization in the world. Since it's beginning in 1950, with the European Coal and Steel Community, the European Union has been integrating more and more, becoming a unique. The European...»

Synopsis abstract : «Introduction. Genesis and general presentation of the European employment strategy. The need for a European employment strategy. Evolution of unemployment rate in the EU-15. The 1993 white paper and the Essen's Strategy. The Lisbon Strategy and the...»

Report and recommendations: Cathay Pacific

Business & market   |   Business strategy   |   Term papers   |   05/11/2009   |   .doc   |   6 pages
Document abstract : «The framework of this research is based on Hazleton's taxonomy. Thus, the aim of this research is to apply the theory to the company, Cathay Pacific Airways. Cathay Pacific is successful using its current strategies that are cooperative...»

Synopsis abstract : «Executive summary/ abstract . Introduction . Statement of purpose and hypotheses . Review of literature . Findings . Conclusions/ recommendations . Bibliography . Appendices....»

The limits of the European neighborhood policy

Political science   |   European union   |   Term papers   |   05/11/2009   |   .doc   |   6 pages
Document abstract : «After the last European enlargement on 1st May 2004, the European Union got new neighbors, mainly in the East but a few also in the Middle East. But the neighbors do not all have the same juridical status. For some of them inclusion is already on...»

Synopsis abstract : «Introduction. The ambitious objectives. The stabilizing role by ENP. The main innovation in the ENP . Unequal and unfair partnership with neighbors. Conclusion. Bibliography....»

Nespresso's strategy

Business & market   |   Business strategy   |   Term papers   |   05/11/2009   |   .doc   |   9 pages
Document abstract : «How Nespresso made it to turn a basic product into a luxury one through its CRM strategy? Drinking coffee is such a common habit that brands always offered all the elements to enjoy this beverage at home; the coffee, the machine, the filters As a...»

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Democracy and totalitarism

Philosophy & literature   |   Humanities/philosophy   |   Term papers   |   05/11/2009   |   .doc   |   6 pages
Document abstract : «Nowadays the term 'democracy 'has become a widespread reality which is practically accepted everywhere. Even China's leaders argue that their country is on the path to democracy but "it needs time" (Wen Jiabao, China's Prime Minister)....»

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Violence and expressionism

Philosophy & literature   |   Humanities/philosophy   |   Term papers   |   05/11/2009   |   .doc   |   4 pages
Document abstract : «Expressionism is an avant-garde movement in which violence is everywhere in themes, in forms, in the expression of the artist in general. We can define violence by aggressive facts, language immoderation, brutality and provocation. When we talk...»

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Carvel Ice Cream: Developing the Beijing market

Business & market   |   Business strategy   |   Term papers   |   05/11/2009   |   .doc   |   3 pages
Document abstract : «By 1994, Carvel created a joint venture in China, 'Beijing Carvel Food Company Limited'. In 1997, sales went over 6 million Rmb (US$ 725,000). Considering that overall economy growth rate was 8% per year between 1998 and 2000, and that inflation...»

Synopsis abstract : «Who is the target?. Middle and upper class. Little emperors. Expatriate community. What are the Products to focus on, and at which Price?. What about competition?. What distribution centres? (Place). What kind of communication? (Promotion). The...»

Case study: Renault

Business & market   |   Business strategy   |   Term papers   |   05/11/2009   |   .doc   |   13 pages
Document abstract : «Since Carlos Ghosn's arrival as the head of Renault in 2005, there have been many movements in the strategies of Renault. These changes were particularly implemented in the 2009 contract. Three directions were given: Quality(Laguna III in the top...»

Synopsis abstract : «Abstract . Introduction. Management analysis . Organization and government. Control tools. Human resources. Financial analysis . Short-term solvency. Long-term. Asset management. Profitability. Market. Report form analysis . Report cover. Report...»

Marketing plan du vin chilien Montgras

Business & market   |   Marketing   |   Term papers   |   05/11/2009   |   .doc   |   11 pages
Document abstract : «This Chilean company was created in 1992 by two brothers, Hermann and Eduardo Gras along with an associate, Cristian Hartwig. The main objective for its creation was to provide export-quality wines. Nowadays, MontGras is ranked 20th among the...»

Synopsis abstract : «Introduction. Problem statement. Executive summary. The world market . The Chilean market . Pest analysis. Financial analysis. Causes of this controversial financial situation. SWOT analysis. Recommendations. Segmentation and...»

Youth market

Business & market   |   Marketing   |   Term papers   |   05/11/2009   |   .doc   |   8 pages
Document abstract : «There was a time only about 30 or 40 years ago when children were not spoken of as spenders or customers but as savers and future consumers. Sure, they bought penny candy and an occasional soft drink, but retailers did not think of them as...»

Synopsis abstract : «Introduction. Young people: A market in extension. Three markets in one. Parents prepare children. How marketers reach young consumers?. Definitions of key marketing terms. Advertising styles, techniques, and channels. Television advertising. Sales...»

An analysis of the current use of inter-organizational information Systems in the Irish grocery industry

Business & market   |   Business strategy   |   Term papers   |   05/11/2009   |   .doc   |   4 pages
Document abstract : «The population for this survey consisted of all Irish-based food & drink suppliers, who directly supplied to one of the five major retailers in the Republic of Ireland. Of the 350 or so companies which qualified for this survey, almost 1/3 responded...»

Synopsis abstract : «Introduction to Inter-organizational information systems (IOS). Respondent details. The use of IOS amongst suppliers. The growth and adoption of IOS. Electronic data interchange. IOS adoption issues. Suppliers prior to IOS implementation. IOS...»

Seeff Properties: Marketing and strategy analysis

Business & market   |   Business strategy   |   Term papers   |   05/11/2009   |   .doc   |   27 pages
Document abstract : «Seeff is the premier South African property and Real Estate Company. Founded in 1964 by Geoffrey Steeff, the company has grown from a small family business to one of the leading professional property and real estate companies in SA. Today, the...»

Synopsis abstract : «Introduction. Macro-environment analysis . Governmental . Economic . Demographics. International . Social / cultural . Technology . Market analysis . Competitive structure of the industry . Dimensions of a market analysis ( Du Plessis, Jooste,...»

Launching a designer clothes line. Firm: Fashion Designer Isabelle Beaumenay Joannet

Business & market   |   Marketing   |   Term papers   |   05/11/2009   |   .doc   |   14 pages
Document abstract : «The marketing problem we aim to deal with is that of targeting the segment of customers Isabelle should focus on. Then we will have to define how to reach this segment. How should Isabelle Beaumenay-Joannet place her brand on the market? We will...»

Synopsis abstract : «Executive summary. Isabelle's label and her approach to fabrics. Zadig et Voltaire and Vanessa Bruno type . The Marc by Marc Jacobs model. The Joseph and Dries Van Noten type. Antoine et Lili. Competitive analysis. Pieces of advice given by shop...»

Creativity in advertising agencies

Business & market   |   Marketing   |   Term papers   |   05/11/2009   |   .doc   |   4 pages
Document abstract : «Building an advertising campaign requires a great deal of advice. You are not going to venture to communicate for a company without knowing its needs perfectly. It works on the same for products or services. This exploration work, which is realized...»

Synopsis abstract : «Introduction . Relations between companies and agencies. Examples of creative strategies. The standard copy strategy. The 'creative copy strategy'. The star strategy. Disruption. Conclusion: The problem of plagiarism ....»

'Le Furet du Nord': Management and marketing

Business & market   |   Marketing   |   Term papers   |   05/12/2009   |   .doc   |   6 pages
Document abstract : «Le Furet Du Nord is a famous shop which sells books, CDs, and DVDs. It is located in Northern France. The main store was set up in 1959 in downtown Lille. Today, people say that Le Furet Du Nord is one of the biggest European bookshops (the main...»

Synopsis abstract : «Introduction. Presentation of the company. Historical review. Organizational form of the business. Finances. Management. Ethics and core values. Management of the workforce. Interview. Marketing. Marketing strategy. The marketing mix. The way it is...»

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