Term papers and essays in Social Studies, literature, Social Sciences and Business Strategy

Explain the historical specificity and contemporary relevance of culture

Document abstract : «Today, we can buy a book from a vending machine, like soft drinks and snacks. Germinal and an Ice-Tea have the same value. Culture, in a wider sense, has been taken over by the "spectacular-merchandizing-society", for which everything, from a book...»

Synopsis abstract : «Introduction. Definition and meaning of culture. The claim for culture . Marxist theory of alienation and commodity fetishism in the book history and class consciousness. Reification as a fake relation to the world imposed by...»

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Barbara Ehrenreich's "Nickel and Dimed"

Document abstract : «As a response to both Bill Clinton's introduction of the "Welfare Reform" putting an end to what he called "Welfare as we know it" and to the journalistic tendency of writing articles on the people far from the ground, Barbara Ehrenreich - of course...»

Synopsis abstract : «Introduction. Hard and painful jobs for almost nothing but survival . The toughness of the tasks. A constant pressure exercised by the management . A miserable wage for a miserable life. The principle of low wage: A negation of human nature. LWW...»

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Thomas Frank's "What's the matter with Kansas?"

Document abstract : «Introduction Thomas Frank has been deeply astonished and revolted with the myth of the "two-nation" America which has been cultivated by various opinion makers - especially popular journalists. This observation motivated him to look for this true...»

Synopsis abstract : «Introduction. The Great Backlash: A legitimization through biased representations. The patent predominance of the cultural war in American politics. The political negligence of the economic issues and its consequences. What does Kansas look like...»

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The BBC

Document abstract : «Everybody, even one who has never seen or listened to an Anglophone broadcast, has alteast once, heard of the British Broadcasting Corporation, the famous 'BBC', or the nicknames 'Beeb' or 'Auntie'. In fact, the BBC is the biggest broadcasting...»

Synopsis abstract : «Introduction. A brief history of the BBC and the current situation . The beginnings of telecommunications. The success of the BBC after the WW II. The difficulties of the media nowadays. Service offered by BBC. The BBC legal status . The running of...»

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Dangerous liaisons: On the love-hate affair between the US and France

Document abstract : «A quick look at the sheer number of French books written on the United States, whether it is on 9/11, Iraq, the environment, George W.Bush or any other foreign policy issue, shows how important is the United States for France. The opposite may not...»

Synopsis abstract : «American tourists in Paris. France and the United States: Historical allies, historical rivals? . Iraq: A major showdown in the Franco-American relationship. Controversy on defense: NATO and the ESDP. An integrated trading relationship. The US,...»

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The Geneva Convention

Document abstract : «Since the beginning of recorded history, efforts have been made to limit the behavior during war time. Moreover, there have been many attempts to codify the rules of the military conduct as well. For example: The Chinese warrior Sun Tzu in the...»

Synopsis abstract : «Introduction. Presentation. 1st convention. 2nd convention. 3rd convention. 4th convention. 1st protocol. 2nd protocol. 3rd protocol . Use of emblem. Conclusion. Annexes. Bibliography....»

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Alstom's TGV

Document abstract : «Nowadays, transport plays bigger part in our society. For the last century, the transport has not ceased.. That's why I've chosen to talk about this topic. I, particularly want to talk about a French company called Alstom. But this company is...»

Synopsis abstract : «Introduction. Analysis of the current home market of the product to be marketed internationally. Description of the current home market of the product. SWOT analysis. ESLPT analysis. Choice of potential markets and justification. The...»

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The German automobile industry

Document abstract : «Traditional economic theories say that there are a lot of factors for comparative advantage of a country such as the land, the location, the natural resources, the labor and the local population size. In the opinion of Michael E. Porter, a nation...»

Synopsis abstract : «Introduction. Part one: Description of the automobile industry in Germany. The production. The consumption. Keys of automobile industry in Europe. Analysis of sources of the German automobile industry's competitive advantage using Porter's...»

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Décathlon an example of segmented marketing

Document abstract : «In 1976, Michel Leclercq created Decathlon. The first supermarket, which sold sports articles, opened in Englos, near Lille. It was a new concept in France: equipping every sportsman from amateurs to professionals at the best prices. In 1986,...»

Synopsis abstract : «Introduction. Strategic development of Decathlon's marketing. From sport supermarket to sport innovator. Decathlon's marketing. Market and competitive analysis. Segmentation. Professionals segment. Fun and extreme segment. Family...»

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Societal marketing concept - Discussion on the different ways by which organizations can become more ethical and socially responsible in their marketing activities

Document abstract : «Consumers have shown an increasing interest in ethical issues over the last few years. Consequently, ethics has become particularly relevant in marketing, as it represents the interface between the company and the customers. This paper discusses the...»

Synopsis abstract : «Abstract. Introduction. Classical ethical theories. CSM Strategies and benefits. Ethical issues in the marketing mix. Codes of ethics. Ethical decision-making model. Conclusion. References....»

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Essay about sin city (Franck Miller & Robert Rodriguez)

Document abstract : «I am going to talk about Sin city, an action, detective and all in all fantastic film released in 2005, directed by Frank Miller, Robert Rodriguez, and Quentin Tarantino (but only for the sequence in Dwight's car, in which he talks with the...»

Synopsis abstract : «Introduction. The origin of Sin City. The images in the comic and in the movie. The inner voices in the movie. About Sin City. A dangerous and a dark city. The feeling that there is no real law . Opposition between elements which give a modern and...»

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Globalization and work: The role of trade unions in balancing globalization

Document abstract : «The trade-union teams of a company, a branch or a territory, are confronted daily with the stakes in globalization. It is the case when, because of the saturation of the mobile telephony market in Europe, Mitsubishi closes its unity of Vitré to...»

Synopsis abstract : «Introduction. Globalization and employment: A fair globalization with social concerns is possible . Globalization and its impacts: Globalization, corporate strategies and employment. The challenges to take up for trade unions to institute a social...»

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The evolution of Chinese and French women since the nineteenth century: Differences and similarities

Document abstract : «In the two last Centuries, French women and Chinese ones have realized, little by little, their emancipation. What are the matrixes which have participated to the positive evolution of the condition of the Chinese and French women? Under which form...»

Synopsis abstract : «Introduction. The movement of feminism. The birth of feminism. The emotional characters and lack of self control. The Chinese moral. The marriage situation in China. The fate of a Chinese woman . The condition of women in China. The degree of foot...»

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Why do people around the world are embracing Starbucks?

Document abstract : «Today, Starbucks is the first purveyor of the finest coffee in the world. Starbucks history began with the following interpretation: "more people needed to join the coffee bar culture [] smell the coffee and enjoy life a little more". Starbucks...»

Synopsis abstract : «Introduction. The six success principles of Starbucks . Internationalisation strategy. Anti-globalisation likely to impact on Starbucks' future growth. Conclusion. Indicative bibliography....»

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The evolution and implementation of the marketing concept

Document abstract : «Since its introduction in 1950's the marketing concept has been criticized, broadened, and blamed for the current decline in the competitive world. Have critics failed to recognize what marketing concept really is? The Marketing Concept was...»

Synopsis abstract : «Introduction. Marketing concept's history. Arguments against the marketing concept. Arguments for the marketing concept. Point of view. Conclusion. Bibliography....»

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Organizations: Behavior, structure, process" - Gibson, Ivancevich, Donnelly, and Konopaske: Chapter 3 -Employment opportunities in multinational firms

Document abstract : «According to the Exhibit 3 which deals with the question of Japanese expatriates and American in executive positions in Japanese firms in the United States, 69.4% of employees in a top executive echelon or in a middle management branch are...»

Synopsis abstract : «Japanese corporations in the United States: Promotion of American employees . Approaches that could be taken to facilitate the recruitment and retention of host country nationals . A glass ceiling for promotion for women . Conclusion....»

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Gibson, Ivancevich, Donnelly, and Konopaske - Organizations: Behavior, structure, process (chapter 11): A new leadership position

Document abstract : «The profile prepared by Management Analysis Corporation is the first step in the process of finding a potentially successful of general managers, but it is not the only step. Actually, after MAC has understood very clearly the needs of Dancey...»

Synopsis abstract : «Introduction. Alternatives available to modify Joe Morris's potential effectiveness. Why it will be difficult for Joe Morris to modify his style of leadership?....»

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The UK food market

Document abstract : «The population of UK is set to increase by over 2 million to almost 62 million over the next 10 years. Increased life expectancy and declining birth rates are leading to an increasingly elderly population and this trend is set to continue as the...»

Synopsis abstract : «General points. Size of the market. Structure of the household. Basic product in a Briton's lfe. Current consumption trends. The different meals in a day. Habits in different areas. The emergence of new consumer profiles. Eating and cooking...»

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From a new organization to sustainable development

Document abstract : «The aim of our proposal is to attract new customers and adapt C2D to the new market industry. C2D likes all companies in the world needs to adapt itself everyday to stay competitive in the actual market. The company image is important now more than...»

Synopsis abstract : «Estimated increase of the second hand market. Estimated increase of delivery-installation service. Image of ecology. Scope. Responsabilities. Deliverables. Second deliverable : Creation of a second hand service. Estimated schedule....»

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The British monarchy as of 2008

Document abstract : «The British monarchy is a shared monarchy which can trace its ancestral lineage back to the Anglo-Saxon period. The British monarch or Sovereign is the Head of state of the United Kingdom and in the British overseas territories. So the British...»

Synopsis abstract : «Introduction. Constitutional democracy today. Great Britain: A constitutional democracy. The royal prerogative. Elizabeth II: Is she the perfect representation of the monarchy. Her life. Her role. The future of the monarchy: What will happen after...»

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Moneo: A success or a failure?

Document abstract : «Moneo was one of the first three experiments with the electronic wallet (or e-wallet). In 1999, Modeus (in Ile de France), Mondex (in Strasbourg) and Moneo (in Tours) were launched in France by Société Européenne de Monnaie Electronique (SEME, which...»

Synopsis abstract : «Introduction. What is Moneo?. Definition of the electronic wallet. The advantages of Moneo. Where it can be used. Encouraging forst results. Figures. The most successful experience in the world. Critics. Critics from the consumers. Critics from the...»

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The Coca-Cola Company on a strategic level

Document abstract : «Nowadays more than ever, with this financial crisis that does not seem to end and creates more and more losses every day, it is very crucial for companies to not only settle for a long term strategy but also a back-up strategy to face problems such...»

Synopsis abstract : «Introduction. Presentation of the company. Environmental scanning. The market. Key seccess factors. SWOT analysis. IFAS/EFAS. The main goal of the company. The strategy of Coca Cola. Objectives. Efficiency and accuracy of the strategy. Is it...»

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Oticon case study

Document abstract : «The Human Resources course we had taken enabled us to wonder about the best way to deal with employees, how to improve their efficiency, how to increase their motivation and provide them with the best work environment possible. We also saw that the...»

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The implications of the operations of the banking sector on money supply

Document abstract : «The UK banking sector plays a crucial role in determining not only the amount of money in circulation in the economy but also the form that it takes (e.g. fiat money or current/deposit account holdings available to be given by the banks as loans)....»

Synopsis abstract : «Introduction. Brief overview. A model of the mechnism of bank deposit determination. Polic and non-bank public's demand for currency. The banking industry's marginal cost curve. Reserve available approach. Conclusion...»

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Microsoft vs. Netscape: The war of browsers

Document abstract : «In the middle of the 90's, a large-scale scandal shook the new market of Internet browsers. The protagonists of this affair were Netscape, the pioneer of the sector and Microsoft, the Bill Gate's powerful firm. Beyond the conflict between both...»

Synopsis abstract : «Introduction. Antitrust lawsuit against Microsoft Corp. Conclusion. Bibliography....»

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Rumors in Grundfos

Document abstract : «Grundfos is a well-established company on both the Danish and the Global market. The Group is one of the world's leading pump manufacturers. According to one of the handed out fictive situation, there are rumors about the closing the financial...»

Synopsis abstract : «Introduction. Problem statement: Dealing with rumors through organizational communication. Theoretical framework. Method and structure. Background knowledge of organizational communication. Introduction to Grundfos. Rumours in...»

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The future for the French customer loyalty programs

Document abstract : «In a context of globalization, companies need to be very competitive and to find the best way to be more and more attractive. In France and all over the world strategy marketing is nowadays a priority for companies according to Lefébure and Venture...»

Synopsis abstract : «Introduction. The problem statement . The preliminary literature review. Concepts of customer relationship management . Definition of the customer loyalty . Best loyalty programs. The necessity of customer retention. Benefits and profitability of...»

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Bush's preventive war: Doctrine of mass confusion (Broadening or contortion of the concept of pre-emptive self-defense?)

Document abstract : «The debate triggered by the new Bush Doctrine of pre-emptive action lies in the amalgamation between pre-emptive (i.e. anticipatory) and preventive self-defense. While the former finds legal and political basis, the latter is, so far, hardly...»

Synopsis abstract : «Abstract. Introduction . Chapter one: Establishment of the Bush Doctrine. Emergence of a new doctrine . Laying down new focuses . Clear formulation of a doctrine . An ambiguity persist . Chapter two: Legality of the Doctrine. Historical...»

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Asian business culture

Document abstract : «Since the last decade the Northeast Asian economies such as Japan, South Korean and Taiwan have had a remarkable growth and an important development into world-class economic powers. They have emerged from an "array of political and social...»

Synopsis abstract : «Introduction. Cultures contribution to economic & business organizations in the North Pacific rim. Business culture in Asia Pacific. Culture and management. South Korean: The Chaebol. Taiwan's condition. Contribution to the economic success of...»

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Suitable area for Paris to get a French global city region

Document abstract : «As Saskia Sassen well defined it, a global city region is a region that "overlaps the global city" . Today, it can be admitted that Paris has a lot features that make this city close to a "global city", such as the central corporate functions, and...»

Synopsis abstract : «Introduction. The problem of Paris and the Paris area. Consensus about the inefficiency of the present institutional framework of the Paris region. The current size and institutional organization of Paris is a major problem for the region's...»

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