Strategy development: Setting marketing objectives and developing marketing strategies
Synopsis abstract : «Introduction to market strategy development. Objectives. The strategic market planning process. The elements of corporate objectives. The elements of performance objectives. The elements of marketing objectives. The share matrix of Bostom Consulting...»
To what extend should contemporary Western governments be able to regulate journalists in times of conflict?
Synopsis abstract : «Introduction. Democracy and human rights in western countries. Political organization of the western countries . The power of media. Conclusion. Bibliography....»
In what specific senses might nationalism be considered one of the causes of the First World War?
Synopsis abstract : «Introduction. The first kind of nationalism . The demands of peoples in the Balkans. Reaction of the other existing powers of the area . Strong nationalism in the other European countries . German national sentiment . Conc...»
To what extent has the N.H.S. fulfilled its commitment to equal health care for all?
Synopsis abstract : «Introduction. The public expenditure on Health Care by socio-economic groups. The cost of using the free services of the N.H.S. The attempts to reduce inequalities in terms of cost. Tmproving the N.H.S. Bibliography....»
Paternity leave
Synopsis abstract : «Introduction. Recall of the history of the familial policy. The example of the Scandinavian countries. Statutory paternity leave in Europe. Freezing and limits of the paternity leave. The snags met in companies. The snag met in society. The...»
Analysis and comparison of the advertisements of Gucci and Donna Karan (DKNY)
Synopsis abstract : «introduction. Gucci vs Donna Karan New York. The brands. The adverts. Analyze and assess the positioning strategy of both brands. Targets personality. Motivations and needs. Conclusion. Appendix. Observational or modeling learni...»
The drama of discrimination in Henry James' The Ambassadors
Synopsis abstract : «Introduction. Mission given to Strether. Pattern in the Ambassadors. Negative imagination in The Ambassadors. Difference between Woollett and Paris. Point of view in The Ambassador. Meaning in The Ambassadors. Conclusion....»
Anna Politkovskaya: A woman, journalist and human rights activist in contemporary Russia
Synopsis abstract : «Introduction. Politkovskaya, a witness of the Chechen war and her dedication to her job. Analysis of [ti]pariah[ti] and an [ti]enemy[ti], whose life questions the existence of freedom of speech in Russia. Conclusion....»
Should we stick to the Stability and Growth Pact?
Synopsis abstract : «Introduction. European rule and its acceptance. The political application: Convergence criteria and the stability pact. A flexibility satisfying the opponents of the pact. Conclusion. Bibliography. Appendixes. Mundell-Fleming model with floating...»
The Kashmir conflict
Synopsis abstract : «Introduction. The ground of stakes between regional powers . A war fratricide. Confrontations related to the Kashmir question. The strategic point of the conflict . A pretext which helps national interests. The tactics between alliance and...»
The features of management processes and structures in terms of Fordism and Taylorism: Why did these models come under pressure during the late 20th Century? Has there been a definitive break from them?
Synopsis abstract : «Introduction. The features of management processes and structures in terms of Fordism and Taylorism. Analysis of reasons for which the models came under pressure during the late 20th century. Definitive break from Fordism and Taylorism . Analyzing...»
"In the last resort, states with classical military forces prevail": How does the Realist theory contribute to foreign policy?
Synopsis abstract : «Introduction. The Realist theory . Criticism of liberalism. The principle of balance . A radical shift in the paradigm of American foreign policy. A document called 'the National security strategy'. Israel and Palestinian . The development of...»
Communatarism" in Great Britain and the "French Republican model" of integration: With which method should the public policies be controlled while dealing with a multicultural society
Synopsis abstract : «Introduction. Historical comparative perspective between two models: The English Communautarism versus the French republican model of integration. The French republican model of integration from the Jacobin origins to his current application. The...»
Industrial network: Providing specifically adapted products for customers
Synopsis abstract : «Introduction. Implication of standardization-differentiation . The standardization-differentiation challenge . Conclusion. Bibliography....»
Linguistic diversity in Europe: Strength or weakness?
Synopsis abstract : «Introduction. Preserving the European linguistic diversity . The recognition of twenty three official languages by the European Union . The unification of languages. Conclusion. Bibliography....»
How can the change in demand following an increase in the price of goods can be broken into a substitution effect and an income effect?
Synopsis abstract : «Introduction. The substitution effect . New budget constraint . The indifference curve . Calculating the effect of the substitution effect. Conclusion. Bibliography ....»
How (if at all) do you know that you are not dreaming?
Synopsis abstract : «Introduction. The causal theory of knowledge . The conditional theory of knowledge. Nozick's argument about closest possible worlds. Conclusion. Bibliography....»
The French cultural exception: Exception or exclusion?
Synopsis abstract : «Introduction. The emergence of the 'cultural exception'. Global context of the cultural industry. Historical background . L'exception culturelle francaise. 'Cultural exception' and 'exception française'. The political implementation. From...»
Comparison between the economic cycles and the growth rates in the USA and France
Synopsis abstract : «Introduction. The French and the American cycles. A look into the Kondratiev cycle. Analysis of the Juglar cycle . The combination of Kondratiev's and Schumpeterian theories . Conclusion. Bibliography ....»
Reflection on a discourse by Tony Blair to the American Congress
Synopsis abstract : «Introduction. The failure of UK and US to follow the diplomatic path. The attack by Al Qaida . The absolutist approach . Employing the term 'universal values'. Conclusion. Footnotes....»
To what extent is Brazil and its development typical of a country of South America?
Synopsis abstract : «Introduction. The classification of a nation in the south. Classification of nations. Demographic explosion which every nation . Reasons for the population boom. The end of the massive rural exodus in Brazil. Uncomfortable characteristics of...»
The diplomacy of Vichy: June 1940 to November 1942
Synopsis abstract : «Introduction. New policy implemented by Laval in 1940 . The French position towards the Germans . Desire to fight against the Germans. The defeat of France. The relations between London and Vichy . Modernization of the French Naval Army. Plan to...»
Louis Vuitton Moët Hennessy (LVMH) in Asia
Synopsis abstract : «Presentation of the company . Overview of LVMH. The values of LVMH. Global strategy objectives. The 90's: A strategy of external growth. The turning point of the end of the 90's. A new strategic orientation. LVMH on the Asian market . External...»
"Laundry Terror": The laundries in Sweden
Synopsis abstract : «Introduction. The experiment. Analysis of the situation. Comparison with the home countries. Conclusion. Indicative bibliography....»
Karen E. Smith "European Union Foreign Policy in a Changing World"
Synopsis abstract : «General overview. The promotion of human rights and the promotion of democracy and good governance . Political conditionality . Diplomatic instruments . Conclusion and criticism....»
Newsweek's coverage of the news in Africa: (November 2006 - January 2007)
Synopsis abstract : «Introduction. Leading role played in covering the issue of racial diversity in the U.S. Topics in newsweek. Coverage of the elections in the Democratic Republic of Congo . Chinese investments in Africa. Article about Somalia. Con...»
Women, Algerians and enemies
Synopsis abstract : «Introduction. The Algerian war. The beginning of the war for national liberation. Violence against the women . A look into brutality of the war. Conclusion. Bibliography....»
A discussion on the efficiency of a Regional instrument: The Cartagena Declaration
Synopsis abstract : «...»
Human Rights in China since the Tiannemen incident in 1989
Synopsis abstract : «...»
The European Union (EU) and Mercosur
Synopsis abstract : «Introduction. Shared values and common interests . Multilateralism and a common attitude . Inter-regionalism . The economic aspect . Conclusion. Bibliography....»
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