Term papers and essays in Social Studies, literature, Social Sciences and Business Strategy

Nintendo Wii: Entering a new industry of simulation

Document abstract : «In 1975, the world is changed by the creation of the interactive television. The components are packed with a 13-inch black-and-white TV set in a futuristic-looking cabinet. In this time period, the introduction of the first arcade video game comes...»

Synopsis abstract : «Executive summary. Industry history. Porter's Five Force analysis. SWOT analysis. Industry life cycle. Wii drive. Wii drive: Implementation. Wii drive: Funding. Wii medicine. Wii medicine: Implementation. Wii medicine: Fundi...»

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Communication strategy & plan: Cif case study

Document abstract : «Cif is a very old brand in its sector of cleaning product and has a very strong image, but is too much associated to restrictive and occasional use. As a communication agency, I was asked to think about a new communication strategy which could...»

Synopsis abstract : «Introduction. The communication strategy. Marketing strategic objectives. Communication objectives . Target choice and ranking . Communication tool choices. Copy-Strategy. Principal fact. Positioning. Target. Advertisement promise. Justification of...»

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Cultural Melting Pot: A taste of many nations

Document abstract : «The cultural melting pot is an event created to increase the speed of cultural integration in Rotterdam. The Students at the INholland University in Rotterdam organize the event themselves. The event will be held in the park near the Euromast in...»

Synopsis abstract : «Introduction. Background information of 'cultural melting pot'. Overall goals. The day of event. A description of the event area. Project activities. The event schedule. Limitation of the project. The main message of the event. Budget of the...»

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The Beveridge report: Political and intellectual origins

Document abstract : «The historiography of the political and intellectual origins of the Report on Social Insurance and Allied Services - or Beveridge Report, named after William Beveridge, the Chairman of the Commission- was chiefly displayed in the document itself....»

Synopsis abstract : «Introduction. A survey of existing social insurance and assistance schemes. The Victorian period. Liberal social welfare reforms. World War I and the inter-war years. Recommendations for social welfare. Reformist groups of thinkers. World War II and...»

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Perrier fluo analysis

Document abstract : «Perrier is a very well known company in Europe, which is usually associated with a French style. Perrier is under the control of Nestlé water, who bought the company in 1992. Since this acquisition Perrier has tried to change its image and tried to...»

Synopsis abstract : «Introduction . History of Perrier fluo. Trends and developments in the market. Internal and external analysis. Innovation . Packaging and design. Distribution channel. My opinion . Sources....»

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Ethics: A study of moral issues

Document abstract : «Nike exploited children to make their products: this is an unethical behavior. Nowadays, the business environment is extremely competitive and companies want to be more and more profitable. Employees in both small and large business can face...»

Synopsis abstract : «Introduction. Literature study. Internal organizational influences. Organizational culture. External organizational influences. Other elements . Recommendations. The role of leadership. The role of employees. Organizational process, procedures and...»

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Essay: What should Asia Pacific gov-ernments do to support their adher-ence to 'good' corporate governance principle and sustainable develop-ment?

Document abstract : «According to The World Bank (2006), 'good' corporate governance (CG) refers to the structures and processes for the direction and control of companies. This involves the relationships among the management, board of directors, controlling and...»

Synopsis abstract : «Abbreviations. Introduction. 'Good' corporate governance . Definition. the role of the government in supporting 'good' corporate governance. General recommendations. Toward the adoption of 'good' corporate governance practices. Government should...»

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Doing business with Egyptians

Document abstract : «If you are eager to do business or to invest in a foreign company, you have to be aware of some things about how is the business environment in the country you choose and how is the reality. That information is mainly related to the economy,...»

Synopsis abstract : «Introduction. Introduction to Egypt. Main data. Economic data. Political data. Some 20th's century history. Business environment. SWOT matrix. Negotiation with Egyptians. Selection of the commercial . Intellectual preparation. Material...»

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The Blue Grass Band

Document abstract : «The internship started mid- January and lasted until the end of May. We worked as an independent team for the Bluegrass Band. The primary objective of this internship was to provide the band with three dates for them to perform in California,...»

Synopsis abstract : «Introduction. Assignments . Implementation. Results (SWOT Analysis). Strength. Weakness. Opportunity. Threat. Conclusion. Suggestions....»

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Negotiating a sponsorship deal

Document abstract : «Sponsorship is often set up in order to establish long term relationship and agreement between a rider and a company. Here is our negotiation folder on how to negotiate a sponsorship. We choose to base our research on the snowboarding area...»

Synopsis abstract : «Introduction. Presentation of the parties. Freeride Inc. Aims and benefits of sponsorship for Freeride Inc. Manager of James Miller (snowboarder). Aims and benefits of looking for a sponsorship for James. Negotiation points and results. The duty of...»

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Maurice A. Bercof - The Art of Negotiating

Document abstract : «Maurice A. Bercoff is a Bachelor of Law, PhD in Economics and a Statistics graduate; and fluent in four languages. He developed his systematic approach to negotiations in Harvard, Wharton Business School and the Kennedy School of Government. He has...»

Synopsis abstract : «General presentation. The author. Framework of the book. Content of the book. Prologue. Introduction from loser to winner: What is a successful negotiation?. Section one: Previous thoughts. Chapter one: What are we talking about?. Chapter two: Do...»

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The FARC: Are we at the story's end?

Document abstract : «The Fuerzas armadas revolucionarias de Colombia - Ejército del Pueblo, more generally known under their shortest acronym: FARC, have been playing a great part in Columbia's political life since 1964. For more than forty years, it has been that the...»

Synopsis abstract : «Introduction. A background study of Columbia's political life since 1964. Beginning and the basis of the FARC's story. In 1964-66, it is the Fuerzas armadas revolucionarias' birth. An important structure and an solid organization. The FARC's...»

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Suitable area for Paris to get a French global city region

Document abstract : «As Saskia Sassen well defined it, a global city region is a region that "overlaps the global city" . Today, it can be admitted that Paris has a lot features that make this city close to a "global city", such as the central corporate functions, and...»

Synopsis abstract : «Introduction. The problem of Paris and the Paris area. Consensus about the inefficiency of the present institutional framework of the Paris region. The current size and institutional organization of Paris is a major problem for the region's...»

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Asian business culture

Document abstract : «Since the last decade the Northeast Asian economies such as Japan, South Korean and Taiwan have had a remarkable growth and an important development into world-class economic powers. They have emerged from an "array of political and social...»

Synopsis abstract : «Introduction. Cultures contribution to economic & business organizations in the North Pacific rim. Business culture in Asia Pacific. Culture and management. South Korean: The Chaebol. Taiwan's condition. Contribution to the economic success of...»

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The future for the French customer loyalty programs

Document abstract : «In a context of globalization, companies need to be very competitive and to find the best way to be more and more attractive. In France and all over the world strategy marketing is nowadays a priority for companies according to Lefébure and Venture...»

Synopsis abstract : «Introduction. The problem statement . The preliminary literature review. Concepts of customer relationship management . Definition of the customer loyalty . Best loyalty programs. The necessity of customer retention. Benefits and profitability of...»

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Rumors in Grundfos

Document abstract : «Grundfos is a well-established company on both the Danish and the Global market. The Group is one of the world's leading pump manufacturers. According to one of the handed out fictive situation, there are rumors about the closing the financial...»

Synopsis abstract : «Introduction. Problem statement: Dealing with rumors through organizational communication. Theoretical framework. Method and structure. Background knowledge of organizational communication. Introduction to Grundfos. Rumours in...»

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Microsoft vs. Netscape: The war of browsers

Document abstract : «In the middle of the 90's, a large-scale scandal shook the new market of Internet browsers. The protagonists of this affair were Netscape, the pioneer of the sector and Microsoft, the Bill Gate's powerful firm. Beyond the conflict between both...»

Synopsis abstract : «Introduction. Antitrust lawsuit against Microsoft Corp. Conclusion. Bibliography....»

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The implications of the operations of the banking sector on money supply

Document abstract : «The UK banking sector plays a crucial role in determining not only the amount of money in circulation in the economy but also the form that it takes (e.g. fiat money or current/deposit account holdings available to be given by the banks as loans)....»

Synopsis abstract : «Introduction. Brief overview. A model of the mechnism of bank deposit determination. Polic and non-bank public's demand for currency. The banking industry's marginal cost curve. Reserve available approach. Conclusion...»

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Oticon case study

Document abstract : «The Human Resources course we had taken enabled us to wonder about the best way to deal with employees, how to improve their efficiency, how to increase their motivation and provide them with the best work environment possible. We also saw that the...»

Synopsis abstract : «...»

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The Coca-Cola Company on a strategic level

Document abstract : «Nowadays more than ever, with this financial crisis that does not seem to end and creates more and more losses every day, it is very crucial for companies to not only settle for a long term strategy but also a back-up strategy to face problems such...»

Synopsis abstract : «Introduction. Presentation of the company. Environmental scanning. The market. Key seccess factors. SWOT analysis. IFAS/EFAS. The main goal of the company. The strategy of Coca Cola. Objectives. Efficiency and accuracy of the strategy. Is it...»

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Moneo: A success or a failure?

Document abstract : «Moneo was one of the first three experiments with the electronic wallet (or e-wallet). In 1999, Modeus (in Ile de France), Mondex (in Strasbourg) and Moneo (in Tours) were launched in France by Société Européenne de Monnaie Electronique (SEME, which...»

Synopsis abstract : «Introduction. What is Moneo?. Definition of the electronic wallet. The advantages of Moneo. Where it can be used. Encouraging forst results. Figures. The most successful experience in the world. Critics. Critics from the consumers. Critics from the...»

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The British monarchy as of 2008

Document abstract : «The British monarchy is a shared monarchy which can trace its ancestral lineage back to the Anglo-Saxon period. The British monarch or Sovereign is the Head of state of the United Kingdom and in the British overseas territories. So the British...»

Synopsis abstract : «Introduction. Constitutional democracy today. Great Britain: A constitutional democracy. The royal prerogative. Elizabeth II: Is she the perfect representation of the monarchy. Her life. Her role. The future of the monarchy: What will happen after...»

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From a new organization to sustainable development

Document abstract : «The aim of our proposal is to attract new customers and adapt C2D to the new market industry. C2D likes all companies in the world needs to adapt itself everyday to stay competitive in the actual market. The company image is important now more than...»

Synopsis abstract : «Estimated increase of the second hand market. Estimated increase of delivery-installation service. Image of ecology. Scope. Responsabilities. Deliverables. Second deliverable : Creation of a second hand service. Estimated schedule....»

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The UK food market

Document abstract : «The population of UK is set to increase by over 2 million to almost 62 million over the next 10 years. Increased life expectancy and declining birth rates are leading to an increasingly elderly population and this trend is set to continue as the...»

Synopsis abstract : «General points. Size of the market. Structure of the household. Basic product in a Briton's lfe. Current consumption trends. The different meals in a day. Habits in different areas. The emergence of new consumer profiles. Eating and cooking...»

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Gibson, Ivancevich, Donnelly, and Konopaske - Organizations: Behavior, structure, process (chapter 11): A new leadership position

Document abstract : «The profile prepared by Management Analysis Corporation is the first step in the process of finding a potentially successful of general managers, but it is not the only step. Actually, after MAC has understood very clearly the needs of Dancey...»

Synopsis abstract : «Introduction. Alternatives available to modify Joe Morris's potential effectiveness. Why it will be difficult for Joe Morris to modify his style of leadership?....»

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Organizations: Behavior, structure, process" - Gibson, Ivancevich, Donnelly, and Konopaske: Chapter 3 -Employment opportunities in multinational firms

Document abstract : «According to the Exhibit 3 which deals with the question of Japanese expatriates and American in executive positions in Japanese firms in the United States, 69.4% of employees in a top executive echelon or in a middle management branch are...»

Synopsis abstract : «Japanese corporations in the United States: Promotion of American employees . Approaches that could be taken to facilitate the recruitment and retention of host country nationals . A glass ceiling for promotion for women . Conclusion....»

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The evolution and implementation of the marketing concept

Document abstract : «Since its introduction in 1950's the marketing concept has been criticized, broadened, and blamed for the current decline in the competitive world. Have critics failed to recognize what marketing concept really is? The Marketing Concept was...»

Synopsis abstract : «Introduction. Marketing concept's history. Arguments against the marketing concept. Arguments for the marketing concept. Point of view. Conclusion. Bibliography....»

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Why do people around the world are embracing Starbucks?

Document abstract : «Today, Starbucks is the first purveyor of the finest coffee in the world. Starbucks history began with the following interpretation: "more people needed to join the coffee bar culture [] smell the coffee and enjoy life a little more". Starbucks...»

Synopsis abstract : «Introduction. The six success principles of Starbucks . Internationalisation strategy. Anti-globalisation likely to impact on Starbucks' future growth. Conclusion. Indicative bibliography....»

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The evolution of Chinese and French women since the nineteenth century: Differences and similarities

Document abstract : «In the two last Centuries, French women and Chinese ones have realized, little by little, their emancipation. What are the matrixes which have participated to the positive evolution of the condition of the Chinese and French women? Under which form...»

Synopsis abstract : «Introduction. The movement of feminism. The birth of feminism. The emotional characters and lack of self control. The Chinese moral. The marriage situation in China. The fate of a Chinese woman . The condition of women in China. The degree of foot...»

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Globalization and work: The role of trade unions in balancing globalization

Document abstract : «The trade-union teams of a company, a branch or a territory, are confronted daily with the stakes in globalization. It is the case when, because of the saturation of the mobile telephony market in Europe, Mitsubishi closes its unity of Vitré to...»

Synopsis abstract : «Introduction. Globalization and employment: A fair globalization with social concerns is possible . Globalization and its impacts: Globalization, corporate strategies and employment. The challenges to take up for trade unions to institute a social...»

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Essay about sin city (Franck Miller & Robert Rodriguez)

Document abstract : «I am going to talk about Sin city, an action, detective and all in all fantastic film released in 2005, directed by Frank Miller, Robert Rodriguez, and Quentin Tarantino (but only for the sequence in Dwight's car, in which he talks with the...»

Synopsis abstract : «Introduction. The origin of Sin City. The images in the comic and in the movie. The inner voices in the movie. About Sin City. A dangerous and a dark city. The feeling that there is no real law . Opposition between elements which give a modern and...»

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Societal marketing concept - Discussion on the different ways by which organizations can become more ethical and socially responsible in their marketing activities

Document abstract : «Consumers have shown an increasing interest in ethical issues over the last few years. Consequently, ethics has become particularly relevant in marketing, as it represents the interface between the company and the customers. This paper discusses the...»

Synopsis abstract : «Abstract. Introduction. Classical ethical theories. CSM Strategies and benefits. Ethical issues in the marketing mix. Codes of ethics. Ethical decision-making model. Conclusion. References....»

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Décathlon an example of segmented marketing

Document abstract : «In 1976, Michel Leclercq created Decathlon. The first supermarket, which sold sports articles, opened in Englos, near Lille. It was a new concept in France: equipping every sportsman from amateurs to professionals at the best prices. In 1986,...»

Synopsis abstract : «Introduction. Strategic development of Decathlon's marketing. From sport supermarket to sport innovator. Decathlon's marketing. Market and competitive analysis. Segmentation. Professionals segment. Fun and extreme segment. Family...»

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The German automobile industry

Document abstract : «Traditional economic theories say that there are a lot of factors for comparative advantage of a country such as the land, the location, the natural resources, the labor and the local population size. In the opinion of Michael E. Porter, a nation...»

Synopsis abstract : «Introduction. Part one: Description of the automobile industry in Germany. The production. The consumption. Keys of automobile industry in Europe. Analysis of sources of the German automobile industry's competitive advantage using Porter's...»

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Alstom's TGV

Document abstract : «Nowadays, transport plays bigger part in our society. For the last century, the transport has not ceased.. That's why I've chosen to talk about this topic. I, particularly want to talk about a French company called Alstom. But this company is...»

Synopsis abstract : «Introduction. Analysis of the current home market of the product to be marketed internationally. Description of the current home market of the product. SWOT analysis. ESLPT analysis. Choice of potential markets and justification. The...»

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The Geneva Convention

Document abstract : «Since the beginning of recorded history, efforts have been made to limit the behavior during war time. Moreover, there have been many attempts to codify the rules of the military conduct as well. For example: The Chinese warrior Sun Tzu in the...»

Synopsis abstract : «Introduction. Presentation. 1st convention. 2nd convention. 3rd convention. 4th convention. 1st protocol. 2nd protocol. 3rd protocol . Use of emblem. Conclusion. Annexes. Bibliography....»

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Dangerous liaisons: On the love-hate affair between the US and France

Document abstract : «A quick look at the sheer number of French books written on the United States, whether it is on 9/11, Iraq, the environment, George W.Bush or any other foreign policy issue, shows how important is the United States for France. The opposite may not...»

Synopsis abstract : «American tourists in Paris. France and the United States: Historical allies, historical rivals? . Iraq: A major showdown in the Franco-American relationship. Controversy on defense: NATO and the ESDP. An integrated trading relationship. The US,...»

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The BBC

Document abstract : «Everybody, even one who has never seen or listened to an Anglophone broadcast, has alteast once, heard of the British Broadcasting Corporation, the famous 'BBC', or the nicknames 'Beeb' or 'Auntie'. In fact, the BBC is the biggest broadcasting...»

Synopsis abstract : «Introduction. A brief history of the BBC and the current situation . The beginnings of telecommunications. The success of the BBC after the WW II. The difficulties of the media nowadays. Service offered by BBC. The BBC legal status . The running of...»

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Thomas Frank's "What's the matter with Kansas?"

Document abstract : «Introduction Thomas Frank has been deeply astonished and revolted with the myth of the "two-nation" America which has been cultivated by various opinion makers - especially popular journalists. This observation motivated him to look for this true...»

Synopsis abstract : «Introduction. The Great Backlash: A legitimization through biased representations. The patent predominance of the cultural war in American politics. The political negligence of the economic issues and its consequences. What does Kansas look like...»

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Barbara Ehrenreich's "Nickel and Dimed"

Document abstract : «As a response to both Bill Clinton's introduction of the "Welfare Reform" putting an end to what he called "Welfare as we know it" and to the journalistic tendency of writing articles on the people far from the ground, Barbara Ehrenreich - of course...»

Synopsis abstract : «Introduction. Hard and painful jobs for almost nothing but survival . The toughness of the tasks. A constant pressure exercised by the management . A miserable wage for a miserable life. The principle of low wage: A negation of human nature. LWW...»

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Explain the historical specificity and contemporary relevance of culture

Document abstract : «Today, we can buy a book from a vending machine, like soft drinks and snacks. Germinal and an Ice-Tea have the same value. Culture, in a wider sense, has been taken over by the "spectacular-merchandizing-society", for which everything, from a book...»

Synopsis abstract : «Introduction. Definition and meaning of culture. The claim for culture . Marxist theory of alienation and commodity fetishism in the book history and class consciousness. Reification as a fake relation to the world imposed by...»

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A streetcar named Desire, "Repetition"

Document abstract : «In most of the classic plays we studied in high school, numerous events and rebounding occurred one after the other that enabled the plot to move forward. At the end of the play, the situations used to evolve and the characters' lives had often...»

Synopsis abstract : «Introduction. Analyzing the consequences of the author's strong use of repetitions . Blanche and Stanley's bad behavior. Bringing back harsh reality . The domination of reality . The omnipresence of the past . The behavior of the characters who ...»

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Do you agree with Mernissi that the modernizing Moroccan society she studied in the 1970s provided no norms for heterosexual interaction between the sexes? - How far is this applicable to other Moslem societies you have read about?

Document abstract : «Gender interactions in the Moslem world and in Western societies are often opposed in terms of the woman's place in society. The Cultural differences between the two worlds can be underlined but it is not the subject of sociology to evaluate which...»

Synopsis abstract : «Introduction. Mernissi's thesis concerning Morocco. Discussion on Mernissi's statement . Relevance of this thesis in other Moslem societies . Conclusion. Bibliography....»

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Je hasarde une explication: écrire, c'est le dernier recours quand on a trahi.' (Jean Genet - epigraph to La Place) Is this the case for Annie Ernaux's narrator?

Document abstract : «In Annie Ernaux's La Place, the theme of betrayal is so prevalent that one could say it is the basis of the book. I think it would be fair to say that "écrire, c'est le dernier recours quand on a trahi" when looking at Annie Ernaux's narrator. The...»

Synopsis abstract : «Introduction. Using characterization. Examples of the sense of guilt and betrayal . The style in which La Place is written. Conclusion. Bibliography....»

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The Australian Aboriginal culture

Document abstract : «The Aborigines are native Australians, the first population of the country. They have been living there for more than 40,000 years and are one of the oldest populations in the world. Several archeological studies have been carried out, but they have...»

Synopsis abstract : «Introduction. Who are the Aborigines?. The dreamtime philosophy. The Aboriginal music. The didgeridu. The Aboriginal art. Conclusion. Bibliography....»

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Dorel Juvenile Group

Document abstract : «Dorel Juvenile Group is a part of Dorel Industries, which is a global consumer products company. Dorel Industries is divided into three independent business segments: Juvenile, Home Furnishings and Leisure. Dorel employs approximately 4,800 people...»

Synopsis abstract : «The firm's presentation and its activities. Functions in Dorel UK. Making a product interesting to customers. Starting the advertising process. Main goals in advertising. Meaningful benefits for customers. Measurable feedbacks. Some different types...»

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Diversity of the workplace

Document abstract : «Ways to maximize benefits of an increasingly diverse workforce and client base is a continuing concern for organizational leadership. The current processes for managing diversity continues to be necessary but is not sufficient to result in effective...»

Synopsis abstract : «Abstract . Introduction. An introduction to diversity . Definition of diversity throughout the times . Valuing diversity. Theories linked to diversity. Studies of diversity. Aims, objectives and methodology. Research question. Aims and objectives of...»

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The male magazines: Market study

Document abstract : «Magazines such as FHM, Entrevue, Men's health, Max, are today widespread not only by their target public, i.e. youngsters and young adults, but also by the grown-ups in general. How is this possible, given that the whole lot was not even issued in...»

Synopsis abstract : «Introduction. Summary of the assignment. Documentary study. Problems. Qualitative and quantitative studies. Limits and recommendations. Product policy. Comparative policy. Pricing strategy. Men's magazines market. Promotion and communication...»

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Importance and limits of the influence of ethnic lobbies on US Foreign Policy: The case of the Armenian-Americans' impact on US relations with Azerbaijan

Document abstract : «The US is a nation of immigrants and the diversity of the constituencies is represented in the functioning of its political institutions. Indeed, not only is it considered legitimate for the interest groups to interfere with the decision making...»

Synopsis abstract : «Introduction. The issue: The US caught in someone else's ethnic war. The Armenian presence in the US and the sources of its power. The tragic events of 1915-1923. Conditions shared with the American Jews . The limited electoral weight . The Bush...»

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Decisions of investments in the Stock Exchange - The case study of Burberry

Document abstract : «Burberry was founded in 1856 in Basingstoke (England) by Thomas Burberry. So, investors can consider that the company has a unique heritage associated with Great Britain because many people consider that the brand represents an authentic British...»

Synopsis abstract : «Introduction: General presentation. Strengths and weaknesses. Opportunities and threats. Financial analysis and the . Conclusion and recommendations. Bibliography....»

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The principles of direct marketing

Document abstract : «Direct marketing (D.M) is a method of marketing. Transactions are between buyer and seller. "D.M is tailor made-marketing" because the technique is to avoid a unique strategy for all the customers or all the prospective customers. It is focused on...»

Synopsis abstract : «Introduction . Literature review, critical analysis and commentary on academic theory. Definition of D.M. Principals of D.M. How to keep customers and have new customers. Four characteristics of D.M . Critics of D.M. Appreciating the importance of...»

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Stock index futures (CME S&P 500 futures)

Document abstract : «Stock index futures - The first stock index contracts were traded at the Kansas City Board of Trade on February 24, 1982. This introduction was followed (the same year in April) by the Chicago Mercantile Exchange (CME). These new contracts were...»

Synopsis abstract : «Presentation of the product. Definitions. Stock index futures. Definition of a stock index. Definition of a Future. Reasons of the successfulness of the Stock Index Futures. The flexibility. The leverage. Hedging a portfolio. Liquidity and depth of...»

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Tourism in Nord-Pas-De-Calais: Evaluation and recommendations

Document abstract : «The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of...»

Synopsis abstract : «Introduction. Geography and demography. Destination. Attractions. Access. Amenities and ancillary services. The community. Destination competitiveness . Economic overview. The demand. The economic weight . Management in the destination. The regional...»

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The Gillette marketing strategy: The key success factors

Document abstract : «Today, Gillette employs 28000 employees worldwide, has control over more than 60% of the world market and is present in 145 countries. The Gillette strategy is global and, aims to foresee the future (notably by the Committee horizon) and concerns...»

Synopsis abstract : «What are the advantages of such a global strategy?. Introduction. Market shaving system characteristics pervasive need and use. The standardization: A necessary pattern of production process for global strategy intent and a determinant of...»

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The definition of an e-business strategy: The case of Tubeknit Ltd

Document abstract : «In this assignment, we will go through the concepts of e-business, the transformation of all business processes (organizational units, logistics, R&D, manufacturing, finance and marketing) through the use of Internet technologies and electronic...»

Synopsis abstract : «Introduction. Environmental scan. company scan. Strategy reformulation. Recommendations for a new strategy formulation. Current vision and mission. New vision and mission. New objectives and goals. Recommendations. Determinants to invest in...»

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The role of music in commercial television advertising

Document abstract : «This thesis is written for the Bachelor of Business Studies final. It is a fully literature- based thesis so only literature research is involved. This thesis is about the role of music in commercial television advertising. To reach a satisfying...»

Synopsis abstract : «Executive summary. Introduction. Managerial relevance. Academic relevance. Problem statement. Structure of the thesis. Planning of the chapters. Theories of other specific atmospherics. Atmospherics of stimuli. The characteristics of...»

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Is bureaucracy uncontrollable?

Document abstract : «More and more people are complaining about bureaucracy. Indeed, if we take the example of the current French debate about the European Constitution, we can see that a lot of politicians are ascribed to Brussels bureaucrats; the difficulties people...»

Synopsis abstract : «Introduction. The reason why bureaucracy appears uncontrollable. The means to control bureaucracy. Conclusion. Bibliography....»

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Translation report: Recipe language

Document abstract : «It is true that England is not reputed for its cuisine. Perhaps it is significant that there is no real equivalent for the expression bon appétit in English (waiters only say "enjoy your meal"). However, there are different specialties in England...»

Synopsis abstract : «Introduction. The syntax and vocabulary in recipes. The tense used in recipes. The common verbs used in recipes. The utensils. The measurements. Name of dishes and food. Name of the ingredients. Title of the...»

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Is it time to move away from the UK/American pattern of ownership shares in companies?

Document abstract : «United Kingdom and USA have a system where private shareholders have ownership of their companies. Lots of companies in these countries are quoted in stock market. The way they can finance their companies is by opening their capital to private...»

Synopsis abstract : «Introduction. The American/British pattern. Power of shareholders. Work for share value. Redundancy. Management under pressure. Ecological way. Advantages in development of news technology and competition. Future of pattern. Others countries:...»

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Case study: Renault

Document abstract : «Since Carlos Ghosns arrival as the head of Renault in 2005, there were many innovations in the strategies of Renault. These changes are implemented in the 2009 contract. Three directions are given: Quality (Laguna III in the top 3 in quality of...»

Synopsis abstract : «Abstract . Introduction. Management analysis. Organization and government. Control tools. Human resources. Financial analysis. Short-term solvency. Long-term. Asset management. Profitability. Market. Report form analysis. Report cover. Report...»

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Cause marketing: Trend or basic notion of marketing?

Document abstract : «"1 liter bought, 10 liters extracted in Niger with UNICEF"; for four months we could see this inscription on the Volvic water bottles (to February 15th until June 15th 2007). Since few years we can see this type of shares progressively growing. In...»

Synopsis abstract : «Summary. Definition and history . Definition . History . Conditions and criteria . Cause marketing: A branch of traditionnal marketing . Cause marketing: Company's choice . Case Study: 'Save Lids to Save Lives', Yoplait and Breast Cancer...»

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Implementation of an IT system: Knowledge management perspectives

Document abstract : «Managing information and knowledge have become the core activity for a number of companies. As Florida (2002) describes in books, the rise of the creative class, companies are now learning organization that need to innovate and create knowledge. Due...»

Synopsis abstract : «Introduction. The role of the IT system. Gathering and transforming data. Shared knowledge. A look into what kind of knowledge IT is. . Explicit knowledge. Tacit knowledge . Managerial consequences. A new deal for processes and power. Knowledge...»

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Promoting a new form of selling books for the EFE Company

Document abstract : «According to analysis experts, EFE is not only selling a product on internet, it is also selling a new concept: using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different...»

Synopsis abstract : «Executive summary. Summary of prime objectives. Major findings. Conclusions and recommendations . Problem definition. Description of the company. Background to the problem. Statement of the marketing problem. Approach to the problem and research...»

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Study case: Sanofi Aventis

Document abstract : «Over the past few years, Sanofi-Aventis strategic decisions have enabled the company to reinforce its leadership on the international market. The company has grown by merging with competitors, it has increasingly invested in R&D, reinforced its...»

Synopsis abstract : «Introduction. Executive summary. Industry analysis summary. Segmentation. Competitors. Strategic groups. PEST trends. Sanofi-Aventis' main strategic maneuvers in the last 5 years. From Sanofi-Synthelabo to Sanofi-Aventis (SA). The...»

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Royal Canin - Case study

Document abstract : «Royal Canin is the history of dogs and cats loving and wondering. It's the history of a will to improve dog's and cat's nutrition to fit better with their needs and specific problems. In 1966, a French country vet, Jean Cathary, had decided to...»

Synopsis abstract : «Introduction. Analysis of Royal Canin. Tangible resources. Financial resources. Physical resources. Human resources. Organization resources. Intangible resources. Technological resources. Innovation. Brand and culture. Royal Canin's...»

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Business plan: Dream trotter bar

Document abstract : «We wish to create a bar with subject, opened from 7 am till 1 am everyday. Situated in the center of Lille, for easy access to this place. The ambition of this project is to allow the customers a cultural exchange, create a relaxed environment...»

Synopsis abstract : «Project presentation. Global concept . Objectives. Study of the environment. Macro environment. Location. Competition. Our advantages. Mix marketing . Product. Price. Distribution. Communication. Business plan....»

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The "Bel" group

Document abstract : «The Bel group is a French familial company created by Léon and Jules Bel in 1865. These days the Bel group is the leading producer of cheese products worldwide and is the leading maker of processed cheese in Europe. Present in 125 countries, the...»

Synopsis abstract : «General presentation: Presentation of the firm Bel. The environment. The macro-environment: The pestel analysis. Industry: The five forces framework. Competitors and the market - Strategic groups and identifying strategic clients. External analysis:...»

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Europeenne food analysis

Document abstract : «The EF operation started mid-80 in Paris , with a first entity, Guignard which specialized in the supply of goods for impulsive purchases. EF has since then developed its operations towards new businesses (wholesalers and automats) and...»

Synopsis abstract : «Introduction. Global organization of the company . Inventory follow-up . EF business strategy. Management of the workforce . Clients ...»

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Evaluation of the security transaction, the consistency of the portfolio construction and management with client's profile

Document abstract : «This year, Pro Fund is very proud to have a new client, Mr Lucent who is 47 years old. He sold his firm during the summer and received 1,000,000€ for it. He doesn't really need this money but he wanted to have a new challenge in another...»

Synopsis abstract : «Introduction. Portfolio's return and variability in value. Portfolio returns. Comparison with its benchmark. Details of the security transaction. Which security do we get rid off? . Which security do we choose to improve the diversification of our...»

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E-Recruitment and the labor market

Document abstract : «E-recruitment could be defined as the use of internet for recruiting. E-recruitment is recent in France. It was created during 2000's and is yet to evolve to become the first media used by French people to their job seek. E-recruitment mainly...»

Synopsis abstract : «Synthesis. Labor market and stakes. A Labor market in evolution. The added value of Human Resources. The contributions of the e-recruitment. The new trends of e-recruitment. The revolution of the labor mark...»

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Internship report in Fleetway Travel Plc

Document abstract : «During 4 months, I had the opportunity to be an intern at Fleetway Travel Plc. The company, based in the heart of Central London, offers many travel products at competitive prices, including tailor-made breaks, flights, hotels, car hire, and travel...»

Synopsis abstract : «Introduction to Fleetway Travel Plc. General presentation. Organizational structure. Marketing policy. Description and analysis marketing role. E-marketing. Brand marketers. Partnership department. Conclusion. Annex 1: Synthesis. Annex 2: Fleetway...»

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Cause marketing: Trend or basic notion of marketing ?

Document abstract : «"1 liter bought, 10 liters extracted in Niger with UNICEF"; for four months we could see this inscription on the Volvic water bottles (to February 15th until June 15th 2007). In the last few years we can see this type of shares progressively...»

Synopsis abstract : «Summary. Definition and history . Definition . History . Conditions and criteria (Johanna L. Krotz analysis). Cause marketing: A branch of traditionnal marketing? . Cause marketing: Company's choice . Case Study: 'Save Lids to Save Lives', Yoplait...»

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Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?

Document abstract : «Nowadays, companies possess lot of tools in order to gain customer's satisfaction and build loyalty. They understood that they have to focus on customers in order to increase profit more than before. Indeed, by focusing on customer's satisfaction...»

Synopsis abstract : «Abstract. Introduction. Aim and objectives of the report. Outline of the paper. Literature review. Introduction. Example of the Customer Relationship Management software (CRM). Quality customer service. Customer's satisfaction. Customer...»

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The Fair Trade trend, an explanation

Document abstract : «The current functioning of the world economy suffers from more and more blatant imbalance which affects particularly the producers of tropical farm produces, the victims of the agro-industrial politics based essentially on the returns and the...»

Synopsis abstract : «Introduction. Foundations and principles of Fair Trade. Definition of fair trade. The actors of the fair trade. Five main criteria which define a relation of fair trade. History. Objectives of Fair Trade. The advanced state of fair trade . The...»

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Culture & leadership

Document abstract : «First of all, it is necessary to have a clear and simple definition of culture. So, "culture can be defined as all the behaviors, arts, beliefs and institutions of a population that are passed down from generation to generation. Culture has been...»

Synopsis abstract : «Introduction. Ceausescu in Romania. Presentation of Romania. Ceausescu and Franco: Two dictatorial leaders. Walesa in Poland. Presentation of Poland. Lech Walesa: A Leader In Solidarity. Maurice Thorez: A directive leader. Lenin in...»

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The Body Shop

Document abstract : «With a turnover of 380 million pounds last year and 10 000 employees in over 50 countries, the body shop is considered as one of the most famous companies in the industry of cosmetics, especially known for its natural products. It is estimated...»

Synopsis abstract : «Introduction. Meaning of body shop. Beginning of the body shop. Evolution of the body shop. The strategy and value: Respect. The body shop's implication. The facts on the range of products. Conclusion. Bibliography...»

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Competency mapping in an organization

Document abstract : «Today organizations are all talking in terms of competence. Gone are the days when people used to talk in terms of skill sets, which would make their organizations competitive. There has been a shift in the focus of the organizations. Now they...»

Synopsis abstract : «Introduction. Meaning and definition of competency. Behavior indicators and key indicators. Categories of competencies. Meaning and concept of competency mapping. Competency models. Uses of competency mapping. Role of competency in identifying...»

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The importance of total quality management

Document abstract : «Total Quality Management is a management approach that originated in the 1950's and has steadily become more popular since the early 1980's. Total Quality is a description of the culture, attitude and organization of a company that strives to...»

Synopsis abstract : «Introduction. Introducing TQM into a business. Concept of TQM. Understanding TQM. The eight elements of TQM. A simplified TQM diagnostic model. Improving financial services through TQM: A case study. Strategies to succeed in business with TQM. Basic...»

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Creating value on the Harley Davidson poss ride

Document abstract : «From a branding point of view, we cannot overlook the fact that Harley Davidson is very powerful, since many customers find embodied in its cultural principles and values that resonate with their own needs and beliefs. These core values Harley...»

Synopsis abstract : «Harley Davidson: More than a strong identity, a powerful brand community. Harley Davidson, a very strong brand. The identity prism applied to Harley Davidson. Generating a powerful brand community. Focusing on creating value out of this...»

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Parc Astérix's strategic analysis

Document abstract : «Parc Astérix is part of the Compagnie des Alpes group (CDA Parks), a group specialized in: The ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market...»

Synopsis abstract : «Introduction. Diagnosis of parc astÃ©rix and its environment. External diagnosis. PESTEL analysis. Supply and demand. Porter's five forces analysis. Internal diagnosis. Value chain. Resources and competencies. Recommendations. Lead a...»

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The Ramsey-Cass-Koopmans model

Document abstract : «The Ramsey-Cass-Koopmans model is an economic model resembling the Solow model. The purpose of this paper is to outline the model with government, and assess the effects of government spending being tax or bond financed. We will see a result stating...»

Synopsis abstract : «Introduction to Ramsey-Cass-Koopmans model. Theoretical section. Assumptions of firms. Assumptions of households. Outline of the Ramsey model. Dynamics of consumption. Dynamics of capital. Ramsey model with government. Applied section. Wars and real...»

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Compared Human Resources management models: China and France

Document abstract : «This report is an analysis by comparison of two countries through their management of their Human Resources. Those two subjects of this essay are France and China. This choice is not just a coincidence but the result of my home country (France) and...»

Synopsis abstract : «Introduction. The national context . The labor market. Cultural context. Employee rights and representation. The trade union . The first step of ACFTU . Rights and representation for the French employee . People's Republic of China: Common points...»

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Discussion about the organ transplantation: An irreconcilable conflict

Document abstract : «According to the United Kingdom (UK) Transplant website , 9000 people in this country are currently in need of an organ transplant. However less than 3000 transplants are performed each year. What is true at the scale of the UK is also verified...»

Synopsis abstract : «Introduction. The evolution of the technique of transplantation . Conflict in the current legal regime . The threat for human autonomy. The legal regulations in respect to transplantation. Setting up an ethical market for organ...»

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Critically discuss the contributions of the Third World Approaches to International Law (TWAIL) movement to international legal scholarship

Document abstract : «After the World War II and its atrocities, a new international institution, the United Nations (UN) was created in 1945 to focus on the new challenges faced by the international community. One of the major challenges was the wave of decolonization...»

Synopsis abstract : «Introduction. The three objectives of TWAIL. The influence of TWAIL. Contributions of TWAIL. The central issue of the TWAIL scholars . The real impact of TWAIL actions . Criticisms against TWAIL. Conclusion. Bibliogra...»

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H&M: Corporate valuation

Document abstract : «H&M is a leading European retailer offering « Fashion and Quality at the best Price ». It is the largest individual clothing brand in Europe, operating in 29 countries with 1,522 stores (of which only ten are franchised). H&M went public in 1974,...»

Synopsis abstract : «Executive summary. Valuation methodology. Sales. Expenses. Working capital. Valuation summary. Conclusion. Bibliography....»

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The tourism industry in India: A general overview

Document abstract : «Tourism is a very complex industry due to its multiple activities that satisfies the need of the tourist. Tourism includes transportation, accommodation, food, catering, tourist attraction as well as organizers like tour operators and travel agents....»

Synopsis abstract : «Introduction. Importance. Current senario in India. Uses of tourism. Types of tourism. Heritage tourism. Leisure and recreational tours. Business and incentive travel. Adventure and holiday tourism. Wildlife tourism. Pilgrimage tourism. Medical...»

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Project finance and project evaluation: The Indian Oil Corporation Limited

Document abstract : «The use of non-recourse project financing has grown steadily in emerging markets, especially in basic infrastructure, natural resources and the energy sector. Because of its cost and complexity, project finance is aimed at large-scale investments....»

Synopsis abstract : «Introduction. What is non-recourse project financing?. Objective of the study. Company overview: Indian oil corporation Ltd (IOCL). Vision and mission. Values followed at IOCL. Major divisions at IOCL. Business chart of IOCL. Products offered by...»

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Media, messages and styles used by Indian marketing communicators of films

Document abstract : «India is the world's largest producer of films by volume - producing almost a thousand films annually. However, revenue-wise, it accounts for only 1 percent of global film industry revenues. The Indian film industry comprises of a cluster of...»

Synopsis abstract : «Overview of Indian film industry and market. 4P's concept applied on the movie industry as a whole. Overview of the film making business. Classification of movies from a producer's or distributor's point of view. Classification of movies as...»

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A study of capital structure trend in the Indian steel industry

Document abstract : «Capital structure is designed to maximize the value of a firm. However there is no unanimity on the effect of capital structure on the ultimate value of a firm. Various theories hold varied opinions. According to Modigliani and Miller approach value...»

Synopsis abstract : «Introduction. Capital structure. Modigliani-Miller approach. A capital structure trend in Indian Steel industry. Research design. Statement of the problem. Objectives of study. Scope of the study. Operational definitions. Methodology. Limitations of...»

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Export procedures and documentation in India

Document abstract : «India has a mission to capture 2% of the global share of trade by 2010, as compared to the present level of less than 1%. Export is one of the lucrative business activities in India. The government also provides various promotional schemes to the...»

Synopsis abstract : «Introduction. Two classes of exports. Types of exporters. Manufacturer exporter. Merchant exporter. How to set up an export organisation. Choosing appropriate mode of operations. Naming the business. Structure of an export organisation. IEC exempt...»

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The goddess and Mary the mother of Jesus

Document abstract : «Syncretism means the merging of different forms of belief or practice. The word comes from the description of the fusion of Cretan cities, and is often used in the religious context to describe how new religious and spiritual ideas moving into a...»

Synopsis abstract : «Introduction. Mary the Mother of Jesus. Attributes of the goddess. The virgin. The mother. The crone. Queen of heaven. The vegetation goddess. Replacement. Conclusion....»

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The Anti-Christ in the Bible

Document abstract : «There are many figures in history, legend, and myth that tend to capture the imagination of people from different times and places. One such figure is the Antichrist. There is a general belief that the Antichrist is clearly identified in the Bible...»

Synopsis abstract : «Introduction. Letters of John. 2 Thessalonians. Revelation. Conclusion. Bibliography....»

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Adam and Eve: A historical perspective

Document abstract : «All human cultures have sought to explain how the world as we know it came into being by developing creation myths. These myths tell us a lot about the cultures that create them. For example, sometimes a Goddess gives birth to creation, and...»

Synopsis abstract : «Introduction. Ancient origins. Genesis. Christian interpretations. Sex and death. Women. Bibliography....»

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Retail marketing and strategies: A look at India (15 slides)

Document abstract : «This presentation deals with retail marketing in India and lists some ways to improve the market standing of the product and the retailer. Some of the points covered are advertising media comparison charts and public relations / publicity objectives...»

Synopsis abstract : «Introduction. Store positioning. Retail marketing mix. Elements of the promotional mix. Elements of the promotional mix. Advertising objectives for retailers. Advertising media comparison chart. Public relations / publicity objectives for...»

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Private equity: India Vs China

Document abstract : «Private Equity is when a firm's shares are held privately and not traded in the public markets. PE includes shares in both mature private companies and, as venture capital in newly started businesses. As it is less liquid than publicly traded...»

Synopsis abstract : «Concept of PE. The global scenario. The India opportunity. PE: Taking off in 2005. The Indian PE market. How Indian PE differs from ROW. Factors favouring PE in India. Looking ahead. India or China?. Valuation. Bullish long term. Evolving capital...»

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Safeguarding of the intangible cultural heritage: Protecting languages as a vehicle of the intangible cultural heritage

Document abstract : «The 2003 Convention for the safeguarding of the Intangible Cultural Heritage defines the intangible cultural heritage as "the practices, representations, expressions, knowledge, skills - as well as the instruments, objects, artifacts and cultural...»

Synopsis abstract : «Introduction. Oral traditions and expressions as a vehicle of the intangible cultural heritage. Languages as a factor of identity. Various factors of threat on languages. The oral heritage and cultural manifestations of the Zapara people. Endangered...»

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The Bourjois trademark

Document abstract : «Bourjois is a modern and very well-known trademark. It proposes perfumes, make-up and personal hygiene products (shower gels, deodorants and body creams) which can be found in supermarkets and hypermarkets (Carrefour, Leclerc ), in perfume shops...»

Synopsis abstract : «Introduction . The characteristics of the trademark's identity. Some key dates. Brand values and culture. Brand personality. The Bourjois trademark and its target. Evolution of the target. Influence of the Bourjois trademark. The importance of the...»

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The implications of the operations of the banking sector on money supply

Document abstract : «Brief Overview Bank deposits make up over 80% of the M3. Thus bank behavior is important to money supply. Cash is an asset to the bank. Deposits are a liability since the bank must repay them on demand or at short notice. The banks know...»

Synopsis abstract : «Brief overview. A Mechanistic model of bank deposit determination. Policy and non-bank public's demand for currency. Factors influencing the money supply. Reserves available approach. Conclusion....»

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The micro foundations of the Romer model

Document abstract : «The technological progress is stated as the engine of economic growth in the neoclassical growth model, but some models like Solow model, always set the technological progress as an exogenous variable with a constant rate g. Romer model indigences...»

Synopsis abstract : «Introduction. Micro foundations of the Romer model 1990. The final goods sector. Assumptions and functions. The maximization. The intermediate goods sector. Assumptions and maximisation. Capital Constraint. The R&D sector. Assumptions and...»

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The difference between tax avoidance and tax evasion and the different instruments government might use to combat these

Document abstract : «Taxation is everywhere in our daily life. People cannot always evade taxes. For instance, we pay tax when we buy goods therefore it is impossible to escape this kind of 'included tax". Tax avoidance and tax evasion are determinant for tax burden...»

Synopsis abstract : «Introduction. Tax evasion. What is tax evasion?. Why does the tax evasion exist?. How to evade taxation. Tax avoidance. What is tax avoidance?. Why does tax avoidance exist?. How to avoid taxation. Decision to avoid taxation. Instruments used by the...»

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