Term papers and essays in Social Studies, literature, Social Sciences and Business Strategy

How viral marketing enhances the ingredients of a promotional mix

Document abstract : «Word-of-mouth publicity is a centuries-old marketing technique. Once customers had a good experience with a product, they would tell their friends, who would often buy and use that product and then tell other friends - dispersing information and...»

Synopsis abstract : «Introduction. Word-of-mouth publicity vs digital media. Difference between biological virus vs marketing virus. History. Types of viral campaigns. Advantages of viral marketing. Examples of good viral marketing . Disadvantages of viral...»

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Experimental marketing: Building customer associations

Document abstract : «Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

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Samsung mobile phones

Document abstract : «Today, the market of mobile telephony in Europe is very attractive. It remains a promising sector which is always expanding and has a strong growth rate. The mobile phone market is very profitable. It generates strong profits. For example, in 2004,...»

Synopsis abstract : «Introduction. Market analysis. Analysis of the mobile phone market. Presentation of the company SAMSUNG and its internal forces. Presentation of the product and of the type of purchase. External analysis. Pest analysis (the macro-environnment...»

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PEST Analysis

Document abstract : «PEST stands for political, economic, social and technological features of a business environment which might influence or even threaten the company. This allows detecting all nuisance or hindrance factors to business development. The political arena...»

Synopsis abstract : «Introduction. Political factors. Political environment. Effect of government policies on business. Government's position on marketing ethics. Government's policy on the economy. Government's view on culture and religion. Economic factors. Interest...»

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Human Resources: New vistas & challenges

Document abstract : «Human capital is not about describing people as economic units; rather it is a way of viewing people as critical contributors to an organization's success. It can be measured and managed more effectively in coming times as and when the human...»

Synopsis abstract : «Introduction. Future of HR in the 21st century. Mergers and acquistions: HR perspective. Human resource implications. Facilitating easier transitions. The organizational culture . Grievance handling. Grievance handling principles. Motivation as key...»

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Risk management in the asset management industry (risk measurement techniques): An evaluation of 'value at risk' tools

Document abstract : «This Report is divided into two parts. Part I is introductory in nature containing brief profiles of global and Indian mutual fund industries, risk and the mutual fund industry, theoretical aspects of risk management process and various ...»

Synopsis abstract : «Introduction. Global mutual fund industry. Mutual fund industry in India. A study of risk and asset management industry. Major global developments deregulation globalization. Changing environment in the Indian context. Impact of various...»

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Market strategy in the service industry of India

Document abstract : «The Objective of this project report was to analyze the marketing and other related strategies of three hotels in the past 3 years. The 3 hotels taken all come under the 5-star segment. They are Radisson Hotel, Hyatt Regency and Vasant Continental,...»

Synopsis abstract : «Objective. Introduction of the industry . Delhi hotels. Research methodology. Findings . Radisson Hotel Delhi. Services and amenities. Other facilities available. Plaza plus package. About the package. Hotel Hyatt Regency. Conference and...»

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Marketing and branding strategies of consumer durable companies in India

Document abstract : «The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the...»

Synopsis abstract : «Introduction. Emergence of consumer durable industry. The major industries. Trends affecting the consumer durable industry. Philips India and Videocon International Ltd. The market share . Business portfolio. Product analysis â€“...»

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Project of Launching a New Bulgari Fragrance (2006)

Document abstract : «In September 2006, five smart, young women from the United States, Morocco and France came together to establish "Media 5", the classiest advertising agency on the Côte d'Azur. "Media 5" is an agency focused on promoting products for women that the...»

Synopsis abstract : «Introduction. Media 5. Bulgari. Market situation. Background information. The environment. Norm's context. Legal and political context. Economical context. Social context. Types of distribution. Consumer behavior. Consumer...»

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Baoshan Iron & Steel Co Ltd: Crafting a three-way cross-border, cross-shareholding alliance

Document abstract : «Baosteel is the most modern and profitable steel maker in China. The Chinese giant is, however, in a critical situation: From one side, Baosteel is facing a need for capital to achieve its projects. From the other, the Chinese market became more...»

Synopsis abstract : «Introduction. Strategic position of Baosteel and motives for negotiating a three-way cross-border, cross-shareholding agreement. Possible alternatives to this cross-shareholding alliance that Baosteel should have considered. The risks to each...»

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A comparison between Edgar Degas and Edward Hopper in their approaches to nudity

Document abstract : «20th century American art is richer than one assumes. The Ash can school cubism, precionism, biomorphism etc. One of the big movements was regionalism lead by Edward Hopper. But people often forget that Hopper didn't only paint landscapes, street...»

Synopsis abstract : «Introduction. Two different people. Degas: (1834-1917). Hopper: (1882-1967). Why are they being studied together and how?. An influence hidden behind big differences. Big differences. An undeniable influence of Degas in Hopper's...»

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Changes in operations management and their implications

Document abstract : «Most Economy books define manufacturing as the past of Operations management. O.C Ferrell, Professor at the Colorado Sate University explains that this is due to the fact that operations management at first was only concerned with the production of...»

Synopsis abstract : «Introduction. The background of operations management. Manufacturing as a beginning. The industrial revolution and the golden age of manufacturing. The second part of the XXth Century. The actual changes of operations management . Security of...»

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Discuss the view of education as sophisticated opium for the masses

Document abstract : «We will discuss the education under the early Third Republic, and we cannot move away from the context. In 1881 and 1882, when the Ferry's Law was promulgated, the Republic was not comfortably established in France. Monarchists and Bonarpatists were...»

Synopsis abstract : «Introduction. The children's education. The secular school. The construction of the new education system was against parents. The early third Republic. L'instituteur, the teacher . The lay education - a new opium for the masses. The new system used...»

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Gap

Document abstract : «We decided to create an IMC campaign for Gap because it is a very large and well-known retailer that has not been successful in capturing the college market in the last few years. Gap strives for mass appeal with its designs but the brand style that...»

Synopsis abstract : «Introduction. Overview of the Gap Company and brand. Gap's competitors. Presentation of the research. Step one: Building hypothesis. Step two: Verifying and quantifying our hypothesis . Segments in the target market . The customer's profile: our...»

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The city and the stake of sustainable development

Document abstract : «I chose this subject mainly because I am very interested in urbanism. Indeed, I'd like to start a master called ISUR in French, which means: "Ingénieurie des systèmes urbains en réseaux". It is a special program that allows to work in the urbanism...»

Synopsis abstract : «Introduction. The current situation: The unbalance between urban and rural zones. The agreements around sustainable urbanism projects. The global agreements. Initiatives of cities network. Involvement of the international and multilateral...»

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The national minority of Finland

Document abstract : «From a foreigner's point of view it was so interesting to learn about the minorities in a country which is not your motherland. Since immigration it is such a touchy issue in France we wanted to know a bit about how Finland copes with it? Thus, we...»

Synopsis abstract : «An overall analysis of the subject. The Swedish-speaking Finns. The autonomous regime of Aland. The Roma. The old Russians. Jewry in Finland. The Tatars. A special focus on the Sami. Their history. Their cultural background. The Sami media and their...»

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Outline and assess the extent to which the WTO Agreements have legal effects before EU and Member States' courts, creating rights for individuals and the possibility of testing the compatibility of EU secondary legislation with these Agreements.

Document abstract : «Because its creation was not a simple extension of the GATT, literature has shown a lively curiosity for the reception of WTO law within the Community legal order. Some concrete facts justify this infatuation. Unlike its predecessor, the WTO is a...»

Synopsis abstract : «Abstract. The continuity of GATT/WTO jurisprudence: A succession of missed opportunities?. The foundations of the denial of invocability. The DSB rulings: A springboard for direct effect ?. A alternative approach : Cooperation and pragmatism towards...»

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Business of war and terrorism

Document abstract : «Towards Post Cold War conflicts, the English army became the heir of a strong strategic culture. Indeed, the geo-politic and military story of England has been made mainly by maritime army power, in order to avoid any insurrections from other...»

Synopsis abstract : «Introduction. The overall English defense market. UK's procurement co-operation with Europe. Existence of co-operation between UK and Europe. The UK's methods to maintain a sustainable research and development by themselves. The UK's international...»

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Coca Cola ads since its creation (period 1938-1952)

Document abstract : «Nowadays, Coca-Cola company is still a dream. This 1889's company, worldwide, well-know, survived and moreover it is still developing its products to increase of course its markets shares and its sales. Coca-Cola is a model for entrepreneurship...»

Synopsis abstract : «Introduction. The main problem. The icon of heroes personalized by the American airplane hostess and by the American soldier. The reaction against the Cocacolonisation . The customers' behavior . The objectives and measurement standards. Commercials...»

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Strategic marketing in today's Indian markets

Document abstract : «This study has been undertaken to study the strategic marketing trends in the white good industry, the growing competing among various white goods competitors and emerging scenario in the new millennium. The study reveals that though many MNCs have...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

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A comparative study of the market potential of different cardiovascular drugs in the pharmaceutical industry

Document abstract : «A sample size of 20 hospitals and 33 chemists was chosen from the region. The survey method chosen was pharmacy to pharmacy by conducting personal interview, the data collection was extended for over 45 days and 20 pharmacy in-charge and 33 chemists...»

Synopsis abstract : «Introduction. Overview of Cipla. History. Vision and target. Executive team . Code of conducts. Revenue distribution. R&D infrastructure. Milestones of Cipla. Performance review . Cipla in international business. Global presence. Strategic...»

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The importance of training and development

Document abstract : «Every organization needs to have well trained and experienced people to perform the activities that have to be done. This is the most important aspect of Human Resource Management. It is widely known that Human Resource Management helps people to...»

Synopsis abstract : «Introduction. Basic purposes of training . To increase productivity. To increase productivity. To improve quality. To help a company fulfill its future personal needs. To improve organizational climate. To improve health and safety. Obsolescence ...»

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Developing a supply chain for the service industry

Document abstract : «Historically we have moved from physical distribution to logistics management to supply chain management. The major difference seems to be that supply chain management is the preferred name for the actualization of "integrated logistics". With IT...»

Synopsis abstract : «Introduction. The concept of supply chain management. Seamless supply chain. Component of logistical system. The role of supply chain management. Strategic supply chain management. Sourcing strategy. Manufacturing management. Make or buy...»

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World trade organization: Understanding its implementation in India

Document abstract : «After making this project I know many important fact about GATT & WTO's origin evaluation objectives principals functions decision making process, organizational structure which is really beneficial for me to know about the current scenario of...»

Synopsis abstract : «Introduction. World Trade Organization. General Agreement on Tariffs and Trade. Origin and evolution of the WTO: GATT to Uruguay . Objectives and functions of WTO . Difference between WTO and GATT. What are its Principles? . What are the major...»

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Marketing using sports in India

Document abstract : «If there is one change that has taken place in the sporting arena during the past 15 years in the country, it is the influx of marketing muscle and the infusion of large sums of money. Players, events, broadcast and media coverage, clothing and...»

Synopsis abstract : «Introduction. The history of sports in India. Sports in ancient India. Popular sports in India. History of cricket. History of hockey. History of lawn tennis. History of golf. Rajiv Gandhi Khel Ratna awards winners in India. Arjuna...»

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A look at the small scale industries

Document abstract : «Small scale industry is widely recognized as a powerful instrument for socioeconomic growth and balanced sectoral development. One of the distinctive characteristics of small scale sector is that the development of these industries would create...»

Synopsis abstract : «Introduction. Definitions. Tiny unit. Small scale industry. Ancillary industrial undertakings. Objectives and scope of the study. Research methodology . Marketing concepts and their relation to the type of the industry. Modern concept of...»

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On the way to a successful integration on a US Campus as a French student

Document abstract : «What makes 600,000 young people from all over the world come to study in the United States? Is it the reputation of the US degrees? The efficient teaching methods? Life on campus? Studying in the United States is a dream for a large number of...»

Synopsis abstract : «Introduction. Literature review. Theoretical essays. Novels and articles. Case study. Analysis methods. The quantitative research. The qualitative research. The results. Living on a US campus. Experiencing a culture shock. Social...»

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Sales-side process automation to improve integration: An exploratory research

Document abstract : «The customer has always been important. Peter Drucker, the dean of management consultants, once remarked: "Because its purpose is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing...»

Synopsis abstract : «Introduction. A overview of Information Communication Technologies. Rationale of the study. Objective of the study. Conceptual framework and literture survey. What is sales force automation?. Technology behind it. The definition of knowledge...»

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Drug related offenses

Document abstract : «In modern societies it is easy to recognize that consuming drugs is an every day reality. It is not only taking heroin or marijuana, but also smoking, taking painkillers, having a coffee, a tea or excessive intake of alcohol on Saturday as a...»

Synopsis abstract : «Introduction. The addiction and the drug related offences. Drug related offences: A worldwide plague. The state of the world: Datas . The specificity of the united kingdom. Efforts to reduce drug related crimes. A worldwide fight. United kingdom's...»

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Duress and undue influence

Document abstract : «"It is assumed that the parties know their own minds, that they are the best judges of their own needs and circumstances, that they will calculate the risks and future contingencies that are relevant, and that all these enter into the bargain. It...»

Synopsis abstract : «Introduction. The theory of duress at common law. The scope of duress. Economic duress. Effects and remedies. Undue influence and equity. The scope of undue influence. Actual undue influence . Namely presumed undue influence. Effects and remedies:...»

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Is it more interesting to work in France or in Ireland?

Document abstract : «For a long time Ireland has had a lower level of standard of living, in comparison to the other countries of EU, but this situation will not last long because great economic expansion in Ireland will be followed by emigration of highly skilled...»

Synopsis abstract : «Introduction . Main and information data . House prices . France . Ireland . Condition of work. Ireland . France. Salaries . Unemployment . Professional branches of industry . Trade union . Discrimination . Conclusion . Bibliography ....»

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International law and normative unity

Document abstract : «In the Supreme Court of Canada's 1993 judgment in Hunt v. T & N Plc, Justice La Forest laid down the following goal to international law : "develop () co-ordination in the face of [the] diversity" of the international system. In other words,...»

Synopsis abstract : «Introduction. A legal system based on the concept of sovereignty. International law as the expression of the sovereignty of states. International law and sovereignty preservation. The case of normative unity. Competences and sovereignty. Normative...»

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The impact of manufacturing flexibility on management control system design

Document abstract : «Before presenting and analyzing the research undertaken by Mrs. Abernethy and Mrs. Lillis on the impact of manufacturing flexibility on management control system, we estimate that it is important firstly to know more about the careers of these two...»

Synopsis abstract : «Introduction. Management dilemma. Research proposal. Management and research questions. Conceptual framework. Analysis of the impact of manufacturing flexibility: Performance measurement system. Analysis of the impact of manufacturing flexibility:...»

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"Nothing that is so, is so": The extent of role of this statement in Shakespeare's Twelfth Night

Document abstract : «"Nothing that is so, is so", says Feste. He says so ironically, talking to Sebastian, who he is convinced is actually Cesario. This is said for a specific situation, but it might actually be relevant for the whole play: Indeed, this apparently...»

Synopsis abstract : «Introduction. Meeting of Sebastian and Feste . Malvolio's misunderstanding and illusion. The usage of comic process by Shakespeare. Conclusion....»

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Frankenstein - Mary Shelley, Chapter 7 reviews

Document abstract : «At the beginning of this chapter, a letter from his father explains to Victor the circumstances of William's murder. He leaves for Geneva immediately to comfort and grieve with his family. But it is dark when he reaches Geneva and gets close to...»

Synopsis abstract : «Introduction. Victor's return to his [ti]native[ti] country. A striking nature, to Romantic style from Gothic style. A past forever present . ....»

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The Gypsies and the Balkans States

Document abstract : «The Gypsies are now recognized to have originated from northern India and to have arrived in Europe around the 14th century. This deprives the Gypsies of an historical homeland and a state able to protect their rights, even outside its borders....»

Synopsis abstract : «Introduction. The situation of the Gypsies as a political problem. The socio-economic situation of the Gypsies. The Gypsies and social order. Political actors and the emergence of the political problem. State policies toward the Gypsies. An...»

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NDSL: Depository functions and services

Document abstract : «The Indian capital market has witnessed an unprecedented growth in the past few years, facilitated by modernization of the trading system. Automation of the trading infrastructure in 1994 has given us a trading system comparable with the best in the...»

Synopsis abstract : «Introduction. Project objectives. Functioning and services of National Securities Depository Limited (NSDL). Promoters. Shareholders. An introduction to depository participants. An analogy of NSDL. An overview of demat account. Concept of loan...»

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Examining Anti-Social personality disorder

Document abstract : «The human body is a remarkable entity which possesses a seemingly unlimited amount of potential. Everyday people set out to climb mountains, swim oceans, and accomplish wide arrays of tasks previously thought impossible. If one examines the human...»

Synopsis abstract : «Introduction. Overview. DSM-IV criteria . Epidemiology. ASPD & Drug Abuse. The treatment of ASPD . ASPD & Psychopathy. Conclusion. Bibliography....»

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"Nixon and the prisoners of war", 7th January 1971, New York Review of Books, by Jon M. Van Dyke

Document abstract : «This is an article published in 1971, on January the 7th, in The New York Review of Books. Written by Jon M. Van Dyke, this article deals with the Nixon administration policies about the prisoners of war during the time of Vietnam War. According to...»

Synopsis abstract : «Introduction. How J M. Van Dyke sees the arguments used by the Nixon administration to change the American public opinion. Maybe US is right to say that the North Vietnamese don't respect the convention of Geneva and that North V...»

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Assessment centers

Document abstract : «Assessment centers are "a variety of testing techniques designed to allow candidates to demonstrate, under standardized conditions, the skills and abilities that are most essential for success in a given job ".Assessment centers refers to an...»

Synopsis abstract : «Introduction. History. Major characteristics. Assessment center v/s development center. Development. Step 1: Identify the criteria. Step 2: Prepare the exercises. Step 3: Select assessors. Step 4: Run the assessment center. Step 5: Evaluation. Step...»

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Diversity at the workplace

Document abstract : «Ways to maximize benefits of an increasingly diverse workforce and client base is a continuing concern for organizational leadership. The current processes for managing diversity continues to be necessary but are not sufficient enough to result in...»

Synopsis abstract : «Introduction. Introduction to diversity . Definition of diversity throughout the times . Valuing diversity. Theories linked to diversity. Studies of diversity. Aims, objectives and methodology. Research question. Aims and objectives of the...»

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Has the Contracts (Rights of Third Parties) Act 1999 gone far enough in reforming the English law of privacy?

Document abstract : «Under the doctrine of privacy, which became entrenched in English law in the latter half of the 19th century , contractual rights and liabilities are limited to the parties to the contract. The mounting criticisms and arguments for reform have led...»

Synopsis abstract : «Introduction. The 1999 Act: The creation of a wide-ranging exception to the doctrine of privacy. The doctrine of privacy: Rationale and arguments for reform. The scope of the 1999 Act: Under what conditions can third parties obtain a right to...»

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Is the first job contract the real cause for the 2006 French riots?

Document abstract : «On August the 5th 1981, President Reagan fired 11,359 striking air traffic controllers who had ignored his order to return to work. It might seem utterly mad to a French audience because since May the 25th 1864, the Loi Ollivier has authorized the...»

Synopsis abstract : «Introduction. Part I. France requires a reform on its employment policy. French people: A particular state of mind. Part 2. French people took First Job Contract the wrong way. The First Job Contract would have been modified . Part 3. The First Job...»

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Horace Walpole vs. Clara Reeve: The role of the Gothic

Document abstract : «Gothic novels are seen as the beginning of modern horror fiction. Many devotees believed Gothic novels have inspired pleasant horror in its readers. The genre is generally accepted to have been started by Horace Walpole and his novel The Castle of...»

Synopsis abstract : «Introduction. The Castle of Otranto. The role of the usurper. The key difference between the two novels . Conclusion. Bibliography....»

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Complicity in Heart of Darkness

Document abstract : «On November 15 1884, the representatives of fourteen European powers and a plethora of ambassadors gathered in Berlin to decide the fate of colonial Africa. From 1884 to 1909, 5 to 21 million Africans (about 50% of the population of the Congo Basin)...»

Synopsis abstract : «Introduction. The establishment of a relationship and the question of understanding the other. The setting up of relationships between the characters of the novella. Creation of a particular relationship between the reader and narrator, the reader...»

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The impact of internationalization strategy on management control system

Document abstract : «In an increasingly global economy, corporations need to develop more and more an efficient and reliable management control system (MCS) in their home countries and also in their subsidiaries abroad. This study analyses the effects of an...»

Synopsis abstract : «Executive summary. Introduction. Literature review. Internationalization strategy and its effects on management control system of a company. MCS of a multinational corporation . Reasons for increase in control problems . Research questions. Research...»

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Comparison and contrast of export diversification and import substitution strategies

Document abstract : «Export diversification and import substitution are both theories of growth used to stimulate economies in various countries. The first of these theories uses an increased base of exports to trigger economic growth, whereas import substitution tries...»

Synopsis abstract : «Introduction. A look into instability in export earnings in selected ESCAP developing economies. Growth rates in the Latin American countries . Conclusion. Bibliography....»

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What was the significance of the Thatcher years?

Document abstract : «Although the Thatcher years marked a significant break from the post-war political settlement, 'Thatcherism did not cause a single, abrupt caesura appearing out of the blues'. Truly, Thatcher's success during her years has mostly depended on a range...»

Synopsis abstract : «Introduction. What comes first when evaluating the Thatcher years?. The greater part of the Thatcher years. Thatcher's cultural revolution . Conclusion....»

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The errors of the Puritans

Document abstract : «The document we're going to talk about today is a set of extracts from Richard Hooker's work Of the Laws of Ecclesiastical Polity written in 1593 (the 3 dots suggest that they were cuts in the text). Actually, this is his main work and it consists...»

Synopsis abstract : «Introduction. Scriptures at the heart of the debate between the puritans and the church of England. The basis of the debate. Hooker and the Puritans' reading of the scripture. Hooker comparison to illustrate the idea. Rhetorical work for efficient...»

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The Odyssey in Song of Solomon

Document abstract : «Toni Morrison's Song of Solomon has a small but important feature that distinguishes it from its predecessors: unlike Sula and The Bluest Eye, its protagonist, Milkman, is male. While Sula and The Bluest Eye center on female characters, and locate...»

Synopsis abstract : «Introduction. References to classical mythology . Morrison's music. Song of Solomon's reoccurring theme . The character from The Odyssey. Pilate. Crice. Milkman's journey of self discovery. Milkman's actual reintegration into society . Song of...»

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Reinventing Myth, Recasting gender: Myth in Morrison

Document abstract : «As an African American woman writer, Toni Morrison's relationship with myth is complex and multilayered. In an interview with Charles Ruas, Morrison calls myths the "nourishing stories"(115) that we are raised on. Myth educates future generations...»

Synopsis abstract : «Introduction. Morrison's pivotal works. References to classical mythology throughout the text . The Song of Solomon. Continious reference to The Odyssey. Milkman's actual reintegration into society. The Christian myth of paradise. Symbols like the...»

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A room with a view: Narrating intersubjectivity in Mrs. Dalloway and To the Lighthouse

Document abstract : «The outcry in 1942 was definitive: Virginia Woolf wrote novels without characters. According to D.S. Savage, Woolf's characters are completely incoherent, "void of internal definition" that would distinguish one character from another or from the...»

Synopsis abstract : «Introduction. Woolf's characters: Void of internal definition. Savage: Thinking of subjectivity as contained in one coherent, internally defined unit. Clarissa's inability to define herself in opposition to people. Subjectivity in Woolf. Woolf's...»

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A discussion of noble women in ancient Mesopotamian and Egyptian society

Document abstract : «Ancient Mesopotamia and Egypt were both patriarchal societies. Women were second class citizens. However, in both civilizations women rose to prominence and even managed to rule. This paper will contrast those exceptions to male domination and the...»

Synopsis abstract : «Introduction. The Kings' wives. The wife of Zimri-Lim, king of Mari. The queen's correspondence with her husband. Queen Meresankh III wife of Khafra. Nefertiti: The great royal wife of the Egyptian pharaoh Amenhotep IV. The Kings' Mothers. The power...»

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Internet marketing - Product launch/Marketing plan

Document abstract : «Our overall goal of Peacock is not only to provide beautiful and healthy make-up, but also to promote an environmentally friendly way of living. Our make-up comes from responsible suppliers and is made of pure, natural products; and our recycling...»

Synopsis abstract : «Introduction. Mission statement. Corporate ethos. SWOT analysis. Market analysis. Market conditions and potential. Target market online habits. Site map. Competitor analysis. Objectives. Market entry strategies. Major market segment. Local market...»

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What should advertisers do to make online advertising more engaging to consumers?

Document abstract : «Internet offers a wide range of possibilities. This overview of the different tools that advertisers can use shows how much Internet is opening to a new world of communication.But Internet has also generated an historical revolution concerning...»

Synopsis abstract : «Introduction. New opportunities on Internet. Tips to be more engaging to consumers. Be creative. Optimize the online campaign by using other channels. Make the dream come true. Increase their knowledge concerning the target. Be honest. Be...»

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Victoria's secret

Document abstract : «Pick a brand and gather all its marketing communications materials. How effectively have they mixed and matched the marketing communications? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same...»

Synopsis abstract : «Introduction. Marketing communications materials. Media and a special goal. Attract new consumers. Inform about a new product, a new collection or an event. Emphasize the brand. Secure the loyalty of the consumers. Integration of Victoria's Secret's...»

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How has European competition policy empowered the commission?

Document abstract : «This question could appear really simple, and the first answer that comes is "yes of course": with the introduction of European Competition Policy, the EU Commission has an extended power, and can now decide if a company respects competition laws in...»

Synopsis abstract : «Introduction. Presentation of European Competition Policy's actors and aims. European competition policy. The Commission. Examples of conflicts on competition in the EU and the position of the Commission. The case of Microsoft. Hachette: An example...»

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Corporate strategy and the role of HRM

Document abstract : «Throughout "The Thirty Glorious Ones", HRM started adapting to strategies. Indeed, this period is defined by a spectacular economic growth in which products are uniform and in which customer's needs are the last preoccupations of companies. Thus,...»

Synopsis abstract : «Introduction. The firm's social dimension in mutation. Conditions for HRM to have a place in strategic decision making process (SDMP). The current key factors and strategic dimension of HRM. HRM and its strategic dimension within the company. The...»

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International professional experience, IPEX, Brant lake Camp, program ICCP YMCA

Document abstract : «From the 6th of June to the 24th of August I was working in Brant Lake Camp as a kitchen staff. Brant Lake Camp is located in New York's Adirondack State Park about four hours driving time north of New York City. Brant Lake Camp is located on a...»

Synopsis abstract : «Introduction. The main commercial strategy . About the commercial function. The sales techniques. Improving the commercial policy. Conclusion. Sitography ....»

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The Customer Relationship Management method in the company "Propriétés Privées"

Document abstract : «I currently work in a real-estate agency in Nantes. This agency is called Propriétés Privées and I am in charge of the international marketing and communication of the company. I have been working for this company for 2 reasons. First of all,...»

Synopsis abstract : «Introduction. Presentation of the company. Mission statement. What is Propriétés Privées?. SWOT analysis. The customer relationship management. The CRM in Propriétés Privées. Conclusion....»

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International management: McDonald's

Document abstract : «McDonald's is a multinational company present in 121 countries. The company owns more than 30,000 franchises of fast food restaurants. The company also heads other brands of restaurants, as "Aroma Café," "Boston Market," "Chipotle Mexican Grill,"...»

Synopsis abstract : «Introduction . McDonald: Company presentation. History . Corporate overview . McDonald's PEST analysis . McDonald's SWOT analysis. McDonald's international management . The franchises . The hierarchy . How McDonald adapts itself to the different...»

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Importing mangos from Philippines to Europe (France)

Document abstract : «Big scale production and world wide distribution of fruits are a relatively recent phenomenon that we actually attribute to the development of transportation systems, of intensive production techniques and of the conservation ways. While the...»

Synopsis abstract : «Introduction. Overview . Mango history and characteristics. Dynamics of the mango market. Mango in the Philippines. The European market. Consumption and distribution. Main suppliers. Legal issues. The project . The strategy. Logistic...»

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Marketing strategy of Vodafone in India and the consumer's attitude towards their services

Document abstract : «The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA....»

Synopsis abstract : «Introduction. Indian mobile phone industry . SWOT analysis of Indian mobile phone industry . Competitive environment of Indian cell...»

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An overview of export/import procedures

Document abstract : «Certain procedures have to be followed for the purpose of clearing goods to be imported. Briefly these procedures have been discussed below. The person in-charge of a vessel, ship or aircraft must call or land only at a Customs Port or a Customs...»

Synopsis abstract : «Introduction. Imports . Import procedures . Procedure to be followed by the importer . Documents to be submitted by importer . Steps involved in the import of cargo in a shipping company are as follows. Exports. Export procedures. Procedure for...»

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The Indian Ocean in Eurasian and African world-systems before the 16th century, Philippe Beaujard

Document abstract : «Philippe Soller used to say that the beauty of conciseness is that it allows us to transmit, guiltlessly, only commonly accepted truths. I am afraid I will have to show, very concisely, how innovating and dissenter is the study of Philippe Beaujard...»

Synopsis abstract : «Introduction. The Indian ocean. Mere trade does not make a system: The complex relationship between systemic entities. Knowing the whole by knowing the parts: The systemic approach. A new organization of our thinking: The transdisciplinary...»

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Comment on the article "Can India fly?", from The Economist n 8480, 2006

Document abstract : «"Indian Business has much to celebrate", says the author of the article "can India fly?-now for the hard part", published in the june 3rd 2006 edition of The Economist. India has been recently swept by great optimism, thanks to its phenomenal...»

Synopsis abstract : «Introduction. India's unique business model. The benefits of comparative advantages. India: A rising power. Conclusion....»

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"I.O.U. The debt threat and why we must defuse it", Noreena Hertz

Document abstract : «NOREENA HERTZ is a British economist who teaches political economy at the University Of Utrecht, Netherlands. Her last book is I.O.U. The debt threat. In this book, she talks about Bono, the lead singer of U2 (real name Paul Hewson), who will...»

Synopsis abstract : «Introduction. Geopolitical aspects . Economic and financial aspects. Institutional aspects . Conclusion....»

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Ambivalent London: "Match Point", Woody Allen

Document abstract : «Match Point is a movie which was directed by Woody Allen in 2004. It was shot in London. This movie tells the story of Chris, a man looking for a new life. Throughout the movie he seems to find it. As a coach in a private tennis club, he becomes...»

Synopsis abstract : «Introduction. The movie's main characters' ambivalence. Chris. Nola. The Hewett family. The ambivalence of London. The Londoner aristocracy . London to the XX century. Conclusion....»

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The European neighborhood policy

Document abstract : «In this essay I will deal with the European Neighborhood Policy, through a general overview of what this policy consists in. The most useful source that was used to elaborate on this subject is the website of the European Commission, which is one of...»

Synopsis abstract : «Introduction. Definition of the European Neighborhood Policy. The countries part of the European Neighborhood Policy. The instruments of the European Neighborhood Policy. Conclusion. Bibliography....»

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Business communication: Vivendi

Document abstract : «Vivendi is a worldwide company with a large portfolio of products and services. The company is divided into business units like environment and of course the core activity that we will interest us: the Video Games industry. The market knows an...»

Synopsis abstract : «Executive summary . Introduction. Why Vivendi should investing in Activision. The Activision brand. Activision: Its mission statement. Market analysis. Marketing strategy. Marketing strategy from Vivendi. Marketing strategy from Activision. Goals of...»

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A construction project: The Millau Viaduct

Document abstract : «The project of a viaduct over the Tarn Valley and the city of Millau in Southern France was a major issue for many years among the French population and the Ministry of Transport. It aimed at providing a solution for the severe traffic jam that...»

Synopsis abstract : «Summary. Introduction. Presentation of the project. Project background: motivations for its implementation. Millau viaduct: A challenge. The Pre-Construction and Planning Stage. Construction stage . Completion of the project . Resources needed and...»

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Marketing plan for Lora Hart Stress consultant

Document abstract : «Proposal for firm's mission statement: To provide quality consulting and life-balancing programs and initiatives to law enforcement agencies and individuals in order to help them achieve their career objectives in a healthy manner and environment....»

Synopsis abstract : «Proposal for firm's mission statement. External environment. Opportunity in British market. Law enforcement and prison guards. Law enforcement: Not a 'trend'. Swot analysis. Opportunities and threats. Strengths and weaknesses. Developping and...»

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The impacts of the common agricultural policy (CAP) in France

Document abstract : «The CAP is often considered as a debate of the specialists since this is a very complex and technical topic, but nowadays there is a huge public debate on this policy which is one of the most important European policy and also one of the most...»

Synopsis abstract : «Introduction. 1962-1992: Productivism . Origins and evolutions of the CAP. Positive economic impacts of the CAP in France from 1962 to 1992. A transfer from agriculture to industry. An improvement of the living condition for the agricultural...»

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Importаnce of GАTT аnd WTO for internаtionаl trаde

Document abstract : «The World Trade Organization (WTO) hаs become the organization of excellence for dealing with international trade. The transformation of the Generаl Аgreement on Tаriffs аnd Trаde (GАTT) to WTO wаs...»

Synopsis abstract : «Introduction. The G?TT. principles of the G?TT . The Most F?voured N?tion (MFN) cl?use. Complementing the MFN cl?use. Tr?nsp?rency. Reduction of duties for tr?de . The l?test G?TT negoti?tions. The WTO . The liber?liz?tion process...»

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Why did the British leave India in 1947?

Document abstract : «The independence of India in August 1947 was the result of a long process which started after the First World War. Indeed in 1919 Parliament had passed the Government of India Act which was designed to organize provincial governments in India. Then,...»

Synopsis abstract : «Introduction. Why did Britain give India independence in 1947? . British Prime Minister Attlee and the Viceroy Lord Wavell. Attlee's clear-sightedness. The confrontation between Hindus and Muslims . The year 1947 and the Cold War. Co...»

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The democratic deficit of the EU and the European political integration from a French perspective

Document abstract : «The European construction has always evolved through crisis and this is probably due to its ambitious project and nature. However, it worked successfully until today because it has been occurring through a "step by step process", to quote the...»

Synopsis abstract : «Introduction. EU at a turning point: New challenges and reflections about its future. The decline of neo-functionalism: A 'global turbulence'. The importance of current EU-linked issues implying stronger democratic requirements. Flexibility: A...»

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Walter Ong, orality and literacy

Document abstract : «Walter Wong's Orality and Literacy provides the reader, who by definition is a member of the literate world, with insights into the rich oral cultures that spawned the chirographic (writing) and the typographic (print) cultures that followed. In a...»

Synopsis abstract : «Oral and literate cultures: The evolution of the narrative. The technology of writing. The impacts of print-culture. Conclusion....»

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Essay on the national liberation struggle in mozambique

Document abstract : «Mozambique is, in the early 20th century, a very heterogeneous country. Without any linguistic, cultural or ethnic harmony, the only point that is common all over this southern African country turns out to be the Portuguese colonial power. However,...»

Synopsis abstract : «Introduction. The rise of nationalism in Mozambique . From the colonization to the Portugal of Salazar. The creation of FRELIMO. The place of socialist discourses within the Mozambican nationalist discourse . FRELIMO's difficulties to conceptualize...»

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Côte d'Ivoire and the ONUCI

Document abstract : «Located in the western part of Africa, notably surrounded by Liberia, Mali, Burkina Faso, Guinea and Ghana, Côte d'Ivoire constitutes an isolated case in the African History of the twentieth century. Indeed, considered as a model of African success...»

Synopsis abstract : «Introduction. Development indicators and general economic data on the Ivory Coast. A historical approach of Cote d'Ivoire from the colonization to 2006. Missions of the ONUCI. Efficiency of the ONUCI. Conclusion. Bib...»

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Reading note on Kant's perpetual peace

Document abstract : «Immanuel Kant was born in Königsberg, Prussia in 1724. He studied philosophy, mathematics and physics at the University of Königsberg, and became a renowned teacher and scholar thanks to his works on reason, knowledge and judgment. Indeed, he...»

Synopsis abstract : «Author and context. Sum up. Putting an end to war. Declaring peace. Establishing peace. A utopian project?. Conclusion....»

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Literature review: Customer Relationship Management (CRM)

Document abstract : «Customer relationship management has been defined in many ways. Metagroep defines CRM as 'the automation of horizontally integrated business processes involving front office customer contact points (marketing, sales, service and support) via...»

Synopsis abstract : «Introduction. Building a good customer relationship. Organizing and managing the contact cycle . Building a successful CRM system in China . Research on relationship marketing . Conclusion. Bibliography....»

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The Jews and the passion

Document abstract : «The Passion narratives must be understood through the Jewish historical experience, religious tradition and, above all, holy scripture. It is crucial to remember that the Passion story, considered as the birth of Christianism, is very linked to the...»

Synopsis abstract : «Introduction. The main question . The Christian scholar Raymond E. Brown . Conclusion....»

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The Asian cosmetics market: The "Looks.com" case study

Document abstract : «By the way of listing its products for sale on the website LOOKS.COM, a manufacturer will get various advantages, and also some disadvantages. Obviously, the aim for LOOKS.COM is that the advantages overcome the drawbacks, so that the manufacturer...»

Synopsis abstract : «Questions. The advantages and disadvantages for a manufacturer listing its products for sale on looks.com. The effectiveness of Robbie Jessel's plan to position LOOKS.COM as a duty free retailer . How would you approach manufacturers and...»

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How does a rational investor build the optimal portfolio? Should international securities be added to that?

Document abstract : «The modern portfolio theory was introduced by Harry Markowitz with the publication of his paper "Portfolio Selection" in the Journal of Finance in 1959 and is called Markowitz portfolio theory (MPT). It is now the major guidance for portfolio...»

Synopsis abstract : «Introduction. Rational investor thinking. The theory. Hedging demands . Conclusion. Bibliography....»

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Managing customer relationship and their financial aspects: Standard Chartered India

Document abstract : «The objective of the project was to study the choice criteria to decide upon a bank for savings account and accordingly prepare the competitive update, i.e. Standard chartered VS other private banks to facilitate sales. The nature of the project...»

Synopsis abstract : «Executive summary. Project objective. Introduction . History. About the product. About services. Theoretical background. Research methodology. Rational. Research questions. Findings and analysis. Savings account &...»

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Occidentalism, the redefinition of a concept in the discourse of international culture

Document abstract : «Occidentalism can exist and develop only in relation to its pre-existing coefficient, orientalism" . Indeed, there exists a dichotomy between these two concepts. It refers to the description of the World and its organization. Therefore, an analysis...»

Synopsis abstract : «...»

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Montblanc in China

Document abstract : «The Montblanc Company is going to open a new subsidiary in China. I have just been promoted to be the manager of this new subsidiary in China and to design a strategic plan for the Montblanc Company. I am aware that it is a particular market and...»

Synopsis abstract : «Introduction. Presentation of the Montblanc Company . Short history . Montblanc's products. Montblanc's objectives . Presentation of China . Economic summary of the country. The China's market and the Chinese customers. Country risk . The luxury...»

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McIntyre, W. David. British Decolonization: "When, why and how did the British Empire fall?"

Document abstract : «In this book David McIntyre, Professor of History at the University of Canterbury, gives a detailed account of a most important episode of British and global history, that is the fall of the British Empire. The decolonization process that took place...»

Synopsis abstract : «Introduction. The first phase: The Dominion model. The second phase: Why did the British Empire fall. Considering the global dimension. The colonial dimension and the situation in the colonies . Conclusion....»

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The power of eminent domain in the United States of America

Document abstract : «Since its self-declared independence in 1776, the United States of America has always shown its will to become a grand nation. To fulfill this dream and set itself up as one of the greatest powers in a various domains on the international scale, it...»

Synopsis abstract : «Introduction. Expropriation: Definition and parties. The expropriation process. The means against expropriation. Conclusion. Bibliography....»

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Major trends in the domestic mid - sized car industry in India

Document abstract : «The global automobile industry is undergoing dramatic change in recent times. There has been enormous consolidation, both amongst vehicle manufacturers and component vendors to achieve economies of scale product synergies and strong and presence. By...»

Synopsis abstract : «Introduction. An overview of Indian automobile industry. Company profile: Daewoo Motors India. Company profile: Hyundai Motors India. Company profile: Ford India. Company profile: Fiat India. Company profile: Hindustan Motors (Mitsubishi). Company...»

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Six feet of the country, by Nadine Gordimer

Document abstract : «How does Nadine Gordimer denounce Apartheid in this short story? Judging from this text, do you think she uses literature as a political weapon? In "Six Feet of the Country", a short story written in 1956, the South-African white author Nadine...»

Synopsis abstract : «Introduction. The narrator and his wife . The non racist attitude of the white couple. The feeling of inferiority of the black servants. The subject of the story used by Nadine Gordimer to denounce the cruelty and the absurdity . Conclu...»

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Social cognitive processes mediating the relationship between exposure to television's sexual content and adolescents' sexual behavior by Steven C. Martino, Rebecca L. Collins, David E. Kanouse, Marc Elliot, and Sandra H. Berry

Document abstract : «The article I chose to study is from the volume 89 of the Journal of Personality and Social Psychology, published in 2005 by the American Psychological Association. It deals with a research supported by National Institute of Child Health and Human...»

Synopsis abstract : «Introduction. The goal of this longitudinal study . Perceived peer norms about sex. Safe-sex self-efficacy. Negative outcome expectancies. The strongest evidence for the relationship between sexual initiation and the social-cognitive variables...»

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Knowledge in organizations: What is a community of practice?

Document abstract : «This report presents you the concept of a community of practice. Normally the term community of practice in reduced to CoP and this term was created by Jean Lave and Etienne Wenger in 1991. Now to understand this notion, we should understand the...»

Synopsis abstract : «Introduction. The concept of a community of practice . The formation of communities of practice. CoP within organizations. Enabling CoP to be successful. Measuring the value added by communities. Conclusion. Bib...»

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Catholic religious orders in Europe

Document abstract : «Monarchism started in Egypt during the IInd century and may have its roots in the forms of some Jewish sects. Saint Antony (236-347) created next to Alexandria what we call anachoretism. He organized a hermits' life. These men gather in communities...»

Synopsis abstract : «The beginning of monarchism. Military orders. Mendicant orders. Regular clerics, especially the Jesuits. Secular congregations or societies of priests. Today. Conclusion....»

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Analysis and features of Standard Chartered

Document abstract : «The world "Bank" has been derived from the Italian world "Banca" meaning a branch or a counter. However, the banks that we are now accustomed to seeing no longer seem to be a reflection of what "Bank" really means. But today's banks are not what...»

Synopsis abstract : «Introduction. An overview of banking. The evolution of banking. Banking today: Live and kicking. Company profile. A brief history of Standard Chartered. The early years. Standard Chartered in the 1990's. Standard Chartered today. Marketing public...»

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How does trade globalization affect women working conditions in South America?

Document abstract : «The international trade agreements have important impact on people living in poverty. But these impacts operate at different levels. In some cases, trade can stimulate the development of these countries, help the economic growth, help employment,...»

Synopsis abstract : «Introduction. The main aspects of globalization: The job creation in developing countries . Jobs created for women in South America. Regional agreements . Non traditional Agricultural Exports . The actual globalization: Characterized by the...»

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Jean- Paul Sartre, "Huis clos", Lecture plurielle

Document abstract : «Basing your essay on specific extracts from the play, would you say that, according to Shakespeare, fate determines man's action, or that man is always free to choose his own course of action? According to masters of literary theory, a tragedy...»

Synopsis abstract : «Introduction. Tragic, unchangeable predetermined fate. Tragic irony. The role of Lady Macbeth . Conclusion....»

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Modern Times (1936), directed by Charlie Chaplin

Document abstract : «First, I will talk about the historical context of the film. Chaplin goes around the world during sixteen months. When he comes back to Hollywood, in 1932, he observes the economic and social results of the Great Depression, which made, in two...»

Synopsis abstract : «...»

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Movie review: Trainspotting

Document abstract : «Many films deal with drugs. Among those, there are - Scarface, The Godfather, Revolver and so on. This theme is popular in Anglo-Saxon cinema. Trainspotting directed by Danny Boyle is a film which deals with drugs in a blunt way. A group of friends,...»

Synopsis abstract : «Introduction. Danny Boyle . Cinema, television, and hollywood. Heroin is shown as a marginalized solution. Depression, boredom. Conclusion. Bibliography....»

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Hollywood film genres: Melodrama

Document abstract : «"Something else besides a mother" this was Stella Dallas' excuse to her daughter in order to alienate her bond with her daughter and secure the latter's marriage into the upper class society. Discussing the key-scenes of the film that reveal the...»

Synopsis abstract : «Introduction. The study of different scenes in the movie. Understanding Stella Dallas. Conclusion. Bibliography....»

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