Term papers and essays in Social Studies, literature, Social Sciences and Business Strategy

Gfk Group. Market research

Document abstract : «The GfK Group is the 4th market research organization worldwide. Its activities cover five business divisions Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare. The Group has approximately 130 companies located in more...»

Synopsis abstract : «Introduction of the company. Risk management within the company and the international department. External risks for the group . Public image and the risk of deterioration . Stakeholder relationships . Customers . Shareholders. Media . Commercial...»

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Psychological approaches to International Politics. The case of Cyprus

Document abstract : «Located at a strategic position in the eastern Mediterranean sea, Cyprus, in the course of its history has frequently switched hands in-between powers which maintained an interest in the region. The list of its successive rulers includes the...»

Synopsis abstract : «Introduction. Psychological causes of conflict. Suitable targets of externalisation. Misperceptions of intentions. Psycho-cultural interpretations. Social identity theory. Incompatible beliefs. Non psychological explanations of the conflict. Closing...»

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Media Ownership, Political Economy And Media Content

Document abstract : «Mass media has undoubtedly become the main medium used to distribute information among the population. The functioning of the mass media is complex and the influence it bares on shaping the audience's opinions and attitudes colossal, making its...»

Synopsis abstract : «Introduction. The mass media as a form of capitalist enterprise . The first filter . Ben H. Bagdikian's book 'the media monopoly'. Advertising . The need for sources of information . Attacking the media by the generation of a negative...»

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Class and inequality in Australia

Document abstract : «If Horne described Australian society by its "climate so professedly egalitarian" and its "Fair go, mate", McGregor points out that "it is impossible to live in Australia without coming to realize that the different social classes [] experience...»

Synopsis abstract : «Introduction. Identifying what constitute the inequalities in contemporary Australia . Natural inequality. Economic inequality. Social inequality. Why the inequalities persist and are even amplified. The liberal welfare state. A globalized society...»

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Relationships between the Giants in Retailing: how WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain

Document abstract : «The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analysing the main developments of these relationships and the different tools implemented to improve them,...»

Synopsis abstract : «Abstract. Introduction. Defining the relationship between a retailer and a supplier. The organisation and development of the buying function . The initiation and development stages . Trade marketing. Partnering. Category management . The...»

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Credibility is a critical resource at start up and represents an important element of the entrepreneur's personal contact network

Document abstract : «Traditionally, entrepreneurs have been considered as individuals with a strong, often charismatic, leadership as well as a high drive for individualism and independence. However, a business unit does not exist in isolation since it is, or will be,...»

Synopsis abstract : «Introduction. Basis for credibility. what makes people have confidence in you?. The first component: Trust. The second component: Competence. The 'symbolic' or 'social network'. The problem met while networking. The difficulty in establishing...»

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Strategy and planning process in the Small Business and the Small & Middle Enterprises (SME) Sector

Document abstract : «Business planning is perceived by both governments and business support infrastructure, such as the Business Links, to be an essential ingredient to the success of small businesses (Beaver, 2002, p88). Similarly, O'Gorman bases his idea on the fact...»

Synopsis abstract : «Introduction. The impacts of planning on the success of a strategy. Attitude of owner-managers towards Planning. The drawbacks of Planning. How entrepreneurs actually formulate their strategy. Conclusion. References....»

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Xu Beihong: pioneer of Chinese Realistic Painting?

Document abstract : «Xu Beihong (1895-1953) was a native of Yixing in Jiangsu Province. His father, from whom he learned painting in his childhood, was also a painter. At the age of 20, Xu went to Shanghai to sell his paintings. In 1918, at the invitation of Cai...»

Synopsis abstract : «introduction. Xu Beihong: A reform of Chinese painting towards more realism. The political and social context of the Republican period. The influence of Western art . The emergence of a new doctrine of radical modernisation. The revolutionary...»

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Eradication of poverty and sustainable development in developing countries: an oxymoron?

Document abstract : «Adopted in 2000 by "all the world's governments as a blueprint for building a better world in the 21st century" (Kofi Annan, 2005), the Millennium Development Goals are quantified targets for addressing poverty in its several dimensions (United...»

Synopsis abstract : «Introduction. Confronting and juxtaposing theoretical arguments . Development policies as presented by the WB or the IMF. The implications of the theory. Sustainable development . The imbalance between North and South...»

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What explains the disintegration of Yugoslavia?

Document abstract : «The Second Yugoslavia created in 1943, under the name of Democratic Federation of Yugoslavia, was a federal state consisting of six republics -Slovenia, Croatia, Bosnia-Herzegovina, Macedonia, Montenegro and Serbia- and two autonomous provinces -...»

Synopsis abstract : «Introduction. The second Yugoslavia: A mosaic of ethnic groups. Diversity of the traditions and cultures of the Yugoslav nations and the failure to constitute a Yugoslav culture. The unity of Yugoslavia . The death of Tito . Economic problems after...»

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Notion of the subject - Gayatri Chakravorty Spivak

Document abstract : «"A subject position is a hard place, we cannot read it ourselves; we are given over to others even as we make inevitable public attempts to read our subject position" (Gayatri Chakravorty Spivak). Discussion of the complexities of Spivak's notion...»

Synopsis abstract : «Introduction: The question 'who am I?'. What we can be and the society. The meaning of the position that the individuals have. Identity, attitude and rejection. Relying on the others to read ones position. Understanding our...»

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Mill's and Green's accounts of freedom

Document abstract : «"The only purpose for which power can be rightfully exercised over any member of a civilized community, against his will, is to prevent harm to others. His own good, either physical or moral, is not a sufficient warrant." (J.S. Mill) "It is the...»

Synopsis abstract : «Introduction. The idea of distinguishing between a negative and a positive sense . J.S. Mill's defense of the negative concept of liberty . The liberty of an individual . Distinguishing between the private sphere. The limitation of the power of the...»

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Why Globalization Works by Martin Wolf

Document abstract : «Martin Wolf, a British economist and prominent journalist at the Financial Times, is an ardent defender of globalization, i.e. of global economic integration through free trade. His book aims to demonstrate that globalization makes the world better...»

Synopsis abstract : «Introduction. History of globalization. The lack of economic integration in the United States. The decline of employment in manufacturing . Conclusion....»

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How to use rumours as a marketing tool?

Document abstract : «Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of...»

Synopsis abstract : «Introduction. Rumours as a new marketing tool. Using a rumor as a marketing tool?. Transmission and belief of positive rumours. Internet: a fantastic media to convey rumours. New types of marketing campaigns. A content analysis of positive rumours...»

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Is the environment an international security issue?

Document abstract : «The last half of the 20th Century has been exclusively dominated by the Cold war conflict. There was little space in the analysis of the scholars in International relations for other minor issues of "low politics", while the questions of the nuclear...»

Synopsis abstract : «Introduction. The origin of the word 'Environment'. Defining security. Environment as a threat to international security. Ecological problems . The impact the environment . Environmental refugees . Increasing the gap between developed countries and...»

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Theater and audience perception in a postmodern perspective

Document abstract : «« The genuinely postmodern work forces us to recognise that reality is something other than our formulations of it, and that those formulations are therefore constructs » (Jean-François Lyotard). Investigate and interrogate the urge in performance...»

Synopsis abstract : «Introduction. The work of The Wooster Group. Developing new forms of understanding and perceptions . Questioning the existence of objective truth and authentic reality. Deconstructing and fragmenting different texts considered as 'classics' . What...»

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Live technologies in theatrical performance in a post modern perspective

Document abstract : «How does the use of live technologies in theatrical performance comment on our own positioning in a post-industrial technologically based society? How does this in turn exemplify some of the concerns of the postmodernists? Postmodern cinema is...»

Synopsis abstract : «Introduction. The work of Robert Lepage and Laurie Anderson . The temporal element of video art . The use of sound in The Passing and Hotel Methuselah . The multidisciplinary quality of multi media performances. The characters in Hotel Methuselah...»

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The causes of resurgence of Islamism

Document abstract : «Since the terrorist attacks of 9/11 in 2001, Islamism is perceived as the major international threat of our time. The subject is broadly under studies, in universities as well as in the media, which often provide a biased vision of the phenomenon....»

Synopsis abstract : «Introduction. This secular circumstances . The failure of the post-colonial State . Tthe great majority of supporters of Islamist ideology . Conclusion. Bibliography....»

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Principles and Practices of Consumer's Protection within the European Union

Document abstract : «The European Union aims at protecting the health, safety and economic well-being of its citizens. It promotes their rights to information, helps them safeguard their interests and encourages them to set up consumer associations. Consumer policy is...»

Synopsis abstract : «Introduction. The principles of the consumer protection: An overview of EU legislation. Institutional background. Current priorities. Financial support of EU consumer policy. The consumer protection in practice: Selected examples of EU's...»

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The image of Ireland and the Irish in the classical and late antique Roman sources

Document abstract : «Classical Antiquity is a broad term for a long period of cultural history centred on the Mediterranean Sea, which begins roughly with the earliest recorded Greek poetry of Homer (7th century BC) and continues through the rise of Christianity and the...»

Synopsis abstract : «Introduction. The Romans and Ireland. Ireland: A wretched place to live . The Roman Latin name for the island of Ireland: Hibernia. The climate of Ireland. Ancient accounts of the Irish . The influence of a conception of remoteness as an indicator...»

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Critical Theory: theatre and post-structuralism

Document abstract : «Post-structuralism derives from philosophy , ' a discipline which has always tended to emphasise the difficulty of achieving secure knowledge about things' (Barry;1995:63) .Philosophical writing, although following the structure thesis, anti-thesis...»

Synopsis abstract : «Introduction. The title Blue Heart . The ingredient which makes all plays. The necessity of reducing the unique. From 'How do you do?' to 'Blue do you Blue'. A universally felt anxiety . Knowledge taken from language . Repetition in Heart's...»

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To what extent is Richard Branson, the English Tycoon, a very influential person in the British political life?

Document abstract : «Richard Branson is Britain's best-known entrepreneur. This self-made man started his first company at the age of 17 and succeeded in building an empire. Worth £3 billion and believed to be the ninth-richest man in the UK, the 56-year-old founder of...»

Synopsis abstract : «Introduction. How Richard Branson built his own empire and his image. Branson's success and failure vs. British institutions. How Richard Branson succeeded in the airline industry. The difficult relations between Richard Branson and the British...»

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Individual identity and global information. The global village (Mac Luhan)

Document abstract : «How is individual identity constructed in the environment of global information and media flows? How valid is Marshall Mac Luhan's global village concept in this environment? Nowadays, each of us is aware from the pattern of our everyday lives...»

Synopsis abstract : «Introduction. Media and information flows provided by ICTs . A huge digital environment which offers space for competing ideas . Marshall Mc Luhan's 'global village'. End of the 'given identity' fears and withdrawals: Individuals have to cope with...»

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The United States and international religious freedom

Document abstract : «In 1998, the International Religious Freedom Act (IRFA) created both the International Religious Freedom Office in the Department of State and the U.S. Commission on International Religious Freedom (USCIRF). Since this date, a report has been...»

Synopsis abstract : «Introduction. Examining the concept of religious freedom. The religious expression in the world's societies . A unilateralist policy . Conclusion. Bibliography....»

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Sample Resume for MBA Student with NGO and Marketing Background

Document abstract : «Sample Resume for MBA Student with NGO and Marketing Background. Contains: Education Professional Experience ...»

Synopsis abstract : «Education. Name of business school. Name of undergrad institition. Experience. Environmental consulting firm name. Environment NGO name. Personal. Native Language. Fluent in Language. Proficient in Language....»

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Cradle to Cradle Design

Document abstract : «In March 2005, the UN released its Millennium Ecosystem Assessment , the first comprehensive scientific audit of the state of the planet. Completed over four years by 2,000 experts, the survey demonstrates that economic activity has destroyed 60%...»

Synopsis abstract : «Why our current economic model is unsustainable. A strained planet. Consumers at risk. One reason: The unplanned industrial revolution. Why eco efficiency alone is not the solution. What eco efficiency is. Less bad is not good. How C2C draws on...»

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Globalization in Russia: The challenge of the transition to the world economy

Document abstract : «Fifteen years ago, the Soviet Union was a socialist authoritative country, tightly isolated from capitalist countries. Nowadays, its direct heir, Russia, is one of the most quickly growing markets of the world, strongly open on the global...»

Synopsis abstract : «From transition to crisis: the difficult adaptation to the global economy. The evolution of Russian economy in the 1990s. The 1998 financial crisis and the ambiguous role of the IMF: how globalisation failed in Russia. Globalisation's costs. The...»

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Nation-state and globalization

Document abstract : «This essay deals with one of the most controversial questions in today's social science debates: the relationship between the nation-state and globalisation. Globalisation, understood quite loosely here as a series of contemporary and unprecedented...»

Synopsis abstract : «Introduction. Economic Globalisation and the Role of the State. The role of the nation state under the modern form of economic globalisation . Globalisation: Not an irreversible structural evolution. Structuralist argument concerned with recent...»

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Report on the workforce monitoring and surveillance practices: a practical guidance for employers

Document abstract : «Employers have always been monitoring theirs employees in one way or another to assess the quantity and the quality of a worker's performance. Monitoring should be understood in a broad meaning: employers can decide to use hidden cameras, CCTV...»

Synopsis abstract : «Background. The legislative framework concerning employees monitoring: Your rights and your duties. All you have to know about the relevant legislation. The employment codes of practices. The legislative framework remains somehow unclear and can be...»

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Radio frequency identification implementation in the supermarket industry

Document abstract : «This paper discusses the implementation of Radio Frequency Identification (RFID) in the supermarket industry. RFID is based on the transmission of radio frequency waves by RFID tags to RFID readers. The RFID tags are attached to products or...»

Synopsis abstract : «Introduction. The impact of RFID on the value chain. The primary activities. The support activities. The impact of RFID on the supermarket industry. The costs of RFID implementation. Conclusion. References....»

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