Term papers and essays in Social Studies, literature, Social Sciences and Business Strategy

Marketing plan: fresh juice

Document abstract : «As a young health-oriented student I decided to launch the idea to bring health products to people instead of the other way around because these days everyone is concerned with being healthy and slim (clearly evidenced in the number of people...»

Synopsis abstract : «Description of the idea - fresh juice.. Mission Statement.. Purpose of the product.. Unique features.. Environmental analysis.. SWOT-analysis.. STEP-analysis.. STP-analysis.. Porter five forces.. Pricing profile.. Advertising and...»

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General Motors Company : an analysis

Document abstract : «It is hard to imagine that General Motors, one of the leading car companies, occupying 15% of the automobile market and that in 2003 alone earned $3.8 billion on record revenue of $185.5 billion, was founded in the small town of Flint, Michigan, by...»

Synopsis abstract : «History.. Environment.. General environment.. Stakeholders.. Business environment.. Institutional structure.. Ownership.. Governance.. Corporate Strategy.. Organisational profile.. Organisational structure.. Organisational systems.. Organisational...»

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Integrated marketing communications

Document abstract : «Concept under which a company integrates and coordinates its many communications channels to deliver a clear and consistent message about the organisation and its products. The challenge of the marketing communications is to communicate the right...»

Synopsis abstract : «Definition of marketing communication.. Integrated Marketing Communication (IMC): Definition, benefits, 4 E's and 4 C's of the IMC.. The IMC process model.. The IMC planning model.. The IMC mix model.. Case: Skoda.....»

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Sir William Beveridge - social insurance and allied services, 1942

Document abstract : «This text is the introduction of the Beveridge Report, called Social Insurance and Allied Services. This report was presented to the British Parliament in November 1942 and was published the on 1st of December 1942. He was commissioned by Arthur...»

Synopsis abstract : «Introduction.. Great Britain during the World War Two : A reformist state of mind.. A necessary break with the past.. A vogue for social innovation which leads to the Beveridge Report.. The Beveridge Report: A plan 'from the cradle to the grave'.. A...»

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The Clash Of Civilization Samuel Phillips Huntington

Document abstract : «Sixteen years ago Gorbatchev announced on television that he resigned as the President of the USSR, the Soviet flag was lowered over the Kremlin and on December 26th 1991, the Supreme Soviet Court recognized the extinction of the Soviet Union: the...»

Synopsis abstract : «Introduction.. The clash of civilizations.. A new phase for world politics: The prophesy of clash.. A new conflict scheme: The west threatened.. A controversial theory: The main critics.. A world made of civilization?. An apocalyptical point of...»

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EU decision-making

Document abstract : «France is administratively divided in "communes", the smallest territorial division of the country, usually corresponding to a city or a village. The number of communes in France, including overseas territories, is 36 782. This high number leads to...»

Synopsis abstract : «Introduction.. The notion of power and voting power.. The Shapley-Shubik power index.. Decisions at the Council of the CAB.. The advantages of Shapley-Shubik power distribution.. Conclusion.. References.....»

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Surasia's Ministry of Internal Affairs (Headquarters)

Document abstract : «This paper will analyse the Suraisia government Ministry of Internal Affairs attempt to introduce an innovative culture to the Ministry of internal affairs HQ (MIQ) through the creation of "SSS" and "3i" initiatives. This analysis will take into...»

Synopsis abstract : «Introduction.. Outline of change.. Drivers of change.. Nature of change.. Stakeholders involved.. Approach taken.. Consequences of change.. Theoretical analyses.. Lewin's planned approach.. Dawson's emergent approach.. Dunphy & Stace's changing...»

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Preparing the Great War: The Schlieffen Plan

Document abstract : «Between 1905 and 1914, due to the instability of Europe dominated by alliances, every country in Europe was preparing for the war and developing war plans and strategies, which had to suit their conceptions of the war. Germany, which was allied with...»

Synopsis abstract : «Introduction.. Signing of Entente Cordiale and Germany becoming the leading country in Europe.. The theoretical Schlieffen plan.. The risks taken by Schlieffen.. Germany and Belgium.. Conclusion.. Bibliography.....»

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Francotours: A human resources strategy

Document abstract : «Organizational Development is a term used to define the growing process of an organization. An organization's successful development and evolution depends on its ability to create the following: a vision (or identity) that clearly defines its...»

Synopsis abstract : «Introduction.. General overview of Francotours.. Organization chart of Francotours.. Analysis of the Francotours stragetic expansion and weaknesses.. Suggestions and conclusion.....»

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Can Japanese Sogo-soshas become common in Europe and USA with the system and its current situation?

Document abstract : «According to Reuters, a Japanese company has come up with a new way to track down grandmas, grandpas and anyone else who forgets where he or she is supposed to be. The company will use a satellite-based global positioning system and cellular...»

Synopsis abstract : «Introduction.. The Japanese system.. What are a Sogo-sosha and a Keiretsu?. Japanese relationship: The Main Banks.. What are the negative and positive aspects of the 'First Trade Nation'?. Japanese history, Ere Meiji, krach.. History of...»

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When the Japanese moved into Southeast Asia in 1941, local reactions to the occupying forces differed greatly. Evaluate the motivations that fueled these varying responses, taking into consideration particular local situations and periods of the war

Document abstract : «Raising the question of the reactions to the Japanese takeover in Southeast Asia is very delicate and original for many reasons. Firstly, Southeast Asia is a broad region and it is most likely that the reactions of locals will differ greatly from...»

Synopsis abstract : «Introduction.. The pre invasion context: A determinant to understand the reactions of locals to the Japanese invasion.. An unwelcomed colonization.. The Philippines and Thailand: Exceptions in different ways.. The loss of their initial support and...»

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What is meant by the French party system, and what has produced its changing form in the period since 1958?

Document abstract : «The French party system emerged in the form of parliamentary factions in the Third Republic. Soon enough, these factions were no longer only evident at the parliamentary level, but were organising the nation. From 1958, there is a considerable...»

Synopsis abstract : «Introduction.. The term ?French party system'.. The political parties of the Third Republic.. The Fourth Republic.. The Fifth Republic.. The revised constitution of the Fifth Republic.. The institutions as settled by the constitution.. The...»

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"Corporate virtue" strategies are more likely to cause "good governance" than stricter "compliance and control" regimes

Document abstract : «What is "good corporate governance"? And how an enterprise can achieve to have it? A number of writers and researchers gave their contribution to this subject. Nevertheless, some disagreements and conflicting points of view appeared among them....»

Synopsis abstract : «Introduction.. Corporate virtue strategies do cause 'good governance'.. Limitations.. Conclusion.. Bibliography.....»

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How Convincing Are Neorealism & Neoliberal Institutionalism To Understand Environmental Cooperation?

Document abstract : «International cooperation is a radically different prospect with regard to positivist theories of international relations. According to each approach, states live in a specific international system, are motivated by diverse factors and possess...»

Synopsis abstract : «Abstract.. Introduction.. Necessity of environmental cooperation.. Samuelson's definition of 'public goods'.. When a global public good starts to be damaged or polluted.. The cross-border nature of the majority of environmental issues.. Realistic...»

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Is there a "Bolivarian" alternative to free market integration?

Document abstract : «Since 1998, voters have elected Hugo Chavez to the presidency three times with increasing margin each time and on August 15, 2004, voters returned to polls to decide whether to remove him from office or not. 59% of voters confirmed the President's...»

Synopsis abstract : «Introduction.. Washington Consensus or structural adjustment.. Trade liberalization.. Privatization.. Financial reforms.. labour reforms.. Rejecting the United States economic hegemony through the Bolivarian Revolution led in Venezuela.. Rejecting...»

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Elites in the United States

Document abstract : «One of the arguments that have been laid down to explain the defeat of John F. Kerry on the US-Presidential elections in 2004 was his elitist side. Being a White Anglo-Saxon from the North-East, Kerry really corresponded to the image of a politician...»

Synopsis abstract : «Introduction.. The very notion of a 'power elite'.. The first author that first pointed out the existence of clear and distinct power elite.. The defining factor of the power elite of the 1950s.. The erosion of public authority.. The opacity and...»

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To what extent has Europe benefited from a "peace dividend" through the European Union and its budget?

Document abstract : «The notion of "peace dividend" was forged in the 1980s to convey an idea that had already been analysed before: the link between security/peace, and economic growth. Without going into further details, one may wonder if this economic theory can be...»

Synopsis abstract : «Introduction.. Analyzing the concept of 'peace dividend'.. The European construction.. The existence of a peace dividend stricto sensu, in the aftermath of World War II.. The EEC budget.. A significant part of structural...»

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Is social capital a useful tool for explaining the politics of public health in the twentieth century city?

Document abstract : «The development of "politics of public health" is historically dated. As Foucault noted, it appeared with the broader emergence of the idea of "population" which provides, in the modern era, the conceptual framework of health policies. The existence...»

Synopsis abstract : «Introduction.. What is social capital?. The interest of bonding social capital.. Critiques of social capital.. Conclusion.. Bibliography.....»

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Introduction to research & development decision analysis

Document abstract : «A firm optimizes its market value when it successfully implements strategies that generate positive discounted cash flows applied against initial investments with net present value (NPV) greater than zero. One purely economic analysis, which serves...»

Synopsis abstract : «Introduction.. Project valuation framework under uncertainty.. Literature.. Case studies.. Conclusion.. References.....»

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Second Life

Document abstract : «Last time, we listened to a presentation on YouTube and the various problems raised by this website. Today, the subject is as topical as YouTube and we stay on the Web, because we are going to talk about another website called Second Life.Created in...»

Synopsis abstract : «Introduction.. what is Second Life? . Using Second Life.. Features.. Conclusion.. Bibliography.....»

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Institutional Failures of the Global Environmental Governance

Document abstract : «Despite a great awareness of environmental questions from developed and developing countries, there is a degradation of environmental issues and an appearance of new environmental problems. This aggravation of environmental matters is due to the...»

Synopsis abstract : «Abstract.. Introduction.. Necessity of global environmental governance.. The environment: A global common.. Rapid environmental awareness: Stockholm to Rio.. Environmental governance within the United Nations.. The UNEP: A mission beyond its...»

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Energy policy

Document abstract : «While Malthus was already painting a negative picture of the worldwide situation in 1798, he was also drawing up his famous prediction that population would outrun food supply, leading to a decrease in food per person. Indeed, there is a mathematic...»

Synopsis abstract : «Introduction.. Implementing birth control within developing countries.. The energy issue: The developing countries' burden.. The worldwide stake: The demographic pressure on energy prospects.. Mathematically sound: The energy consumption per...»

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What do you consider to be the major differences between Adam Smith's and David Ricardo's theories of international trade?

Document abstract : «The basic concept underlying all international transactions is that foreign markets are extensions of domestic markets, in the sense that goods and services produced domestically, and whose quality is reflected in the strengths of the supply and...»

Synopsis abstract : «Introduction.. This principle as an advance on that of absolute advantage.. Major input of Ricardo.. Ricardo's theory.. Comparative costs.. Mercantilism.. Conclusion.. Bibliography.....»

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Critically assess available explanations of the rise of the National Front, and assess and explain its impact on French politics

Document abstract : «The National Front was founded in 1972 by Jean-Marie Le Pen and since the 1980s has managed to enter French political life. The European elections of 1984 saw the National Front gain 11% of votes, and in the parliamentary elections of 1986 and...»

Synopsis abstract : «Introduction.. Assessing the available explanations of the rise of the National Front.. The purely political factors.. Social and economic factors.. The cultural context in which this rise is taking place.. Looking at the local, national, and...»

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Community festivals and events - Their role in raising awareness, generating pride and fostering a sense of belonging within socially isolated areas

Document abstract : «Phillip Kotler's traditional definition of a product (1997) includes anything that can be offered to a market that might satisfy a demand. This large definition embraces goods, services, retail stores, persons, ideas and also places. Place marketing...»

Synopsis abstract : «Introduction.. The development of community events.. The role of community events in enhancing civic pride.. Community festivals foster a sense of belonging.. The effectiveness of community festivals in raising awareness.. Sustaining the impacts of...»

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Why does Peter Berger say that "the secret of winning is insincerity?"

Document abstract : «An oversimplified opposition in sociology is the contraction between two schools of thought. First, there are those who believe that society is a 'gigantic Alcatraz' that dictates every action of individual actors. Secondly, it can be said that...»

Synopsis abstract : «Introduction.. The thesis of P. Berger.. Challenging the deceptive statement 'I must' or 'I have no choice'.. Evaluating P. Berger's thesis.. P. Berger's methodological approach and the implications of his thesis.. Con...»

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Propaganda is necessary for the functioning and survival of human society. Discuss

Document abstract : «"Propaganda, by whatever name we may call it, has become a very general phenomenon in the modern world. Differences in political regimes matter little; differences in social levels are more important; and most important is national...»

Synopsis abstract : «Introduction.. Forms in relationship to an acknowledgment of its sources.. Black propaganda.. Grey propaganda.. White propaganda.. The use of propaganda.. Increase in the need for propaganda.. Mass propaganda techniques as aspects of the social...»

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How can the game theory affect the way of negotiating?

Document abstract : «The theory of the games is a very huge theory. In fact, this theory is enclosing very different sectors as economics, rationality and mathematics with probabilities. Let's explain a little bit what this theory is, which are the main authors and what...»

Synopsis abstract : «Introduction.. The game theory.. The possible use of these theories in negotiation.. Conclusion.. Bibliography.....»

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Alterglobalisation: "Another world is possible?"

Document abstract : «In the mid-eighties there were huge criticisms caused by the liberal policy carried out both by Ronald Reagan and Margaret Thatcher. There were, especially in the United Kingdom, a lot of strikes and manifestations against the neo-liberalism....»

Synopsis abstract : «Introduction.. The roots and ideas of alter globalisation.. Who are they?. What they want?. Organization and actions.. Seattle, Davos and Genoa: The first actions of the alternative movement.. The creation of its own meeting: The World Social...»

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The historical specificity and contemporary relevance of the concept of race

Document abstract : «According to Rousseau, there are 'two sorts of inequality': one is 'natural or physical'; the other is between social groups. In order to understand an historical specificity of the concept of race, we will study how the second type of inequality...»

Synopsis abstract : «Introduction.. The pre-enlightenment period.. The beginning of the nineteenth century.. The definition of race in post-enlightenment society.. The process of building nationhood.. Supporting political democracy and individual rights.. Reconciling...»

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