Starting a travel agency
Summary :
Table of Contents
- Executive summary
- Market summary
- Target markets
- Market demographics
- Market needs
- Market trends
- Keys to success
- Critical issues
- Macro environment
Abstract
According to the Department of Commerce, The Indian travel and Tourism Industry is the nation's 11th largest retail industry and will be number five by the year 2014. Revenues from travel have increased approximately 100% in the last decade with Indian travel agencies producing over $41.8 billion in revenues each year. Natural beauty and adventurous travel, two segment of the travel and tourism industry, are growing at least 13.5% per year. Thirty-one million adults have engaged in hard adventure activities like whitewater rafting and mountain biking. An additional 15 million engaged in both a hard- and soft-adventure activity. Activities most commonly participated in during adventure vacations: camping (85%), hiking (74%), skiing (51%), snorkeling or scuba diving (30%), sailing (26%), kayaking or whitewater rafting (24%), and biking trips (24%).
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