Strategic marketing in today's Indian markets
Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»
The customer is the king: Relationship marketing
Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview . Key trends in retail industry . CRM and the retail industry. CRM in retail â Loyalty programs . Different levels of relationship. Tools to develop strong customer...»
Global marketing strategies for iron and steel industry
Synopsis abstract : «Marketing mix of global marketing. People . Planning . Product (or service) . Positioning . Pricing . Place . Promotion . Developing marketing strategies. Production process. Developing an international marketing strategy. Developing an...»
Efficiency of tele-marketing activities and its viability
Synopsis abstract : «Introduction. The nationalized banks. MNC's banks in India. Marketing of banking products. Industry profile of ABN AMRO. The three global strategic business units. Consumer & commercial clients . Private clients & asset management...»
Experimental marketing: Building customer associations
Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»
Marketing and branding strategies of consumer durable companies in India
Synopsis abstract : «Introduction. Emergence of consumer durable industry. The major industries. Trends affecting the consumer durable industry. Philips India and Videocon International Ltd. The market share . Business portfolio. Product analysis â...»
A study on export performance, challenges and prospects of IT industry in India
Synopsis abstract : «Introduction. Analyzing the performances of IT industry . Challenges of the IT industry. The prospects of the Indian IT industry. Measures for the steady growth of the Indian IT industry. The current industry position of IT industry. Overview of...»
Enterprises direct from other countries and the Indian economy
Synopsis abstract : «Foreign control. Globalization: restructuring the economy . Pre-globalization period. Seeds of globalization. The big leap. Studies on the structure and control in the corporate sector . List of top internationally controlled companies operating in...»
A study on the Indian railways
Synopsis abstract : «Introduction. Meaning and definition of marketing management. Understanding the customer and customer satisfaction. Meaning of railway. Communication revolution. The first railways station in the world. History of railways in India. Development of...»
Marketing strategies of IBM Global Service India
Synopsis abstract : «Introduction. Pre and post liberalization story. IBM's Global business services. IBM India's milestones . Objective of the study. Research methodology. Research design. Nature of data. Sampling technique. Justification for the topic. Literature...»
Our guarantee :
