Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « Limitations and recommendation; Conclusion; Bibliography. Strategic marketing in today s Indian markets EXECUTIVE SUMMARY This study has been undertaken to study ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

The customer is the king: Relationship marketing

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   55 pages
Document abstract : « Relationship marketing is a philosophy of doing business, a strategic orientation that than acquiring new customers, the marketers of today offers prime ...»

Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview . Key trends in retail industry . CRM and the retail industry. CRM in retail – Loyalty programs . Different levels of relationship. Tools to develop strong customer...»

Global marketing strategies for iron and steel industry

Business & market   |   Marketing   |   Term papers   |   06/18/2009   |   .doc   |   20 pages
Document abstract : « Strategic alliances have advantages and disadvantages, and Tesco needs to define its marketing objectives and very selective well in advance today in deciding ...»

Synopsis abstract : «Marketing mix of global marketing. People . Planning . Product (or service) . Positioning . Pricing . Place . Promotion . Developing marketing strategies. Production process. Developing an international marketing strategy. Developing an...»

Efficiency of tele-marketing activities and its viability

Business & market   |   Marketing   |   Term papers   |   05/20/2009   |   .doc   |   24 pages
Document abstract : « the right audience with an appropriate marketing mix. Today ABN AMRO Bank has a powerful presence in Services Financial Markets Trust Strategic advisory Mergers ...»

Synopsis abstract : «Introduction. The nationalized banks. MNC's banks in India. Marketing of banking products. Industry profile of ABN AMRO. The three global strategic business units. Consumer & commercial clients . Private clients & asset management...»

Experimental marketing: Building customer associations

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   60 pages
Document abstract : « of marketing; Marketing strategy; Strategic marketing models; Expenses of The function of branding today is to BACKGROUND Experiential Marketing Concept In Detail ...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

Marketing and branding strategies of consumer durable companies in India

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   37 pages
Document abstract : « edge, enabling them to conquer tomorrow s marketplace today. Amtrex Hitachi It has strategic alliance with Hitachi Ltd It is majority into the marketing of high ...»

Synopsis abstract : «Introduction. Emergence of consumer durable industry. The major industries. Trends affecting the consumer durable industry. Philips India and Videocon International Ltd. The market share . Business portfolio. Product analysis –...»

A study on export performance, challenges and prospects of IT industry in India

Economics & finance   |   Economics   |   Research papers   |   05/27/2009   |   .doc   |   32 pages
Document abstract : « Today, with a presence in 34 countries across 6 continents, & a comprehensive range of We have strategic technology and marketing alliances with ...»

Synopsis abstract : «Introduction. Analyzing the performances of IT industry . Challenges of the IT industry. The prospects of the Indian IT industry. Measures for the steady growth of the Indian IT industry. The current industry position of IT industry. Overview of...»

Enterprises direct from other countries and the Indian economy

Business & market   |   Business strategy   |   Term papers   |   05/09/2009   |   .doc   |   25 pages
Document abstract : « Sanchar Nigam Limited (VSNL); petroleum marketing company IBP BALCO restructuring, MFIL s strategic sale and Today, Indian industry is going through its own ...»

Synopsis abstract : «Foreign control. Globalization: restructuring the economy . Pre-globalization period. Seeds of globalization. The big leap. Studies on the structure and control in the corporate sector . List of top internationally controlled companies operating in...»

A study on the Indian railways

Arts & media   |   Business strategy   |   Research papers   |   05/27/2009   |   .doc   |   31 pages
Document abstract : « area not normally classified as the function of Marketing . projects were often inspired by strategic as well more than twice as large as today's network but ...»

Synopsis abstract : «Introduction. Meaning and definition of marketing management. Understanding the customer and customer satisfaction. Meaning of railway. Communication revolution. The first railways station in the world. History of railways in India. Development of...»

Marketing strategies of IBM Global Service India

Business & market   |   Marketing   |   Theses   |   04/16/2009   |   .doc   |   54 pages
Document abstract : « in India Three stage strategy IBM's marketing strategy in "I am here today to say and delivery capabilities in the areas of strategic outsourcing, application ...»

Synopsis abstract : «Introduction. Pre and post liberalization story. IBM's Global business services. IBM India's milestones . Objective of the study. Research methodology. Research design. Nature of data. Sampling technique. Justification for the topic. Literature...»

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