Strategic analysis of Microsoft France

Today, the market share for Windows is 93% of the number of positions in the world, against 4% for Mac OS or Linux 1%. The Microsoft group, which sells the Windows operating system is the group known in the global market for computer software. Thus we will examine the strategy of this global leader, particularly its French subsidiary.

The business environment has changed considerably in recent years, and adaptability to new conditions has become a key success factor. The emergence of new technologies, the need for increasingly complex consumers and the development of human resources management involves a strategic reorganization of a part of businesses.

As can be seen in the minutes of the Executive Committee of Microsoft, it should at some point refocus its strategy in response to the changing environment. To maximize the "total quality" of the company, Microsoft gives a divisional infrastructure to a matrix structure, thereby adopting transversal activities. It is also launching the project "take off" in order to increase the effectiveness of work teams, and practice management by this project, led by the "Product Managers".

This allows a greater fusion of ideas and greater organizational flexibility. In the new economy, communication and information systems have a very important place.

The management of Microsoft is aware, of its own technologies such as intranet, mail server, Internet access, wireless network etc. These tools have changed the internal environment of businesses, although new ways of using them can create added value for a company.

Tags: the market share for Windows, global market for computer software, Strategic analysis of Microsoft France

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