Strategy development: Setting marketing objectives and developing marketing strategies
Synopsis abstract : «Introduction to market strategy development. Objectives. The strategic market planning process. The elements of corporate objectives. The elements of performance objectives. The elements of marketing objectives. The share matrix of Bostom Consulting...»
Global marketing strategies for iron and steel industry
Synopsis abstract : «Marketing mix of global marketing. People . Planning . Product (or service) . Positioning . Pricing . Place . Promotion . Developing marketing strategies. Production process. Developing an international marketing strategy. Developing an...»
Internet & direct marketing
Synopsis abstract : «Executive summary.. Principles of direct and database marketing: The new way of doing marketing.. Principles of direct marketing.. The database marketing.. Focusing on Internet marketing.. Benefits of direct marketing.. Limits of direct...»
Formal report on the marketing operations of UK's Royal Mail Ltd 2008
Synopsis abstract : «Introduction.. Purpose of the report.. Limitation of the report.. Scope of the report. The Royal Mail Ltd.. The current situation.. Basis for operations.. Management structure.. Operations code.. Analysis of internal marketing...»
Marketing techniques in the energy Industry
Synopsis abstract : «Abstract.. Introduction.. Purpose of the report.. Limitations.. Scope of the report.. Critical analysis of energy industry marketing.. Implications of the micro environment.. Implications of the macro environment.. The Shell Oil...»
The notion that strategy is independent of the details of running an organization: The great fallacy of conventional management
Synopsis abstract : «Introduction.. What is strategy?. Components of a good strategy.. What is strategic management?. The strategy making process : Conventional management approach.. Levels of strategy in an organisation.. Strategic decision-making.. Characteristics of...»
Marketing strategies of IBM Global Service India
Synopsis abstract : «Introduction. Pre and post liberalization story. IBM's Global business services. IBM India's milestones . Objective of the study. Research methodology. Research design. Nature of data. Sampling technique. Justification for the topic. Literature...»
Study of rural marketing in the present scenario in India
Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»
Strategic marketing in today's Indian markets
Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»
Performance appraisal system in organizations
Synopsis abstract : «Introduction. Performance appraisal. Concept of performance appraisal. Objectives of performance appraisal. Parameters of performance appraisal. Evaluation process of performance appraisal. Methods of performance appraisal. Traditional...»
Our guarantee :
