Marketing to women
Synopsis abstract : «Introduction.. Women and shopping: A complicated love story.. Shopping as a duty.. Shopping as a pleasure and an entertainment.. The growing importance of women in the strategies of firms.. Portrait of the shopping woman today.. Women and...»
Feasibility study of a new cosmetic product launch on the American market
Synopsis abstract : «Overview.. Voyage des Thes and us.. Mission statement.. Executive summary.. America and tea.. Situation analysis.. Company description.. Products of Voyage des Thes.. Market analysis.. Key success factors.. Marketing strategy.. Overall sales and...»
The Case of Dasani
Synopsis abstract : «Introduction.. Description of the current brand situation.. The market of the water.. Brand history.. Brand equity management system.. The 4P of Kotler.. Porter matrix.. SWOT analyze.. Our proposal: The new marketing strategy.. The customer based...»
A detailed look at brand management
Synopsis abstract : «Executive summary. Introduction to brands. History of brands. What is branding?. Why is it important to develop a brand for a product or service?. Differentiation . Conveys value. Builds brand loyalty . Builds pride . Brand extensions. Advantages of...»
The democratization of luxury
Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»
Employee motivation
Synopsis abstract : «Introduction.. Theories of motivation.. Worker considered as machine.. Emergence of psychology in the economy.. Issues of remuneration and its supplements.. Changes in legal context in terms of salary.. Direct salary and its peripherals.. Balance of...»
The A to Z of retail trade: Retail management
Synopsis abstract : «Introduction. Beginning of retail trade. Early trade. Early market. First shops. Origins of retail chains. From family business to retail structure. History of self-service stores. Origin of distance retailing. Types of retail outlet. Clothing and...»
The ethics in advertising
Synopsis abstract : «Introduction. Issues central to an unethical discussion. Forms of untruthful advertising. Benefits of advertising . Harms of advertising . Ethical principles relevant to advertising . Truthfulness in advertising . The dignity of the human person...»
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