Strategy and planning process in the Small Business and the Small & Middle Enterprises (SME) Sector
Summary :
Table of Contents
- Introduction
- The impacts of planning on the success of a strategy
- Attitude of owner-managers towards Planning
- The drawbacks of Planning
- How entrepreneurs actually formulate their strategy
- Conclusion
- References
Abstract
This paper evaluates the statement of O'Gorman about the impact of planning on a successful strategy for small and medium-sized firms. Firstly, the notion of planning for smes in formulating their strategy will be analysed. In a second part, the paper will present the reasons why in reality owner managers of small businesses do not engage as formally as managers of large corporations in the planning process. Finally, the paper will evaluate the considerations presented to clarify the initial hypothesis.
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