Strategy of the Renault group
Producing cars since late 1897, the Renault group was officially established on 25 February 1899 by Renault brothers, namely Luis Renault, Marcel Renault and Fernand Renault. The company is known for fast racing, where its cars are frequently victorious. Renault played a key role in the First World War, as it manufactured trucks, stretchers, ambulances, shells, and even the famous FT17 tanks; the company has contributed significantly to the final victory.
Since 1988, Renault has invested its expertise and capacity for innovation in concept cars. To significantly reduce fuel consumption and CO2 emissions, Renault has developed a new generation of turbocharged internal combustion engines, and new automatic transmission, and entered the all-electric segment. Renault has adopted a road safety policy that addresses prevention, correction, protection and awareness.
However, during the economic crisis, competition due to technological advances has affected the company. Renault must undergo industrial restructuring and technical (Renault sharply redesigned its range of vehicles), social (very substantial reduction of staff) and legal assistance.
Indeed, the authority became in 1990 a limited company. Renault had proposed a merger with Volvo, but the project was dropped in 1993. In 1994 the capital was opened up. The turning point came in July 1996 when the company was privatized.
In 1999, Renault acquired stake in Nissan. Renault continues to innovate and renew itself with Megane, Laguna etc. In addition, Renault has had success in Formula 1 that has strengthened its reputation. Renault, now the leader of the French automobile market has become a major car manufacturer in the world.
The automotive market is often analyzed in segments that indicate the position of each model on the market. Segment A consists of minis urban that is the case with the Twingo, which ranks first in France with 30% segment share in Europe and the third position with 10% market share.
Segment B is the urban versatile as the Clio and Modus. The Clio is an important asset for Renault in this segment. The sale of Modus increased by 22.6% in 2008 compared to 2007.
Tags: Renault, history of Renault, segments in the automotive market, Renault Group strategy
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