Study of consumer behavior in selecting mobile phones

Business & market   |   Marketing   |   Research papers   |   04/29/2009   |   .doc   |   24 pages
Document abstract : « Questionnaire; Bibliography. Study of consumer behavior in selecting mobile phones CONTENT Objectives of the research Business Context Story of Nokia- the market ...»

Synopsis abstract : «Objectives of the research. An overview of the business context. Story of Nokia- the market leader. Research design. Consumer satisfaction analysis. Reseach methodology. Analysis. Conclu...»

Study of rural marketing in the present scenario in India

Business & market   |   Marketing   |   Market study   |   05/08/2009   |   .doc   |   53 pages
Document abstract : « the countryside thus exposing a rural consumer to a the opinion leaders , influencing the purchasing behavior of the This study set out to assess the current ...»

Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»

Customer perception towards Indian and Chinese goods

Business & market   |   Marketing   |   Term papers   |   04/14/2009   |   .doc   |   14 pages
Document abstract : « as age, qualification and SEC grid; Behavior of visiting this is not done carefully the study may not After seeing the large consumer market in India foreign ...»

Synopsis abstract : «Introduction. Chinese aggression as a result of liberalization and the economic reforms. Advantage for India. Disadvantage for India. India's economic ties with China. Exim policy of India. Foreign Trade Policy. Changing international trade...»

The importance of plastic money in today's scenario

Economics & finance   |   Finance   |   Theses   |   05/10/2009   |   .doc   |   69 pages
Document abstract : « is an attempt to understand the consumer behavior towards credit The sample size in this study includes 60 changing hands between the consumer, merchants and ...»

Synopsis abstract : «Introduction. Age of plastic money. Investment avenues. The origin of credit cards. History of credit cards. The functions of credit cards. Salient features of credit cards. Advantages and disadvantages of credit cards. Major types of credit...»

Identifying a customer: Bharti Broadband Networks Limited

Business & market   |   Marketing   |   Indian project   |   05/27/2009   |   .doc   |   38 pages
Document abstract : « Study the sales potential of the new market plans sales credit allocation, customer behavior modeling and address of a target consumer. Market Segmentation ...»

Synopsis abstract : «Introduction. All about broadband. Company profile. About Bharti. Focus. Why is Bharti a specialist. Product information: Broadband interactive terminal. Features . Research methodology. Primary data. Secondary data. Internet Page accelerator (IPA)...»

Conceptual framework of CRM in hotels

Business & market   |   Management   |   Term papers   |   04/08/2009   |   .doc   |   19 pages
Document abstract : « target markets Analysis of response behavior Developing loyalty means that the producer and consumer interact at the point Eg: A small case study will serve to ...»

Synopsis abstract : «Abstract. Origin of customer related management (CRM). A framework on the customer relationship management. Status of customer relationship management in India. The five strategies for practicing relationship marketing. Organising Customer...»

Advertising and its modern aids

Business & market   |   Marketing   |   Term papers   |   05/09/2009   |   .doc   |   20 pages
Document abstract : « of a advertising agency is engaged in the study of the Studies are done to find the best consumer color or of the vehicle and to watch the behavior of inner ...»

Synopsis abstract : «Introduction. What is advertising?. Scope of advertising . Types of on-line advertising. Web adverting . Classified advertisement. Banner advertising . E-mail advertising . E- marketing. What is e ? marketing? . The internet as an advertising...»

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