Reebok International Ltd
Synopsis abstract : «Introduction.. Financial ratio analysis.. Liquidity ratios.. Profitability ratios.. Activity and leverage ratios.. Corporate goverance and its issues.. Corporate organization.. Rockport company.. Ralph Lauren Footwear.. Greg Norman...»
Should the company treat the world as one marketplace, approached with standardized brand marketing, or make local brand adaptations?
Synopsis abstract : «Introduction. Brand theory. Definition. The core concept. The brand execution. International branding: environment factors. Socio-cultural barrier. Legal barrier. Economic barrier. Brand planning [e] strategies. Brand standardization. Adaptation of...»
Sensory marketing
Synopsis abstract : «Introduction.. Sensory marketing.. Historical overview of the brand.. The future of branding.. Sensorial Marketing ingredients.. Vision.. Sound.. Smell.. Touch.. Taste.. Sensorial marketing in fashion industry.. Branding in five-dimensional...»
A detailed look at brand management
Synopsis abstract : «Executive summary. Introduction to brands. History of brands. What is branding?. Why is it important to develop a brand for a product or service?. Differentiation. Conveys value. Builds brand loyalty. Builds pride. Brand extensions. Advantages of...»
The political influence on organization decision making towards corporate social responsability: a socio economic approach
Synopsis abstract : «Research design. Objects of research. Acknowledgement. The political field around csr. Introduction. The impact of globalization. Different actors: ngos and governments. The working of the field. The dependency of organizations. Introduction. The...»
The evolution of ethics in management.
Synopsis abstract : «Defining ethics.. The evolution of the corporate cocial contract.. The Evolution of ethics in management.. The call for responsible leadership.. Making ethical codes work.. Conclusion.....»
Innovations in the restaurant business
Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. An overview of service marketing. Concept. Positioning and differentiation. Summary. Branding of restaurants. Issues of branding services. A comprehensive study. Brand research and...»
Advertising atmosphere
Synopsis abstract : «Introduction.. The different types of advertising.. Subliminal message.. The Hidden Persuaders by Vince Packard.. The practice of product placement.. The history of product integration.. The concept of guerrilla marketing.. Jay Conrad Levinson -...»
The democratization of luxury
Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»
Operating methods in global business
Synopsis abstract : «Introduction.. Export.. Exporting services.. Why export?. Risks of exporting.. Export requirements.. Import.. Why import?. Risks of importing.. Importing requirements.. Licensing.. Why license?. Principal issues in negotiating licensing...»
Similar documents
Our guarantee :