Study of Renault's strategy

Type :

Presentation

Pages :

9 pages

Format :

.doc

Published date :

01/15/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction.
Fighting obstacles and gaining successes.
1. Presentation of the world car industry.
2. Pre-1996 Renault: Too little, too lonely, too French.
3. Successful developments.
How Renault became international: Sstrategy and methods.
1. Modernisation.
2. Strengthening.
3. Renault Nissan alliance: How both won?
Sources.

Abstract

renault is a famous car-constructor. It was created in 1899 by the brothers renault and was considered one of France's flourishing industry throughout the XXth century. But now the firm has adapted itself to a new global and more complex environment. This adapting process was no simple "deal": the firm had first to change its status: turn a public "institution" into a private competitive company.
In order to introduce renault, one can go through its main figures. In 2004 renault's sales turnover was 40 715 million €. This result is to divide between two main activities: car construction on the one hand (38 645 million €) and sales financing on the other hand (2 070 million €). In terms of geographical repartition of renault's sales turnover in 2001 39.2% was located in France and 60.8% abroad. In 2004 that same value had changed: 34.7% came from France and 65.3% abroad. This simple ratio is a hint that renault's activity is quickly evolving towards a more and more global activity. In 2004 the renault Group, which means renault constructor, Dacia and Samsung, has produced 2,471,654 units. During the same period the group has sold 2 489 401 units. renault assumes industrial and commercial activity that is 350 industrial and commercial sites in 40 countries. The automobile section concerns conception, development and sales activity. The sales financing section includes financing and commercial accompaniment through RCI banks which represents about 60 societies and above 5% of the global sales turnover.