Study of tourism phenomenon in Paris, France

Type :

Presentation

Pages :

7 pages

Format :

.doc

Published date :

02/10/2008

Category :

History & geography

Sub category :

Geography

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Summary :

Introduction
Objectives and mission statement
Customer targets
Competitor targets
Product/service features
Core strategy
Marketing mix: Communications and promotion
Price

Abstract

What makes paris the number one tourist destination in the world lies in the myriad cultural and historical landmarks that have not only shaped modern society, but continue to challenge and inspire those who will only be considered visitors. The most famous attributes of paris are iconic and unequivocally recognizable. Almost every film that features paris will highlight the "Notre Dame" and the "Tour Eiffel", two monuments that have been instrumental in preserving its history. From a cultural perspective, the Latin Quarter as well as the Champs Elysées have and still continue to make significant contributions to the art and fashion worlds. These famed attractions are in addition to the world's most famous museums, like the Louvre, Musee d'Orsay, and Centre Pompidou, which house arguably the most valuable works of art currently in existence. Aside from these attributes, paris also remains a global financial center, home to the fifth largest municipal economy. La Defense remains the center of the city's financial district and houses over 1500 businesses, 14 of which constitute the top 20 in france, and 15 of which constitute the top 50 internationally.