- The appearance of a new consumption type in China
- Colette, or the success of a concept store
By sticking to the original concept and in tandem with the new emerging Chinese market - How to recreate Colette’s lifestyle store in Shanghai is a question that needs to be analyzed.
First step is to start with the company analysis in order to underline its strengths and weaknesses and prepare to overcome problems that may emerge. Also at the same time, it is important to identify our competitive advantages.
In order to define the opportunities and threats for our project, we will study the market of fashion and design in China, particularly in Shanghai. We will also pay attention to the various factors affecting our concept and this will include regulations, laws, competitors, etc. This analysis will allow us to define the key factors to success.
Finally, we will combine the competitive advantages and the key factors of success of the market in order to create a plan of action that will describe the strategy and the marketing mix.
[...] Colette has become famous in two ways. Firstly, by the variety in fashion, media, beauty and gastronomy. Secondly, by its One Off collections and the feeling of exclusivity of each of its pieces (Limited production). This limited edition adds to the constant change in the collections, products, menus, weekly displays, that evolve, trying to present the most cutting- edge products in the store. Based on this philosophy, a large range of products are introduced to attract different clients. Beautiful, exclusive and popular items attracts people from across the world. [...]
[...] Launch of the Colette concept store in Shanghai By sticking to the original concept and in tandem with the new emerging Chinese market - How to recreate Colette’s lifestyle store in Shanghai is a question that needs to be analyzed. Report structure First step is to start with the company analysis in order to underline its strengths and weaknesses and prepare to overcome problems that may emerge. Also at the same time, it is important to identify our competitive advantages. [...]
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