Knowledge management in organization: Case Allshade

Since the corporate environment has undergone a major transformation, business organizations have intensified their search for strategies that will give them a sustainable competitive advantage. Such strategies generally require that the organization continuously differentiates its products and services, that is, firms must constantly be innovative. This continuous innovation requires a well-planned system of knowledge management that enables an organization to excel in market creation as well as technological and administrative knowledge.

One of the new trends in Knowledge Management arises from its association with innovation. In today’s highly competitive business world, innovation is said to be the key factor which can drive organizations to create value and compete with global rivals. Knowledge Management highly emphasizes on the deployment of knowledge to gain competitive advantage and innovation, it requires input of knowledge to create new products, technologies, and managerial systems. It is thus reasonable to say that knowledge management is integral to innovation. In regard to this, it is important to understand and enhance the creation of knowledge in our organizations so that the organizations can gain value and outperform rivals through the adoption of knowledge management that support innovation. Innovation being an element associated with knowledge management is not restricted to just new products or services but it also encompasses the development of a new business model, product innovation, and sales model innovation or distribution innovation.

[...] ALLSHADE has an advantage in terms of customer/client reliability. Patency Protection Due to the fact that we have patented our product, gives us an advantage in supplying the most exclusive and durable structure in the market. The Threat of Substitutes Generic Substitution Substitute shade net carports are being produced by competitors that serve the same purpose but use a low cost poor quality structures that have no technical specifications. The Power of Buyers and Suppliers Buyer power is high when There is no risk and cost involved in buyers switching suppliers or selecting to attain a number of different quotes before deciding on which supplier to select. [...]

[...] ALLSHADE is lacking in today’s current technological environment. There is not much utilization of the latest technological advancements in comparison to other organizations that are in the similar industry SWOT Analysis The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in organizations. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis will offer an effective evaluative technique to aid the decision making process of the organization. It is not the solution, but it will ensure that the issues are identified, classified and prioritized and therefore decisions can be made. [...]

[...] We want to achieve consistent and long-term growth of our business, transforming Allshade into a leading and reliable shade net carport manufacturer and shade net material distributor Strategic Objectives Increase turn over Achieve higher levels of customer satisfaction than competitors Sustain the right attitude amongst employees and facilitate them to excel in their professional, personal and social life Improvement of product and service quality The application of the latest technologies Reducing costs and increasing operating efficiency To be recognized as an leading business organization by 2011- KNOWLEDGE MANAGEMENT IN ALLSHADE The past and present situation of Knowledge Management within our organization. [...]