Sun & Shade, Inc: International business venture analysis
Summary :
Table of Contents
- Introduction.
- Globalization.
- National business environment.
- Cultural foundations and differences.
- International organization and stratergy.
- International human resources.
- International operations.
- Conclusion.
Abstract
The proposed international business venture will be a luxury retail sunglasses operation in the Bahamas, called sun & shade, inc. It will be a foreign wholly owned subsidiary of a U.S. corporation. The Bahamas provides an ideal location for a luxury sunglasses business for a variety of reasons, including having a stable economic and political environment, a readily definable target market and customer base, and the inherent benefits to selling sunglasses in a Caribbean climate.As an international business, sun & shade, inc. will need to consider numerous factors in its business planning and development. These factors include the impact of global macroeconomic forces like fluctuations in currency values, the national business environment of the Bahamas, and cultural differences between the host country (the United States) and the home country (the Bahamas).
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