Supermarkets face out food discounters: from buying to shopping

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   24 pages
Document abstract : «Supermarkets face out food discounters: from buying to shopping Abstract The following report encompasses four main parts, ie a literature review developing ...»

Synopsis abstract : «Abstract.. Introduction.. Similarities and differences between supermarkets and food discount stores.. Some definitions.. Differences: 4 P's.. How food stores influence and affect the making decision process of consumers?. Low price strategies.. A...»

Analysis of the main organizational changes in Carrefour and the role of Informational Technology in this organizational change process

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : « is not sufficient to carry out expected synergies context and in order to face the problem stores including nearly 700 hypermarkets, 2000 supermarkets and 3200 ...»

Synopsis abstract : «Introduction.. Presentation of Carrefour.. The merger story.. The new Carrefour.. Information Systems within the new entity.. Conclusion.. References.....»

A study on the competitive environment in the retail market

Business & market   |   Marketing   |   Research papers   |   05/30/2009   |   .doc   |   39 pages
Document abstract : « of the counter-person to that decorating the face of a His objective is to make maximum profit out of his Supermarkets earn an operating profit of only 1 % on ...»

Synopsis abstract : «Summary. Introduction. The retail marketing evolution. Retail marketing. Meaning and concept of retail marketing. The success of the retail stores. Three main phases in the life of a retailing institution. Trends in retail marketing. Retailing...»

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