SWOT Analysis of ESPN 360
Summary :
Table of Contents
- Introduction
- Strengths
- Weaknesses
- Opportunities
- Threats
- Analysis and integration of SWOT
- Conclusion
- Bibliography
Abstract
Nearly thirty years ago, espn aired as the first 24-hour sports network. The station had limited success at first by showing mostly unpopular sports, but the channel eventually grew as it began broadcasting highly rated sports such as American football. Since the network first aired, espn has added forums such as several TV channels, a magazine, video games, and websites. espn.com, the company's main website, offers a variety of content including video clips. The site first streamed online video thirteen years ago. Back then, videos were slow and choppy, but espn now offers high quality clips. An article in The Washington Times supports this by stating, "While streams of video were once grainy, small and easily interrupted, providers now contend the quality of their broadcasts are comparable to normal television." Taking advantage of the advances in the quality of online video, espn launched an all-video website, ESPN360.com, in 2001.
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