TATA Steel: Bearings division

Type :

Term papers

Pages :

40 pages

Format :

.doc

Published date :

04/07/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Executive summary.
Letter from the company.
Background.
The organization.
Products/services-Its features.
Financial position and analysis.
Marketing problems.
Problems in finance.
Indian scenario.
Identified problems of research.
Conclusion.
References (including website references).
Appendix.

Abstract

The bearings Market in India has a very strong foundation though it is not that visible. tata bearings the subsidiary of tata steel is one of the largest bearing manufacturers in Eastern India and the fourth largest in the country. It is situated in Kharagpur, 117km from Kolkata. tata bearings is a for profit company that produces bearings such as Ball-bearings, Magneto bearings etc. Its main target sector is the Automobile Sector which comprises of 45%. tata bearings is one of the major players in the Original Equipment Market. tata bearings has a pretty flat organizational structure and hence very effective communication is prevalent, the organizational climate is very good with all possible facilities at the employees' disposal. Now we see that tata bearings is facing fierce competition from SKF, FAG, NRB and other foreign firms. It does not have an aggressive marketing strategy, nor does it have a wide range of products like its competitors. The records maintenance in bearings is not up to the mark and hence difficulties arise when trying to access data. On the surface level bearings looks very promising but an in-depth analysis shows that it is not all that great. But on the whole the company has come a long way from where it was to where it is now. The internship Project given to me was to verify the Procurement Data and identify areas where costs could be reduced. The sorting charges of companies were to be tabulated and the amount due was to be reported.