The German automobile industry

Business & market   |   Business strategy   |   Term papers   |   05/14/2009   |   .doc   |   8 pages
Document abstract : «Traditional economic theories say that there are a lot of factors for comparative advantage of a country such as the land, the location, the natural resources, the labor and the local population size. In the opinion of Michael E. Porter, a nation...»

Synopsis abstract : «Introduction. Part one: Description of the automobile industry in Germany. The production. The consumption. Keys of automobile industry in Europe. Analysis of sources of the German automobile industry's competitive advantage using Porter's...»

Alstom's TGV

Political science   |   Social sciences   |   Term papers   |   05/14/2009   |   .doc   |   7 pages
Document abstract : «Nowadays, transport plays bigger part in our society. For the last century, the transport has not ceased.. That's why I've chosen to talk about this topic. I, particularly want to talk about a French company called Alstom. But this company is...»

Synopsis abstract : «Introduction. Analysis of the current home market of the product to be marketed internationally. Description of the current home market of the product. SWOT analysis. ESLPT analysis. Choice of potential markets and justification. The...»

The Geneva Convention

Political science   |   International relations   |   Term papers   |   05/14/2009   |   .doc   |   9 pages
Document abstract : «Since the beginning of recorded history, efforts have been made to limit the behavior during war time. Moreover, there have been many attempts to codify the rules of the military conduct as well. For example: The Chinese warrior Sun Tzu in the...»

Synopsis abstract : «Introduction. Presentation. 1st convention. 2nd convention. 3rd convention. 4th convention. 1st protocol. 2nd protocol. 3rd protocol . Use of emblem. Conclusion. Annexes. Bibliography....»

Dangerous liaisons: On the love-hate affair between the US and France

Political science   |   International relations   |   Term papers   |   05/14/2009   |   .doc   |   6 pages
Document abstract : «A quick look at the sheer number of French books written on the United States, whether it is on 9/11, Iraq, the environment, George W.Bush or any other foreign policy issue, shows how important is the United States for France. The opposite may not...»

Synopsis abstract : «American tourists in Paris. France and the United States: Historical allies, historical rivals? . Iraq: A major showdown in the Franco-American relationship. Controversy on defense: NATO and the ESDP. An integrated trading relationship. The US,...»

The BBC

Arts & media   |   Journalism   |   Term papers   |   05/14/2009   |   .doc   |   3 pages
Document abstract : «Everybody, even one who has never seen or listened to an Anglophone broadcast, has alteast once, heard of the British Broadcasting Corporation, the famous 'BBC', or the nicknames 'Beeb' or 'Auntie'. In fact, the BBC is the biggest broadcasting...»

Synopsis abstract : «Introduction. A brief history of the BBC and the current situation . The beginnings of telecommunications. The success of the BBC after the WW II. The difficulties of the media nowadays. Service offered by BBC. The BBC legal status . The running of...»

Thomas Frank's "What's the matter with Kansas?"

Arts & media   |   Journalism   |   Term papers   |   05/14/2009   |   .doc   |   6 pages
Document abstract : «Introduction Thomas Frank has been deeply astonished and revolted with the myth of the "two-nation" America which has been cultivated by various opinion makers - especially popular journalists. This observation motivated him to look for this true...»

Synopsis abstract : «Introduction. The Great Backlash: A legitimization through biased representations. The patent predominance of the cultural war in American politics. The political negligence of the economic issues and its consequences. What does Kansas look like...»

Barbara Ehrenreich's "Nickel and Dimed"

Arts & media   |   Journalism   |   Term papers   |   05/14/2009   |   .doc   |   5 pages
Document abstract : «As a response to both Bill Clinton's introduction of the "Welfare Reform" putting an end to what he called "Welfare as we know it" and to the journalistic tendency of writing articles on the people far from the ground, Barbara Ehrenreich - of course...»

Synopsis abstract : «Introduction. Hard and painful jobs for almost nothing but survival . The toughness of the tasks. A constant pressure exercised by the management . A miserable wage for a miserable life. The principle of low wage: A negation of human nature. LWW...»

Explain the historical specificity and contemporary relevance of culture

Political science   |   Social sciences   |   Term papers   |   05/14/2009   |   .doc   |   4 pages
Document abstract : «Today, we can buy a book from a vending machine, like soft drinks and snacks. Germinal and an Ice-Tea have the same value. Culture, in a wider sense, has been taken over by the "spectacular-merchandizing-society", for which everything, from a book...»

Synopsis abstract : «Introduction. Definition and meaning of culture. The claim for culture . Marxist theory of alienation and commodity fetishism in the book history and class consciousness. Reification as a fake relation to the world imposed by...»

A streetcar named Desire, "Repetition"

Philosophy & literature   |   Literature   |   Term papers   |   05/14/2009   |   .doc   |   6 pages
Document abstract : «In most of the classic plays we studied in high school, numerous events and rebounding occurred one after the other that enabled the plot to move forward. At the end of the play, the situations used to evolve and the characters' lives had often...»

Synopsis abstract : «Introduction. Analyzing the consequences of the author's strong use of repetitions . Blanche and Stanley's bad behavior. Bringing back harsh reality . The domination of reality . The omnipresence of the past . The behavior of the characters who ...»

Do you agree with Mernissi that the modernizing Moroccan society she studied in the 1970s provided no norms for heterosexual interaction between the sexes? - How far is this applicable to other Moslem societies you have read about?

Social studies   |   Sociology   |   Term papers   |   05/14/2009   |   .doc   |   4 pages
Document abstract : «Gender interactions in the Moslem world and in Western societies are often opposed in terms of the woman's place in society. The Cultural differences between the two worlds can be underlined but it is not the subject of sociology to evaluate which...»

Synopsis abstract : «Introduction. Mernissi's thesis concerning Morocco. Discussion on Mernissi's statement . Relevance of this thesis in other Moslem societies . Conclusion. Bibliography....»

Je hasarde une explication: écrire, c'est le dernier recours quand on a trahi.' (Jean Genet - epigraph to La Place) Is this the case for Annie Ernaux's narrator?

Philosophy & literature   |   Literature   |   Term papers   |   05/14/2009   |   .doc   |   2 pages
Document abstract : «In Annie Ernaux's La Place, the theme of betrayal is so prevalent that one could say it is the basis of the book. I think it would be fair to say that "écrire, c'est le dernier recours quand on a trahi" when looking at Annie Ernaux's narrator. The...»

Synopsis abstract : «Introduction. Using characterization. Examples of the sense of guilt and betrayal . The style in which La Place is written. Conclusion. Bibliography....»

The Australian Aboriginal culture

Political science   |   Social sciences   |   Term papers   |   05/14/2009   |   .doc   |   6 pages
Document abstract : «The Aborigines are native Australians, the first population of the country. They have been living there for more than 40,000 years and are one of the oldest populations in the world. Several archeological studies have been carried out, but they have...»

Synopsis abstract : «Introduction. Who are the Aborigines?. The dreamtime philosophy. The Aboriginal music. The didgeridu. The Aboriginal art. Conclusion. Bibliography....»

Dorel Juvenile Group

Business & market   |   Marketing   |   Term papers   |   05/14/2009   |   .doc   |   10 pages
Document abstract : «Dorel Juvenile Group is a part of Dorel Industries, which is a global consumer products company. Dorel Industries is divided into three independent business segments: Juvenile, Home Furnishings and Leisure. Dorel employs approximately 4,800 people...»

Synopsis abstract : «The firm's presentation and its activities. Functions in Dorel UK. Making a product interesting to customers. Starting the advertising process. Main goals in advertising. Meaningful benefits for customers. Measurable feedbacks. Some different types...»

Importance and limits of the influence of ethnic lobbies on US Foreign Policy: The case of the Armenian-Americans' impact on US relations with Azerbaijan

Political science   |   International relations   |   Term papers   |   05/14/2009   |   .doc   |   16 pages
Document abstract : «The US is a nation of immigrants and the diversity of the constituencies is represented in the functioning of its political institutions. Indeed, not only is it considered legitimate for the interest groups to interfere with the decision making...»

Synopsis abstract : «Introduction. The issue: The US caught in someone else's ethnic war. The Armenian presence in the US and the sources of its power. The tragic events of 1915-1923. Conditions shared with the American Jews . The limited electoral weight . The Bush...»

The principles of direct marketing

Business & market   |   Marketing   |   Term papers   |   05/14/2009   |   .doc   |   8 pages
Document abstract : «Direct marketing (D.M) is a method of marketing. Transactions are between buyer and seller. "D.M is tailor made-marketing" because the technique is to avoid a unique strategy for all the customers or all the prospective customers. It is focused on...»

Synopsis abstract : «Introduction . Literature review, critical analysis and commentary on academic theory. Definition of D.M. Principals of D.M. How to keep customers and have new customers. Four characteristics of D.M . Critics of D.M. Appreciating the importance of...»

Stock index futures (CME S&P 500 futures)

Economics & finance   |   Finance   |   Term papers   |   05/14/2009   |   .doc   |   6 pages
Document abstract : «Stock index futures - The first stock index contracts were traded at the Kansas City Board of Trade on February 24, 1982. This introduction was followed (the same year in April) by the Chicago Mercantile Exchange (CME). These new contracts were...»

Synopsis abstract : «Presentation of the product. Definitions. Stock index futures. Definition of a stock index. Definition of a Future. Reasons of the successfulness of the Stock Index Futures. The flexibility. The leverage. Hedging a portfolio. Liquidity and depth of...»

Tourism in Nord-Pas-De-Calais: Evaluation and recommendations

Business & market   |   Business strategy   |   Term papers   |   05/14/2009   |   .doc   |   18 pages
Document abstract : «The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of...»

Synopsis abstract : «Introduction. Geography and demography. Destination. Attractions. Access. Amenities and ancillary services. The community. Destination competitiveness . Economic overview. The demand. The economic weight . Management in the destination. The regional...»

The Gillette marketing strategy: The key success factors

Business & market   |   Business strategy   |   Term papers   |   05/14/2009   |   .doc   |   14 pages
Document abstract : «Today, Gillette employs 28000 employees worldwide, has control over more than 60% of the world market and is present in 145 countries. The Gillette strategy is global and, aims to foresee the future (notably by the Committee horizon) and concerns...»

Synopsis abstract : «What are the advantages of such a global strategy?. Introduction. Market shaving system characteristics pervasive need and use. The standardization: A necessary pattern of production process for global strategy intent and a determinant of...»

The role of music in commercial television advertising

Business & market   |   Marketing   |   Term papers   |   05/14/2009   |   .doc   |   17 pages
Document abstract : «This thesis is written for the Bachelor of Business Studies final. It is a fully literature- based thesis so only literature research is involved. This thesis is about the role of music in commercial television advertising. To reach a satisfying...»

Synopsis abstract : «Executive summary. Introduction. Managerial relevance. Academic relevance. Problem statement. Structure of the thesis. Planning of the chapters. Theories of other specific atmospherics. Atmospherics of stimuli. The characteristics of...»

Is bureaucracy uncontrollable?

Political science   |   Political science   |   Term papers   |   05/14/2009   |   .doc   |   4 pages
Document abstract : «More and more people are complaining about bureaucracy. Indeed, if we take the example of the current French debate about the European Constitution, we can see that a lot of politicians are ascribed to Brussels bureaucrats; the difficulties people...»

Synopsis abstract : «Introduction. The reason why bureaucracy appears uncontrollable. The means to control bureaucracy. Conclusion. Bibliography....»

Translation report: Recipe language

Political science   |   Social sciences   |   Term papers   |   05/14/2009   |   .doc   |   12 pages
Document abstract : «It is true that England is not reputed for its cuisine. Perhaps it is significant that there is no real equivalent for the expression bon appétit in English (waiters only say "enjoy your meal"). However, there are different specialties in England...»

Synopsis abstract : «Introduction. The syntax and vocabulary in recipes. The tense used in recipes. The common verbs used in recipes. The utensils. The measurements. Name of dishes and food. Name of the ingredients. Title of the...»

Is it time to move away from the UK/American pattern of ownership shares in companies?

Business & market   |   Management   |   Term papers   |   05/14/2009   |   .doc   |   5 pages
Document abstract : «United Kingdom and USA have a system where private shareholders have ownership of their companies. Lots of companies in these countries are quoted in stock market. The way they can finance their companies is by opening their capital to private...»

Synopsis abstract : «Introduction. The American/British pattern. Power of shareholders. Work for share value. Redundancy. Management under pressure. Ecological way. Advantages in development of news technology and competition. Future of pattern. Others countries:...»

Cause marketing: Trend or basic notion of marketing?

Business & market   |   Marketing   |   Term papers   |   05/14/2009   |   .doc   |   9 pages
Document abstract : «"1 liter bought, 10 liters extracted in Niger with UNICEF"; for four months we could see this inscription on the Volvic water bottles (to February 15th until June 15th 2007). Since few years we can see this type of shares progressively growing. In...»

Synopsis abstract : «Summary. Definition and history . Definition . History . Conditions and criteria . Cause marketing: A branch of traditionnal marketing . Cause marketing: Company's choice . Case Study: 'Save Lids to Save Lives', Yoplait and Breast Cancer...»

Implementation of an IT system: Knowledge management perspectives

Business & market   |   Management   |   Term papers   |   05/14/2009   |   .doc   |   6 pages
Document abstract : «Managing information and knowledge have become the core activity for a number of companies. As Florida (2002) describes in books, the rise of the creative class, companies are now learning organization that need to innovate and create knowledge. Due...»

Synopsis abstract : «Introduction. The role of the IT system. Gathering and transforming data. Shared knowledge. A look into what kind of knowledge IT is. . Explicit knowledge. Tacit knowledge . Managerial consequences. A new deal for processes and power. Knowledge...»

Promoting a new form of selling books for the EFE Company

Business & market   |   Business strategy   |   Term papers   |   05/14/2009   |   .doc   |   10 pages
Document abstract : «According to analysis experts, EFE is not only selling a product on internet, it is also selling a new concept: using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different...»

Synopsis abstract : «Executive summary. Summary of prime objectives. Major findings. Conclusions and recommendations . Problem definition. Description of the company. Background to the problem. Statement of the marketing problem. Approach to the problem and research...»

Business plan: Dream trotter bar

Business & market   |   Business strategy   |   Term papers   |   05/13/2009   |   .doc   |   6 pages
Document abstract : «We wish to create a bar with subject, opened from 7 am till 1 am everyday. Situated in the center of Lille, for easy access to this place. The ambition of this project is to allow the customers a cultural exchange, create a relaxed environment...»

Synopsis abstract : «Project presentation. Global concept . Objectives. Study of the environment. Macro environment. Location. Competition. Our advantages. Mix marketing . Product. Price. Distribution. Communication. Business plan....»

The "Bel" group

Business & market   |   Business strategy   |   Term papers   |   05/13/2009   |   .doc   |   14 pages
Document abstract : «The Bel group is a French familial company created by Léon and Jules Bel in 1865. These days the Bel group is the leading producer of cheese products worldwide and is the leading maker of processed cheese in Europe. Present in 125 countries, the...»

Synopsis abstract : «General presentation: Presentation of the firm Bel. The environment. The macro-environment: The pestel analysis. Industry: The five forces framework. Competitors and the market - Strategic groups and identifying strategic clients. External analysis:...»

Europeenne food analysis

Business & market   |   Business strategy   |   Term papers   |   05/13/2009   |   .doc   |   9 pages
Document abstract : «The EF operation started mid-80 in Paris , with a first entity, Guignard which specialized in the supply of goods for impulsive purchases. EF has since then developed its operations towards new businesses (wholesalers and automats) and...»

Synopsis abstract : «Introduction. Global organization of the company . Inventory follow-up . EF business strategy. Management of the workforce . Clients ...»

Evaluation of the security transaction, the consistency of the portfolio construction and management with client's profile

Economics & finance   |   Finance   |   Term papers   |   05/13/2009   |   .doc   |   6 pages
Document abstract : «This year, Pro Fund is very proud to have a new client, Mr Lucent who is 47 years old. He sold his firm during the summer and received 1,000,000€ for it. He doesn't really need this money but he wanted to have a new challenge in another...»

Synopsis abstract : «Introduction. Portfolio's return and variability in value. Portfolio returns. Comparison with its benchmark. Details of the security transaction. Which security do we get rid off? . Which security do we choose to improve the diversification of our...»

E-Recruitment and the labor market

Business & market   |   Human resources   |   Term papers   |   05/13/2009   |   .doc   |   12 pages
Document abstract : «E-recruitment could be defined as the use of internet for recruiting. E-recruitment is recent in France. It was created during 2000's and is yet to evolve to become the first media used by French people to their job seek. E-recruitment mainly...»

Synopsis abstract : «Synthesis. Labor market and stakes. A Labor market in evolution. The added value of Human Resources. The contributions of the e-recruitment. The new trends of e-recruitment. The revolution of the labor mark...»

Internship report in Fleetway Travel Plc

Social studies   |   Educational studies   |   Term papers   |   05/13/2009   |   .doc   |   11 pages
Document abstract : «During 4 months, I had the opportunity to be an intern at Fleetway Travel Plc. The company, based in the heart of Central London, offers many travel products at competitive prices, including tailor-made breaks, flights, hotels, car hire, and travel...»

Synopsis abstract : «Introduction to Fleetway Travel Plc. General presentation. Organizational structure. Marketing policy. Description and analysis marketing role. E-marketing. Brand marketers. Partnership department. Conclusion. Annex 1: Synthesis. Annex 2: Fleetway...»

Cause marketing: Trend or basic notion of marketing ?

Business & market   |   Marketing   |   Term papers   |   05/13/2009   |   .doc   |   10 pages
Document abstract : «"1 liter bought, 10 liters extracted in Niger with UNICEF"; for four months we could see this inscription on the Volvic water bottles (to February 15th until June 15th 2007). In the last few years we can see this type of shares progressively...»

Synopsis abstract : «Summary. Definition and history . Definition . History . Conditions and criteria (Johanna L. Krotz analysis). Cause marketing: A branch of traditionnal marketing? . Cause marketing: Company's choice . Case Study: 'Save Lids to Save Lives', Yoplait...»

Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?

Business & market   |   Management   |   Term papers   |   05/13/2009   |   .doc   |   24 pages
Document abstract : «Nowadays, companies possess lot of tools in order to gain customer's satisfaction and build loyalty. They understood that they have to focus on customers in order to increase profit more than before. Indeed, by focusing on customer's satisfaction...»

Synopsis abstract : «Abstract. Introduction. Aim and objectives of the report. Outline of the paper. Literature review. Introduction. Example of the Customer Relationship Management software (CRM). Quality customer service. Customer's satisfaction. Customer...»

The Fair Trade trend, an explanation

Economics & finance   |   Economics   |   Term papers   |   05/13/2009   |   .doc   |   9 pages
Document abstract : «The current functioning of the world economy suffers from more and more blatant imbalance which affects particularly the producers of tropical farm produces, the victims of the agro-industrial politics based essentially on the returns and the...»

Synopsis abstract : «Introduction. Foundations and principles of Fair Trade. Definition of fair trade. The actors of the fair trade. Five main criteria which define a relation of fair trade. History. Objectives of Fair Trade. The advanced state of fair trade . The...»

Culture & leadership

Political science   |   Social sciences   |   Term papers   |   05/13/2009   |   .doc   |   12 pages
Document abstract : «First of all, it is necessary to have a clear and simple definition of culture. So, "culture can be defined as all the behaviors, arts, beliefs and institutions of a population that are passed down from generation to generation. Culture has been...»

Synopsis abstract : «Introduction. Ceausescu in Romania. Presentation of Romania. Ceausescu and Franco: Two dictatorial leaders. Walesa in Poland. Presentation of Poland. Lech Walesa: A Leader In Solidarity. Maurice Thorez: A directive leader. Lenin in...»

The Body Shop

Business & market   |   Business strategy   |   Term papers   |   05/13/2009   |   .doc   |   3 pages
Document abstract : «With a turnover of 380 million pounds last year and 10 000 employees in over 50 countries, the body shop is considered as one of the most famous companies in the industry of cosmetics, especially known for its natural products. It is estimated...»

Synopsis abstract : «Introduction. Meaning of body shop. Beginning of the body shop. Evolution of the body shop. The strategy and value: Respect. The body shop's implication. The facts on the range of products. Conclusion. Bibliography...»

The importance of total quality management

Business & market   |   Management   |   Term papers   |   05/13/2009   |   .doc   |   22 pages
Document abstract : «Total Quality Management is a management approach that originated in the 1950's and has steadily become more popular since the early 1980's. Total Quality is a description of the culture, attitude and organization of a company that strives to...»

Synopsis abstract : «Introduction. Introducing TQM into a business. Concept of TQM. Understanding TQM. The eight elements of TQM. A simplified TQM diagnostic model. Improving financial services through TQM: A case study. Strategies to succeed in business with TQM. Basic...»

Creating value on the Harley Davidson poss ride

Business & market   |   Business strategy   |   Term papers   |   05/13/2009   |   .doc   |   14 pages
Document abstract : «From a branding point of view, we cannot overlook the fact that Harley Davidson is very powerful, since many customers find embodied in its cultural principles and values that resonate with their own needs and beliefs. These core values Harley...»

Synopsis abstract : «Harley Davidson: More than a strong identity, a powerful brand community. Harley Davidson, a very strong brand. The identity prism applied to Harley Davidson. Generating a powerful brand community. Focusing on creating value out of this...»

Parc Astérix's strategic analysis

Business & market   |   Business strategy   |   Term papers   |   05/13/2009   |   .doc   |   11 pages
Document abstract : «Parc Astérix is part of the Compagnie des Alpes group (CDA Parks), a group specialized in: The ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market...»

Synopsis abstract : «Introduction. Diagnosis of parc astérix and its environment. External diagnosis. PESTEL analysis. Supply and demand. Porter's five forces analysis. Internal diagnosis. Value chain. Resources and competencies. Recommendations. Lead a...»

The Ramsey-Cass-Koopmans model

Economics & finance   |   Economics   |   Term papers   |   05/13/2009   |   .doc   |   7 pages
Document abstract : «The Ramsey-Cass-Koopmans model is an economic model resembling the Solow model. The purpose of this paper is to outline the model with government, and assess the effects of government spending being tax or bond financed. We will see a result stating...»

Synopsis abstract : «Introduction to Ramsey-Cass-Koopmans model. Theoretical section. Assumptions of firms. Assumptions of households. Outline of the Ramsey model. Dynamics of consumption. Dynamics of capital. Ramsey model with government. Applied section. Wars and real...»

Compared Human Resources management models: China and France

Business & market   |   Human resources   |   Term papers   |   05/13/2009   |   .doc   |   5 pages
Document abstract : «This report is an analysis by comparison of two countries through their management of their Human Resources. Those two subjects of this essay are France and China. This choice is not just a coincidence but the result of my home country (France) and...»

Synopsis abstract : «Introduction. The national context . The labor market. Cultural context. Employee rights and representation. The trade union . The first step of ACFTU . Rights and representation for the French employee . People's Republic of China: Common points...»

Discussion about the organ transplantation: An irreconcilable conflict

Science & technology   |   Medical studies   |   Term papers   |   05/13/2009   |   .doc   |   6 pages
Document abstract : «According to the United Kingdom (UK) Transplant website , 9000 people in this country are currently in need of an organ transplant. However less than 3000 transplants are performed each year. What is true at the scale of the UK is also verified...»

Synopsis abstract : «Introduction. The evolution of the technique of transplantation . Conflict in the current legal regime . The threat for human autonomy. The legal regulations in respect to transplantation. Setting up an ethical market for organ...»

Critically discuss the contributions of the Third World Approaches to International Law (TWAIL) movement to international legal scholarship

Law & contracts   |   International law   |   Term papers   |   05/13/2009   |   .doc   |   6 pages
Document abstract : «After the World War II and its atrocities, a new international institution, the United Nations (UN) was created in 1945 to focus on the new challenges faced by the international community. One of the major challenges was the wave of decolonization...»

Synopsis abstract : «Introduction. The three objectives of TWAIL. The influence of TWAIL. Contributions of TWAIL. The central issue of the TWAIL scholars . The real impact of TWAIL actions . Criticisms against TWAIL. Conclusion. Bibliogra...»

The low cost airline market

Business & market   |   Marketing   |   Term papers   |   05/13/2009   |   .doc   |   6 pages
Document abstract : «Our future business career will conduce us to travel around the world. The way of traveling is a factor which influences international relations. The emergence of the low cost airlines has modified the traditional market. During our 4 years at ESTA,...»

Synopsis abstract : «Introduction. The low cost company. Definition. Strategy . Low cost and traditional major companies analysis . Differences between the two models. Threats for traditional companies . Case study: Easyjet. Presentation of Easyjet. The reason of this...»

H&M: Corporate valuation

Business & market   |   Business strategy   |   Term papers   |   05/13/2009   |   .doc   |   3 pages
Document abstract : «H&M is a leading European retailer offering « Fashion and Quality at the best Price ». It is the largest individual clothing brand in Europe, operating in 29 countries with 1,522 stores (of which only ten are franchised). H&M went public in 1974,...»

Synopsis abstract : «Executive summary. Valuation methodology. Sales. Expenses. Working capital. Valuation summary. Conclusion. Bibliography....»

Media, messages and styles used by Indian marketing communicators of films

Business & market   |   Marketing   |   Term papers   |   05/13/2009   |   .doc   |   17 pages
Document abstract : «India is the world's largest producer of films by volume - producing almost a thousand films annually. However, revenue-wise, it accounts for only 1 percent of global film industry revenues. The Indian film industry comprises of a cluster of...»

Synopsis abstract : «Overview of Indian film industry and market. 4P's concept applied on the movie industry as a whole. Overview of the film making business. Classification of movies from a producer's or distributor's point of view. Classification of movies as...»

The goddess and Mary the mother of Jesus

Political science   |   Social sciences   |   Term papers   |   05/13/2009   |   .doc   |   7 pages
Document abstract : «Syncretism means the merging of different forms of belief or practice. The word comes from the description of the fusion of Cretan cities, and is often used in the religious context to describe how new religious and spiritual ideas moving into a...»

Synopsis abstract : «Introduction. Mary the Mother of Jesus. Attributes of the goddess. The virgin. The mother. The crone. Queen of heaven. The vegetation goddess. Replacement. Conclusion....»

The Anti-Christ in the Bible

Political science   |   Social sciences   |   Term papers   |   05/13/2009   |   .doc   |   6 pages
Document abstract : «There are many figures in history, legend, and myth that tend to capture the imagination of people from different times and places. One such figure is the Antichrist. There is a general belief that the Antichrist is clearly identified in the Bible...»

Synopsis abstract : «Introduction. Letters of John. 2 Thessalonians. Revelation. Conclusion. Bibliography....»

Adam and Eve: A historical perspective

Political science   |   Social sciences   |   Term papers   |   05/13/2009   |   .doc   |   6 pages
Document abstract : «All human cultures have sought to explain how the world as we know it came into being by developing creation myths. These myths tell us a lot about the cultures that create them. For example, sometimes a Goddess gives birth to creation, and...»

Synopsis abstract : «Introduction. Ancient origins. Genesis. Christian interpretations. Sex and death. Women. Bibliography....»

Safeguarding of the intangible cultural heritage: Protecting languages as a vehicle of the intangible cultural heritage

Political science   |   Social sciences   |   Term papers   |   05/12/2009   |   .doc   |   6 pages
Document abstract : «The 2003 Convention for the safeguarding of the Intangible Cultural Heritage defines the intangible cultural heritage as "the practices, representations, expressions, knowledge, skills - as well as the instruments, objects, artifacts and cultural...»

Synopsis abstract : «Introduction. Oral traditions and expressions as a vehicle of the intangible cultural heritage. Languages as a factor of identity. Various factors of threat on languages. The oral heritage and cultural manifestations of the Zapara people. Endangered...»

The Bourjois trademark

Business & market   |   Marketing   |   Term papers   |   05/12/2009   |   .doc   |   3 pages
Document abstract : «Bourjois is a modern and very well-known trademark. It proposes perfumes, make-up and personal hygiene products (shower gels, deodorants and body creams) which can be found in supermarkets and hypermarkets (Carrefour, Leclerc ), in perfume shops...»

Synopsis abstract : «Introduction . The characteristics of the trademark's identity. Some key dates. Brand values and culture. Brand personality. The Bourjois trademark and its target. Evolution of the target. Influence of the Bourjois trademark. The importance of the...»

The implications of the operations of the banking sector on money supply

Economics & finance   |   Finance   |   Term papers   |   05/12/2009   |   .doc   |   4 pages
Document abstract : «Brief Overview Bank deposits make up over 80% of the M3. Thus bank behavior is important to money supply. Cash is an asset to the bank. Deposits are a liability since the bank must repay them on demand or at short notice. The banks know...»

Synopsis abstract : «Brief overview. A Mechanistic model of bank deposit determination. Policy and non-bank public's demand for currency. Factors influencing the money supply. Reserves available approach. Conclusion....»

The micro foundations of the Romer model

Economics & finance   |   Economics   |   Term papers   |   05/12/2009   |   .doc   |   4 pages
Document abstract : «The technological progress is stated as the engine of economic growth in the neoclassical growth model, but some models like Solow model, always set the technological progress as an exogenous variable with a constant rate g. Romer model indigences...»

Synopsis abstract : «Introduction. Micro foundations of the Romer model 1990. The final goods sector. Assumptions and functions. The maximization. The intermediate goods sector. Assumptions and maximisation. Capital Constraint. The R&D sector. Assumptions and...»

The difference between tax avoidance and tax evasion and the different instruments government might use to combat these

Law & contracts   |   Fiscal law   |   Term papers   |   05/12/2009   |   .doc   |   5 pages
Document abstract : «Taxation is everywhere in our daily life. People cannot always evade taxes. For instance, we pay tax when we buy goods therefore it is impossible to escape this kind of 'included tax". Tax avoidance and tax evasion are determinant for tax burden...»

Synopsis abstract : «Introduction. Tax evasion. What is tax evasion?. Why does the tax evasion exist?. How to evade taxation. Tax avoidance. What is tax avoidance?. Why does tax avoidance exist?. How to avoid taxation. Decision to avoid taxation. Instruments used by the...»

The Levin model of monetary integration

Economics & finance   |   Finance   |   Term papers   |   05/12/2009   |   .doc   |   6 pages
Document abstract : «In the following work the Levin model of monetary integration is going to be derived and then used to show that the union monetary expansion reduces income divergence between the countries in the union and that fiscal expansion in one of the...»

Synopsis abstract : «Introduction. Theory. Application. Conclusion. Bibliography....»

Immigrant performance in the UK and Germany

Political science   |   International relations   |   Term papers   |   05/12/2009   |   .doc   |   20 pages
Document abstract : «This paper reviews the existing literature on ethnic inequality and discrimination in the labor market, to then analyze the economic performance of various ethnic groups in Germany and the UK. Main findings are that in the UK the immigrant...»

Synopsis abstract : «Introduction. Theoretical background. Role and diversity of human capital endowments. Role of segmentation. Theories of discrimination. Empirical results. Germany – An overview of immigration history. Germany –...»

British press

Arts & media   |   Journalism   |   Term papers   |   05/12/2009   |   .doc   |   2 pages
Document abstract : «The Quality Press: Most famous and important serious newspapers in Britain are: 1. The Daily Telegraph 2. The Guardian 3. The Independent 4. The Times The different format: Originally newspapers had a broadsheet format. Such as Daily...»

Synopsis abstract : «Left-Wing views newspapers. The Guardian. The Independent . Newspapers supporting the Conservative Party. The Daily Telegraph. The Times. Metro. Conclusion. Bibliography....»

Football and globalization

Social studies   |   Sports   |   Term papers   |   05/12/2009   |   .doc   |   12 pages
Document abstract : «"The world is a global village in which everything tends to be known. Or at least, can be known. Universal references exist, people who can be identified at once from Tokyo to Berlin, via Los Angeles, Dakar, Buenos Aires or Melbourne. But football...»

Synopsis abstract : «Introducton. Globalization and creation of a football market. Globalization of the players. Internationalization of career plans. Globalization of funds and rule of money. Globalization of economic and sportive stakes in football. Toward a global...»

The Confederate flag

Political science   |   International relations   |   Term papers   |   05/12/2009   |   .doc   |   3 pages
Document abstract : «Southern symbols, particularly the Confederate flag, have grown very controversial since the end of the Civil war. Indeed, the Confederate flag has been associated with numerous racist groups such as the Ku Klux Klan, or with racist acts, such as...»

Synopsis abstract : «Introduction. The debate over the confederate flag. Southerners' deep attachment to the Confederate battle flag . The symbols of the Ku Klux Klan. The triumph of the St. Andrew's cross . Conclusion. Bibliography....»

Education in the UK

Political science   |   Social sciences   |   Term papers   |   05/12/2009   |   .doc   |   26 pages
Document abstract : «The complicated nature of the current education system has its rules in school history. Until the end of the XIXth century, most children went to school intended church schools or private school established by rich benefactors. But such schools...»

Synopsis abstract : «School history. Early developments. The Butler Act. The comprehensive school movement. The organization of the education system. The state school system. The independent school sector. School examinations. The British...»

English applied to management: DEOPatch

Business & market   |   Marketing   |   Term papers   |   05/12/2009   |   .doc   |   6 pages
Document abstract : «Since several years, technical improvements, combined with the evolution of the buying power and the social remuneration systems, allow to satisfy people's primary needs. Most of French people don't have to worry about getting food, clothes or a...»

Synopsis abstract : «Deodorant market presentation. Definition of the market and the place of DEOpatch on it. How does it work in the different countries?. Implantation on the French riviera market. DEOpatch: The four P's . The transport law in Canada/How to import from...»

Abolition of advertising on TV public channels

Business & market   |   Marketing   |   Term papers   |   05/12/2009   |   .doc   |   5 pages
Document abstract : «The French government is working on a bill which is supposed to be subjected to the Parliament and voted before summer 2008. This bill aims to the abolition of advertising on TV public channels of the France Televisions group. Actually, on...»

Synopsis abstract : «Introduction to French Television Group. Financing. Television-viewer's opinion. Polemics and consequences. Comparison with BBC. Conclusion. Bibliography....»

Has the 'war on terror' influenced Latin America and its relationship with the U.S.? What are the implications of this process for the region?

Political science   |   International relations   |   Term papers   |   05/12/2009   |   .doc   |   6 pages
Document abstract : «War on Terror was launched by the George Bush administration in respond to the attacks on September 11, 2001 on the US soil. The official term used by the US military, Global war on Terrorism refers to the various military, political, and legal...»

Synopsis abstract : «Introduction. Previous Latin America/US relationship. 9/11 as a U-turn in LA/US relationship. Latin American crusade against terrorism. Couter-terrorism cooperation. Legal framework . Washington military influence. Terrorism: From global concept to...»

The strategy of Coca-Cola in China

Business & market   |   Business strategy   |   Term papers   |   05/12/2009   |   .doc   |   9 pages
Document abstract : «Chinese "Economic Reform and Opening up" policy was started in 1978; in the same year, the Coca-Cola Company returned to the Mainland market, becoming the first foreign enterprise who entered Mainland China after 1949. Therefore, its 30-year...»

Synopsis abstract : «Introduction. Coca-Cola's return journey to China. Amazing debut (1927-1948). Arduous return (1970-1980). Coca Cola company strategy in China. Reminder: Coca-Cola company's international strategy. A specific production model. An expansive trade...»

Economic forecasts on French Economy 2008

Economics & finance   |   Economics   |   Term papers   |   05/12/2009   |   .doc   |   11 pages
Document abstract : «Today, France stands at one of its lowest confidence rate since a decade. On a global scale, world trade contracted in 2007 with only 5.5% growth compared to 8.5% in 2006. The sub primes crisis is directly hitting the global financial markets and...»

Synopsis abstract : «Introduction. Economic context. World economy. Domestic environment. The real economy. The interest rate, wages, prices and unemployment. Capacity utilization. Household's confidence evolution. French consumer prices by sector (INSEE, April...»

Discuss the disincentives on work effort induced by the tax and benefit system, and how the theory of labor supply offers alternative systems to minimize these disincentives

Economics & finance   |   Economics   |   Term papers   |   05/12/2009   |   .doc   |   7 pages
Document abstract : «In the UK, USA or in France, Government is seen from different angles. A State has duties and functions. In order to look after the welfare of their citizens, it tries to improve the reputation through taxation and benefit system. The main problem...»

Synopsis abstract : «Introduction. The theory of labor supply. Effects of the tax and benefit system on work effort: concrete cases. Definition. Consequences on welfare gains. Labor supply responses. Consequences on employment. Consequences on...»

Political representation in American thought

Political science   |   Political science   |   Term papers   |   05/12/2009   |   .doc   |   8 pages
Document abstract : «Modern democracies are definitely linked to the concept of representation. We do not have any democracy which operates without resorting to representative governance. This principle is solely the fact of our modern times, it seems to have been...»

Synopsis abstract : «...»

Conceptions of the relationship between mind and body vary across cultures: Discuss with detailed reference to ethnographic examples

Political science   |   Social sciences   |   Term papers   |   05/12/2009   |   .doc   |   4 pages
Document abstract : «Having an insight on our personal perception of the body and mind, relationship is often revealing. Since I was a child, I strongly felt 'something' in my body. While practicing dance, I had the feeling that 'I' controlled my body, that 'I' decided...»

Synopsis abstract : «Introduction. The role of Christianism . The two kinds of holism within the non-Western cultures. Impact of technological improvements. Conclusion. Bibliography....»

Modernity of African Music

Arts & media   |   Journalism   |   Term papers   |   05/12/2009   |   .doc   |   5 pages
Document abstract : «People listen to music for different reasons. For me it's an introspective individualistic process. I examine the artists' lyrics in hopes that their expression will help me learn more about myself and life, in general. For others, music is the...»

Synopsis abstract : «Introduction. Traditional music of Africa. Nmane dance of love . Popular styles of music in Africa. The South African struggle. Conclusion. Bibliography....»

An evaluation of the role played by the early Tudors in the growth of England as a super power

History & geography   |   Ancient history   |   Term papers   |   05/12/2009   |   .doc   |   12 pages
Document abstract : «The Tudor period in English history refers to the period between 1485 C.E. and 1603 C.E. that coincides with the rule of the Tudor dynasty. The five monarchs who ruled England during this period were Henry VII (1485 C.E. to 1509 C.E.), Henry VIII...»

Synopsis abstract : «Introduction. Henry VII. Battle of Bosworth Field. Legitimacy. Establishment of law & order and justice. Regulation of private armies. Star chambers and justices of peace. Suppression of rebellion. Economic policy. Diplomacy and final...»

Why does a solution to the conflict in Darfur seem so intractable?

Political science   |   International relations   |   Term papers   |   05/12/2009   |   .doc   |   6 pages
Document abstract : «In September 2004, one year after the beginning of the civil war in Sudan, Colin Powell said it was ''genocide''. Since the beginning of the war, many associations were created in order to 'Save Darfur'. Darfur has recently been one of the most...»

Synopsis abstract : «Introduction. The last decades . The situation in Darfur . The conflict . The government and aggravating the conflict . The present response to the Darfur conflict . The existence of oil reserves and fertile soils . Conclusi...»

Examining the violence Associated with the programme and actions of the Red Army Faction

Political science   |   Social sciences   |   Term papers   |   05/12/2009   |   .doc   |   7 pages
Document abstract : «While every species has the capability to act violently towards other creatures; no other organism on the planet does so with such frequency or intensity as human beings. Throughout humanities history violence has targeted people for their beliefs,...»

Synopsis abstract : «Images. Red Army Faction timeline. Examining the violence committed by the Red Army Faction. The release of 25 RAF political prisoners . Ending the German Autumn . Conclusion. References....»

What is the impact of Human Resources in the success of the Taiwanese high-tech industry?

Business & market   |   Human resources   |   Term papers   |   05/12/2009   |   .doc   |   6 pages
Document abstract : «The Taiwanese economy has always remained strong in the Asia Pacific region, despite the Asian Financial Crisis in 1997. The high-tech industry in particular has not only survived, but also prospered during the Asian crisis. The economy has also to...»

Synopsis abstract : «Introduction. The role of the government in the development of the high-tech industry . The role of the government in education in Taiwan. University-industry linkage. Taiwanese companies promoting new human resources management . The case of big...»

Should the company treat the world as one marketplace, approached with standardized brand marketing, or make local brand adaptations?

Business & market   |   Marketing   |   Term papers   |   05/12/2009   |   .doc   |   5 pages
Document abstract : «Since the beginning of the twentieth century, brands have existed in individual countries but it's a new phenomenon in international marketing. According to Bradley (2002), "many features of a brand already successful in a domestic market may be...»

Synopsis abstract : «Introduction. Brand theory. Definition. The core concept. The brand execution. International branding: environment factors. Socio-cultural barrier. Legal barrier. Economic barrier. Brand planning & strategies. Brand standardization. Adaptation...»

www.DreamShare.com : "The place to share your dreams

Business & market   |   Business strategy   |   Term papers   |   05/12/2009   |   .doc   |   7 pages
Document abstract : «Globally our concept is quite similar to the one of our competitors (Myspace, Facebook etc), so in the way we are a community Website. However, we propose one main innovation: the travel dimension. That is our USP. We are unique because we link the...»

Synopsis abstract : «Concept . Content. Main page. Personal page. Site map. Primary navigation. Secondary navigation. Target. Advertising actions. Banner. First idea. Second idea. Third idea. Fourth idea. Viral campaign....»

Importance of patterns for managing companies, study of the product life cycle

Business & market   |   Business strategy   |   Term papers   |   05/12/2009   |   .doc   |   9 pages
Document abstract : «The best way to manage a company is to be competitive. The competition is growing due to the globalization, which has caused the arrival of so many new emerging markets such as China. This is why companies are looking for an efficient management...»

Synopsis abstract : «Introduction. The use of models in strategic management. Definition of a model. What is strategic management?. Challenge for senior executives. Influence of models for senior executive's decision-making. Description of the Product Life...»

A focus on Russia in terms of managerial practices versus France

Business & market   |   Management   |   Term papers   |   05/12/2009   |   .doc   |   7 pages
Document abstract : «Russia represents a good economic potential, investors and firms that are more and more attracted by the country as well as hydrocarbons, which are the first factor of export of the country. For both exports and imports; economic, social political...»

Synopsis abstract : «Introduction. The future of Russia in the business world . Russian corporate culture: A model. Russian behaviors: A view from European people . A study on a...»

Feminism in France and in the US: A comparison

Social studies   |   Sociology   |   Term papers   |   05/12/2009   |   .doc   |   11 pages
Document abstract : «In 1991, the American feminist movement was revived by the Anita Hill-Clarence Thomas case. In the same year, Clarence Thomas, a Supreme Court nominee was accused a few days before his appointment of sexual harassment by one of his former...»

Synopsis abstract : «Introduction. French feminism and American feminism in the 19th century: The fight for women's suffrage. Second-wave feminism: Other fights, increasing differences. The come-back of feminism: New women for new battles. The organization: Independent...»

French economy - Forecast 2008

Economics & finance   |   Economics   |   Term papers   |   05/12/2009   |   .doc   |   9 pages
Document abstract : «Present-day world economy appears to be facing some serious challenges in sustaining its past robust growth. The credit crunch in the United States of America, as well as the United States dollar decline and high oil prices represent massive threats...»

Synopsis abstract : «Introduction. Economic context. International environment. Domestic environment. The real economy. Contribution to real GDP growth. The interest rate, wages, prices, unemployment. Conclusion. Appendices....»

Managing an integrated supply chain: Report on site visit Lyon Terminal

Business & market   |   Management   |   Term papers   |   05/12/2009   |   .doc   |   7 pages
Document abstract : «Lyon Terminal is a public limited company and specializes in port handling and heavy lifts, which was created in 1993 and located at the port of Lyon, Edouard Herriot. It is a subsidiary of Compagnie Nationale du Rhône (CNR) who owns 64.08% of the...»

Synopsis abstract : «...»

The Chinese motorcycle industry

Business & market   |   Business strategy   |   Term papers   |   05/12/2009   |   .doc   |   6 pages
Document abstract : «The motorcycle industry in China was born in the 1950's, with the foundation of the Beijing Motorcycle Factory. Today, China is the largest producer in the world, accounting for nearly half of the world's total production. The first Chinese...»

Synopsis abstract : «General features of the Chinese motorcycle industry. The main problem, the counterfeiting, and its consequences. Description. Consequences. Solution. Chinese industry and the Asian market. Conclusion....»

Does culture need to be protected from the effects of globalization? An essay with the French example

Political science   |   Social sciences   |   Term papers   |   05/12/2009   |   .doc   |   25 pages
Document abstract : «Today the word « Globalization » is on everybody's lips. From the company who goes abroad because of cheaper costs to the "junky food" that we like to eat, Globalization seems to be the perfect scapegoat for every international phenomenon....»

Synopsis abstract : «Abstract. Introduction. Methodology. Setting up a literature review. The research methodology. Why a questionnaire?. Limits of this solution. Litterature review. Definitions. International business and globalization. Trading as a beginning. Cultural...»

The Chinese banking system

Economics & finance   |   Finance   |   Term papers   |   05/12/2009   |   .doc   |   5 pages
Document abstract : «The Central Bank is the only monetary policy-making and policy-executing entity in the Republic of China. Its organization structure is split into two independent entities: The decision-making body and the decision-executing body. The...»

Synopsis abstract : «Organization. The board of directors . The board of supervisors . Governor and deputy governors. Tasks of the Central Bank. Current monetary policy (include study of the FX market). Strengths and weaknesses (including analysis of the bad loan...»

Chronodrive.com

Business & market   |   Business strategy   |   Term papers   |   05/12/2009   |   .doc   |   6 pages
Document abstract : «Chronodrive is a company which mainly deal food and hygiene products. It aims at supplying necessary products for families with children. The special feature of the company is that they use the internet to sell its products. Effectively 98% of the...»

Synopsis abstract : «...»

Explanation of the factors that might influence an entrepreneur's decision to start up another new venture following the failure of their business

Business & market   |   Business strategy   |   Term papers   |   05/12/2009   |   .doc   |   4 pages
Document abstract : «Each year in the United Kingdom over 300 000 businesses have set up, and 300 000 have closed down. Half of these new businesses cease trading within three years of being created, lowering small businesses average life down to five years. Among the...»

Synopsis abstract : «Introduction. Factors encouraging entrepreneurs to set up a new venture . The principal push factor . The constraint of employment. Conclusion. Bibliography....»

Pages Jaunes group

Economics & finance   |   Finance   |   Term papers   |   05/12/2009   |   .doc   |   11 pages
Document abstract : «The consolidated balance sheet indicates that the Pages Jaunes Group has 56,129 thousand euros of share capital and 98,676 thousand euros of issue premium. The share capital is composed of 280,644,450 common stocks (ordinary stocks) each with a par...»

Synopsis abstract : «...»

Business plan for product innovation: The Big Bip Company

Business & market   |   Business strategy   |   Term papers   |   05/12/2009   |   .doc   |   7 pages
Document abstract : «A problem statement is a clear concise description of the issue that needs to be addressed by a problem solving team and should be presented to them (or created by them) before they try to solve the problem. When bringing together a team to achieve...»

Synopsis abstract : «Problem statement. Business description. Sales revenue forecast. Profit and loss forecast. Capital spending plan. Cash flow forecast. Marketing plan. Supporting documents. The risks faced by the business. Conclusion....»

Examine critically the advantages of a culturally diverse workplace in a global business world: Essay

Business & market   |   Management   |   Term papers   |   05/12/2009   |   .doc   |   7 pages
Document abstract : «Today the business world is becoming global. The interaction between countries and ventures, all around the world. Multinational companies have never been this important or powerful. Because of the augmentation of the interaction between different...»

Synopsis abstract : «Introduction. Advantages of a culturally diverse workplace. Source of competitiveness in global business. Difficulties bound to cultural diversity. Avoid cultural gaps. How to manage these difficulties. Hofstede analysis. Trompenaars' cultural...»

Golden Moments Group Limited

Business & market   |   Business strategy   |   Term papers   |   05/12/2009   |   .doc   |   7 pages
Document abstract : «Golden Moments Group Limited is an international operating supplier of "unique experiences". The company was founded in 1998 in the United Kingdom by the twin brothers Steve and Paul Cheatle. After that it has grown by introducing the concept on new...»

Synopsis abstract : «...»

Martin's case

Political science   |   Social sciences   |   Term papers   |   05/12/2009   |   .doc   |   2 pages
Document abstract : «It was Sunday afternoon, Martin and his best friend Jonathan was on their way to watch their favorite rugby team, Leeds Rhinos play in the Super League Final. Unfortunately, Martin lost his ticket and was not allowed into the stadium. So, Martin...»

Synopsis abstract : «...»

China and the Western media

Political science   |   Social sciences   |   Term papers   |   05/12/2009   |   .doc   |   4 pages
Document abstract : «It's an open secret that the western media will always reflect in negative light what is regarded as unfriendly or threatening by the Western world. It appears that China finds itself in this position. But while it's true that China's media sources...»

Synopsis abstract : «Introduction. Identifying a biased Western media. Chinese netizens vs. Western media: The use of misleading images on the Tibetan protests. Demonization: Fear of China. A biased discourse over common international issues. Understanding China's view...»

Dividend policy irrelevance

Economics & finance   |   Finance   |   Term papers   |   05/12/2009   |   .doc   |   5 pages
Document abstract : «Depending on its life cycle and strategy, a firm has different financial needs. These financial needs could be fulfilled by internal or external resources. The sources of internal financing is cash flows. External financing could be debt and/or...»

Synopsis abstract : «Introduction. The factors affecting dividends payments. The link between a firm's dividends policy and its life cycle stage . The impact of the tax rate. The corporate control effects. The dividends policy irrelevance. Conditions of validity. A...»

The situation of the French energy market within the European Union: Case study

Business & market   |   Marketing   |   Term papers   |   05/12/2009   |   .doc   |   6 pages
Document abstract : «Since its conception, the EU has been aware of the importance of energy issues. The European Coal and Steel Community (ECSC), formally established in 1951 by the Treaty of Paris, served as the European Atomic Energy Community (EURATOM) as the...»

Synopsis abstract : «Introduction. European energy industry: A new framework. The energy markets liberalization. EU enlargement and the trans-European energy network. The impact of environmental issues. The positive role of the European central bank. Structural analysis...»

Moneygram International: Case study of a fund transfer company

Economics & finance   |   Finance   |   Term papers   |   05/12/2009   |   .doc   |   9 pages
Document abstract : «Moneygram Company was founded in 1940. Initially, the company was named Traveler's Express Company. In 1998, it acquired Moneygram Payment systems Inc (a company specialized in transfers of money) and then changed its name to Money gram...»

Synopsis abstract : «Presentation of the company. Introduction: An overview of the company's activity. Marketing portfolio. Movements of money . The team. Marketing and brand strategy . Financial analysis. 'Intangible' factors that have an impact on the stock...»

'Le Furet du Nord': Management and marketing

Business & market   |   Marketing   |   Term papers   |   05/12/2009   |   .doc   |   6 pages
Document abstract : «Le Furet Du Nord is a famous shop which sells books, CDs, and DVDs. It is located in Northern France. The main store was set up in 1959 in downtown Lille. Today, people say that Le Furet Du Nord is one of the biggest European bookshops (the main...»

Synopsis abstract : «Introduction. Presentation of the company. Historical review. Organizational form of the business. Finances. Management. Ethics and core values. Management of the workforce. Interview. Marketing. Marketing strategy. The marketing mix. The way it is...»

Creativity in advertising agencies

Business & market   |   Marketing   |   Term papers   |   05/11/2009   |   .doc   |   4 pages
Document abstract : «Building an advertising campaign requires a great deal of advice. You are not going to venture to communicate for a company without knowing its needs perfectly. It works on the same for products or services. This exploration work, which is realized...»

Synopsis abstract : «Introduction . Relations between companies and agencies. Examples of creative strategies. The standard copy strategy. The 'creative copy strategy'. The star strategy. Disruption. Conclusion: The problem of plagiarism ....»

Launching a designer clothes line. Firm: Fashion Designer Isabelle Beaumenay Joannet

Business & market   |   Marketing   |   Term papers   |   05/11/2009   |   .doc   |   14 pages
Document abstract : «The marketing problem we aim to deal with is that of targeting the segment of customers Isabelle should focus on. Then we will have to define how to reach this segment. How should Isabelle Beaumenay-Joannet place her brand on the market? We will...»

Synopsis abstract : «Executive summary. Isabelle's label and her approach to fabrics. Zadig et Voltaire and Vanessa Bruno type . The Marc by Marc Jacobs model. The Joseph and Dries Van Noten type. Antoine et Lili. Competitive analysis. Pieces of advice given by shop...»

Seeff Properties: Marketing and strategy analysis

Business & market   |   Business strategy   |   Term papers   |   05/11/2009   |   .doc   |   27 pages
Document abstract : «Seeff is the premier South African property and Real Estate Company. Founded in 1964 by Geoffrey Steeff, the company has grown from a small family business to one of the leading professional property and real estate companies in SA. Today, the...»

Synopsis abstract : «Introduction. Macro-environment analysis . Governmental . Economic . Demographics. International . Social / cultural . Technology . Market analysis . Competitive structure of the industry . Dimensions of a market analysis ( Du Plessis, Jooste,...»

An analysis of the current use of inter-organizational information Systems in the Irish grocery industry

Business & market   |   Business strategy   |   Term papers   |   05/11/2009   |   .doc   |   4 pages
Document abstract : «The population for this survey consisted of all Irish-based food & drink suppliers, who directly supplied to one of the five major retailers in the Republic of Ireland. Of the 350 or so companies which qualified for this survey, almost 1/3 responded...»

Synopsis abstract : «Introduction to Inter-organizational information systems (IOS). Respondent details. The use of IOS amongst suppliers. The growth and adoption of IOS. Electronic data interchange. IOS adoption issues. Suppliers prior to IOS implementation. IOS...»

Youth market

Business & market   |   Marketing   |   Term papers   |   05/11/2009   |   .doc   |   8 pages
Document abstract : «There was a time only about 30 or 40 years ago when children were not spoken of as spenders or customers but as savers and future consumers. Sure, they bought penny candy and an occasional soft drink, but retailers did not think of them as...»

Synopsis abstract : «Introduction. Young people: A market in extension. Three markets in one. Parents prepare children. How marketers reach young consumers?. Definitions of key marketing terms. Advertising styles, techniques, and channels. Television advertising. Sales...»

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