Terra chips

Type :

Case study

Pages :

22 pages

Format :

.doc

Published date :

01/15/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

 
 

Table of Contents Terra chips Table of Contents

 
  1. Introduction.
  2. Swot analysis.
    1. Company.
    2. Product.
    3. Competition.
  3. Market trends.
    1. The snack food market.
    2. The salty snack food market.
  4. The position of terra chips on the market.
    1. Positioning strategies.
    2. The nutritional snackers.
    3. The economical snacker.
    4. The party snackers.
    5. The weight watchers.
    6. The Indiscriminate snackers.
  5. The marketing mix: The 4P's.
    1. Definition of the marketing mix or the 4P's.
    2. The product.
    3. The price.
    4. The place.
  6. How to achieve competitive advantage by using psychological pricing?
    1. Definition of psychological pricing.
    2. How Terra Chips could take advantage of the psychological pricing?
  7. Value-based pricing.
    1. What determines the price of the product?
    2. Terra ChipsâÂÂÂÂÂÂÃÃÃÃÃ