Thai Polyester Company: A case study

Type :

Case study

Pages :

11 pages

Format :

.doc

Published date :

05/17/2009

Category :

Business & market

Sub category :

Business strategy

Oboulo.com selection criteria

$ 19.95 Add to cart

Summary :

Introduction
The companies
1. Chimie du sud
2. Yipsoon group
The environment
1. Thailand
2. The Thai textile market
3. The textile industry priority status
The project
Analysis
1. SWOT Analysis
2. The Five competitive forces
3. Actual competitors
4. New potential competitors
Substitution product
1. 'Chimie du Sud' point of view
2. 'Yipsoon' point of view
3. CDS' point of view
The external issues
1. The textile industry has dropped to its lowest level: The energy crisis
2. The delays
3. The Buddhist values
4. The competition
The internal issues
1. The 'double game' of Yipsoon
2. The problems of communication (language, misunderstanding)
3. The management
4. The loss of money (salaries, construction?)

Abstract

Chimie du Sud was considering the opportunity to get involved in a joint-venture with Yipsoon of Thailand for setting up of a polyester fiber plant in Thailand because its textile division is facing serious difficulties in Europe due to competition from Japan and the third world countries. Chimie du Sud is one of the largest chemical groups in France, operating on various product lines. (Basic chemicals, fine chemical, pharmaceuticals, textiles, agro-chemical and fibers). The Yipsoon group. This group is one of the few textile magnates in Thailand. It is involved in weaving, spinning, knitting, dyeing and some other products. It controls approximately 40% of the thai market and owns and controls more than 15 companies, some of them with foreign partners. This company is managed by various members of the family of Mr. Yipsson. Mr. Yipsoon can't speak English but has interesting relationship networks with the Chinese Diaspora and some PRC officials. The total thai population is estimated to be 38 million, 2.5 million of whom are living in Bangkok. 3.3 million of these employees are working in the industry or industry-related jobs, generating outputs of 82 billion bahts.