The Body Shop

Business & market   |   Business strategy   |   Term papers   |   05/13/2009   |   .doc   |   3 pages
Document abstract : « Conclusion; Bibliography. The Body Shop Introduction With a turnover of 380 million pounds last year and 10 000 employees in over 50 countries, the body shop is ...»

Synopsis abstract : «Introduction. Meaning of body shop. Beginning of the body shop. Evolution of the body shop. The strategy and value: Respect. The body shop's implication. The facts on the range of products. Conclusion. Bibliography...»

L'Occitane & the body shop

Business & market   |   Business strategy   |   Case study   |   01/19/2009   |   .ppt   |   46 slides
Document abstract : «The brand. The philosophy. Products. Positioning. International expansion. Regional markets. Future expansion. SWOT. Business philosophy. ...»

Synopsis abstract : «The brand.. The philosophy.. Products.. Positioning.. International expansion.. Regional markets.. Future expansion.. SWOT.. Business philosophy.. Trends in distribution.. Social activism.. Activate self esteem.. The marketing and positioning...»

Societal marketing concept - Discussion on the different ways by which organizations can become more ethical and socially responsible in their marketing activities

Business & market   |   Marketing   |   Term papers   |   05/14/2009   |   .doc   |   7 pages
Document abstract : « The Body Shop has based its success on its ethical practices: fair-trade with its suppliers of raw materials from the South, protection of the environment ...»

Synopsis abstract : «Abstract. Introduction. Classical ethical theories. CSM Strategies and benefits. Ethical issues in the marketing mix. Codes of ethics. Ethical decision-making model. Conclusion. References....»

Environmental Management and Corporate Social Responsibility

Political science   |   Ecology & environment   |   Presentation   |   05/16/2008   |   .pdf   |   40 pages
Document abstract : « Environmental Aspects, Enviornmental Reporting: Tools and methods; Main environmental impacts of L'Oreal and The Body Shop; Impacts ...»

Synopsis abstract : «Introduction. The organization's enviornmental setting: The need for improvements of performance and reporting. International environmental treaties and sustainable development initiatives. Degree of compliance. Company relations to governmental...»

Should the company treat the world as one marketplace, approached with standardized brand marketing, or make local brand adaptations?

Business & market   |   Marketing   |   Term papers   |   05/12/2009   |   .doc   |   5 pages
Document abstract : « For example, The Body Shop which sale a wide range of products for the body, face, hair and home, has built an ethical aesthetic code to develop its brand ...»

Synopsis abstract : «Introduction. Brand theory. Definition. The core concept. The brand execution. International branding: environment factors. Socio-cultural barrier. Legal barrier. Economic barrier. Brand planning & strategies. Brand standardization. Adaptation...»

What is ‘Emotion Marketing'?

Business & market   |   Marketing   |   Term papers   |   04/08/2009   |   .doc   |   7 pages
Document abstract : « The most apparent one is The Body Shop, a world wide cosmetic chain. The Body Shop exposes itself as both environmental friendly ...»

Synopsis abstract : «Abstract. Introduction. Definition. Concept. Strategy. Emotion marketing model-The value star. Implementation. Case example - Saturn. Use emotion to create interest. Make customers feel welcomed. Ensure buying experience pleasant and...»

Sephora customer relationships management analysis

Business & market   |   Management   |   Presentation   |   01/20/2009   |   .doc   |   10 pages
Document abstract : « Threats The perfumes and cosmetics market is very competitive. The major competitors are Marionnaud, Nocibé, The Body Shop but also the department stores. ...»

Synopsis abstract : «Introduction: Presentation of Sephora brand.. LVMH group.. History of Sephora.. Sephora's structure and organization.. Competition.. Company strategy.. CRM in Sephora.. CRM objectives and strategy.. CRM value chain analysis.. Customer portfolio...»

What can we do to resist beauty ideals?

Social studies   |   Psychology   |   Presentation   |   09/26/2008   |   .doc   |   6 pages
Document abstract : « deployed in a way that keeps 150 million women in line (p. 122.) In 1997, beauty products and cosmetics company The Body Shop launched their Love Your Body. ...»

Synopsis abstract : «Introduction.. Our current beauty ideal.. Why would Mattel care about a small promoting a 'Love Your Body' message.. The beauty ideal.. Kirk and Okazawa-Rey's argument that the beauty ideal is an elitist standard.. The beauty ideal - a part of some...»

Internet marketing - Product launch/Marketing plan

Business & market   |   Marketing   |   Presentation   |   05/07/2009   |   .doc   |   13 pages
Document abstract : « Makeup.com offers a large choice of natural & organic make-up too The Body Shop is well-known as organic & natural products seller The make-up market in ...»

Synopsis abstract : «Introduction. Mission statement. Corporate ethos. SWOT analysis. Market analysis. Market conditions and potential. Target market online habits. Site map. Competitor analysis. Objectives. Market entry strategies. Major market segment. Local market...»

Strategy of L'Oreal

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   21 pages
Document abstract : « He continued the past trend as he carried out acquisitions: The Body Shop, the ?organic? cosmetics market: it has acquired Body Shop and Sanoflore. ...»

Synopsis abstract : «Presentation of L'Oreal group.. History of the group.. Group profile.. Group's activity.. Some figures.. The different levels of strategy implemented at group level.. External diagnosis.. Macro environment.. Industry.. Competition and...»

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