The business travel industry in Lyon

Arts & media   |   Journalism   |   Presentation   |   01/16/2009   |   .doc   |   5 pages
Document abstract : «The business travel industry in Lyon Section I: an overview of the Business Travel market globally The origin of the Business Travel market The Business Travel ...»

Synopsis abstract : «An overview of the business travel market globally.. The origin of the business travel market.. A market dominated by Europe.. Lyon case study.. The business travel market in France: Lyon a redoubtable competitor.. The growth of the business travel...»

How Air France could be differentiated from low-cost carriers?

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   5 pages
Document abstract : « in Strategic direction that in the airline industry there are has a big brand identity through transportation travel and transportation business (thanks to ...»

Synopsis abstract : «Introduction.. Review of airline business.. Types of airlines.. Understanding the business.. The core and the secondary expectations.. Different ways of development.. Conclusion.. References.....»

Coach: introduction of an American leather goods producer to the French market

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   8 pages
Document abstract : « However, in the leather good industry they may pay French purses Belts Charms Wristlets Planners Travel and business 4000 4000 4445 ...»

Synopsis abstract : «Overview of the French leather good market.. Segmentation, targeting and positioning.. Product policy.. Definition of the range of products.. Choice of the product line.. Price positioning.. The distribution policy.. Communication...»

Analysis of SNCF's information system management

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   8 pages
Document abstract : « succeded to take place on the travel e-business but B / E-business value ( SWOT / Porter) Image of Trucks Competitive Rivalry within an Industry Veolia Cargo ...»

Synopsis abstract : «Introduction.. Summary.. Initial status: SNCF viewed as the production company.. SNCF: A company which makes production first.. SNCF specifities.. Information Technologies history.. E-business history.. E-tourism.. SNCF modified status....»

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