The customer is the king: Relationship marketing

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   55 pages
Document abstract : « Bibliography. The customer is the king: Relationship marketing CONTENTS CHAPTERS PAGE NO. Chapter 1 Description of the topic An Introduction ...»

Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview . Key trends in retail industry . CRM and the retail industry. CRM in retail – Loyalty programs . Different levels of relationship. Tools to develop strong customer...»

Customer relationship management's approach to create, adopt and redefine the marketing strategies

Business & market   |   Management   |   Term papers   |   03/05/2009   |   .doc   |   17 pages
Document abstract : «Customer relationship management s approach to create, adopt and redefine In this era of customer ruling the market and most often called The King it is ...»

Synopsis abstract : «Introduction.. A clearer perspective about modern management tools.. Importance of CRM.. Targeting of customers and segmentation of market.. Examples of a few database and CRM tools.. The 4P's of marketing.. Product development.. Pricing.. Sales...»

Sales-side process automation to improve integration: An exploratory research

Business & market   |   Business strategy   |   Theses   |   05/08/2009   |   .doc   |   51 pages
Document abstract : « The pros and cons of supplier relationship management (SRM Internet economy, the customer is most definitely king. purpose is to create a customer, the business ...»

Synopsis abstract : «Introduction. A overview of Information Communication Technologies. Rationale of the study. Objective of the study. Conceptual framework and literture survey. What is sales force automation?. Technology behind it. The definition of knowledge...»

Looking at how and where CRM can help an organization

Business & market   |   Business strategy   |   Term papers   |   04/02/2009   |   .doc   |   26 pages
Document abstract : « selecting appropriate customers for individual marketing programs Customer is the king" and modern understood the value of customer relationship management-that ...»

Synopsis abstract : «Introduction. Understanding and knowing the customers. Five new approaches to customer value. Customer relationship management (CRM). How it works?. CRM's evolution. Key principles of CRM. Benefits for organization. Status of CRM. Introduction. A...»

Consumer empowerment

Business & market   |   Marketing   |   Term papers   |   01/13/2009   |   .doc   |   6 pages
Document abstract : « go beyond this simplistic relationship consumers versus empowerment More than an customer King This concept marketers in the overall marketing or communication ...»

Synopsis abstract : «Introduction.. Concept of consumer empowerment.. More than an customer King.. The Hawthorne effect.. Factors influencing the growth of consumer empowerment.. Impact of technological development.. Global economy.. Shift in consumption.. Effects of...»

A Study on customer satisfaction towards Cipla products

Business & market   |   Business strategy   |   Market study   |   03/31/2009   |   .doc   |   40 pages
Document abstract : « to economic success criteria of companies and that relationship management works. Today s market is a buyer oriented where customer is considered as king. ...»

Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»

Efficiency of tele-marketing activities and its viability

Business & market   |   Marketing   |   Term papers   |   05/20/2009   |   .doc   |   24 pages
Document abstract : « has already become common, where the customer can order ABN AMRO HISTORY On 29 march 1824 King Willem-I Key in their relationship approach is a constant focus ...»

Synopsis abstract : «Introduction. The nationalized banks. MNC's banks in India. Marketing of banking products. Industry profile of ABN AMRO. The three global strategic business units. Consumer & commercial clients . Private clients & asset management...»

Financial services through non branch delivery channels

Economics & finance   |   Finance   |   Indian project   |   04/21/2009   |   .doc   |   42 pages
Document abstract : « bank touts The customer is King mantra, it information about his or her specific account relationship. offered by competitors Reduce customer attrition Indian ...»

Synopsis abstract : «An overview of banking. Revolution in the banking industry. Indian banks cash in on delivery channels. Understanding the psychology of the customer. Using technology for serving customers. Objective of the study. Reseach methodology. Review of...»

The hospitality industry

Economics & finance   |   Economics   |   Presentation   |   01/15/2009   |   .doc   |   6 pages
Document abstract : « Management and Marketing: A Customer Relationship Management Approach industry: the role of customer satisfaction and King, CA (1995), "What is hospitality ...»

Synopsis abstract : «Introduction.. Hospitality definition & characteristics.. Financial strategy.. Human resources strategy.. Marketing strategy.. Conclusion.. References.....»

Innovations in the restaurant business

Business & market   |   Business strategy   |   Term papers   |   04/01/2009   |   .doc   |   29 pages
Document abstract : « franchises include McDonald s, Burger King, Kentucky Fried a 5% increase in customer retention resulted led to the development of relationship marketing in the ...»

Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. An overview of service marketing. Concept. Positioning and differentiation. Summary. Branding of restaurants. Issues of branding services. A comprehensive study. Brand research and...»

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