The effectiveness of guilt appeal in the fashion business

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   9 pages
Document abstract : «The effectiveness of guilt appeal in the fashion business Introduction Guilt and its mechanisms are a relevant way to understand consumers' behaviour towards ...»

Synopsis abstract : «Introduction.. The buying decision.. The possibility of relieving the guilt.. Objective, relevance and problem definition.. Research approach.. Research questions.. Hypotheses.. Research design.. Type of research.. Goal.. Research...»

The democratization of luxury

Business & market   |   Business strategy   |   Presentation   |   01/20/2009   |   .doc   |   62 pages
Document abstract : « a luxury product without reducing its elitist appeal. very large audience, very visible, guilt-free, flattering of brands recognizes the effectiveness of this ...»

Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»

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