The evolution and implementation of the marketing concept
Synopsis abstract : «Introduction. Marketing concept's history. Arguments against the marketing concept. Arguments for the marketing concept. Point of view. Conclusion. Bibliography....»
Experimental marketing: Building customer associations
Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»
The implementation of an information system and its consequences for the success of the companies
Synopsis abstract : «Introduction.. Brief overview of the 2 studied companies.. GM: The Colossus with agile feet.. Land Rover: The established giant.. Two convergent approaches.. Information system's effects on the value chain.. Presentation of the concept.. A total...»
Feasibility study of a new cosmetic product launch on the American market
Synopsis abstract : «Overview.. Voyage des Thes and us.. Mission statement.. Executive summary.. America and tea.. Situation analysis.. Company description.. Products of Voyage des Thes.. Market analysis.. Key success factors.. Marketing strategy.. Overall sales and...»
Strategic marketing in today's Indian markets
Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»
The benefits and risks associated with the implementation of 3G technologies at Vodafone
Synopsis abstract : «Introduction.. 3G Technology?An Overview.. Benefits of 3G Technologies.. Vodafone?A Review.. Vodafone and 3G.. Conclusion.....»
Looking at how and where CRM can help an organization
Synopsis abstract : «Introduction. Understanding and knowing the customers. Five new approaches to customer value. Customer relationship management (CRM). How it works?. CRM's evolution. Key principles of CRM. Benefits for organization. Status of CRM. Introduction. A...»
Digital Evolution
Synopsis abstract : «Introduction. Craig Barrett. The global knowledge economy. Technology as the fabric of life. Moore's law today. Changes in the microscopic level. Value of education: Focus on feople. Technology opportunity in healt...»
Study of rural marketing in the present scenario in India
Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»
Strategy and planning process in the Small Business and the Small & Middle Enterprises (SME) Sector
Synopsis abstract : «Introduction. The impacts of planning on the success of a strategy. Attitude of owner-managers towards Planning. The drawbacks of Planning. How entrepreneurs actually formulate their strategy. Conclusion. References....»
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