The impact of advertisement on the buying behavior with reference to the consumer durables
Business & market |
Marketing |
Theses |
03/21/2009 |
.doc |
47 pages
Document abstract : «The impact of advertisement on the buying behavior with reference to the consumer durables. Introduction; Theoritical background of ...»
Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»
Strategic marketing in today's Indian markets
Business & market |
Marketing |
Theses |
05/09/2009 |
.doc |
43 pages
Document abstract : « An aggressive advertisement campaign with a theme of The impact of this could escalate costs in s strategies changes in the consumer buying behavior changes in ...»
Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»
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