The impact of sales promotion on customer retention

Business & market   |   Marketing   |   Indian project   |   05/10/2009   |   .doc   |   57 pages
Document abstract : « Bibliography. The impact of sales promotion on customer retention CONTENTS TOPIC Acknowledgement INTRODUCTION COMMUNICATION CONCEPTS AND ELEMENTS OF ...»

Synopsis abstract : «Introduction. Concepts and elements of communication. The role of communication in marketing. The concept and nature of marketing. Marketing communication and promotion. Objectives of promotion. Definition of promotion mix. Elements of promotion...»

The future for the French customer loyalty programs

Business & market   |   Business strategy   |   Term papers   |   05/16/2009   |   .doc   |   15 pages
Document abstract : « want to create crowds thanks to sales promotion and to M. (2006) shows the positive impact of customer They increase sales revenues by raising purchase, usage ...»

Synopsis abstract : «Introduction. The problem statement . The preliminary literature review. Concepts of customer relationship management . Definition of the customer loyalty . Best loyalty programs. The necessity of customer retention. Benefits and profitability of...»

The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)

Business & market   |   Business strategy   |   Theses   |   04/02/2009   |   .doc   |   75 pages
Document abstract : « are termed as a disguised from of Sales promotion. only have a sustained impact on the including customer repeat purchasing behavior and customer retention. ...»

Synopsis abstract : «Introduction. Overview and background of the study. Aims and objectives of the study. Scope of the study. Rationale of the study. Methodology of the study. Categorization of the customer loyalty concept. A frame on loyalty. Critical evaluation. The...»

Advertisement and sales promotion with reference to Leo Labs IT Solutions Pvt. Ltd.

Business & market   |   Marketing   |   Indian project   |   03/05/2009   |   .doc   |   35 pages
Document abstract : «Advertisement and sales promotion with reference to Leo Labs We understand the business impact of e-business available to drive consumer demand, sales, and the ...»

Synopsis abstract : «Company profile.. Theoretical perspective.. Marketing research on new product development.. Objective and scope.. Research methodology.. Limitations.. Analysis and interpretatio...»

Analysis of an oligopoly phone industry in South Africa

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   5 pages
Document abstract : « gifts, money/banking cards, sales promotion, coupons in advertising, product diversification, branding, customer focus and consider the likely impact of her or ...»

Synopsis abstract : «Introduction.. The concentration ratio of the industry.. The nature of the competition.. Is there is a price leader in the industry?. The evidence of abnormal profits.. The barriers to entry in the industry.. The...»

A Study on customer satisfaction towards Cipla products

Business & market   |   Business strategy   |   Market study   |   03/31/2009   |   .doc   |   40 pages
Document abstract : « by at least five percent, the profit impact of this at an attractive price and by sales promotion strategies. is a buyer oriented where customer is considered ...»

Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»

The customer is the king: Relationship marketing

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   55 pages
Document abstract : « business environment To study the impact of relationship four Ps (Product, price, place & promotion) be augmented to approach of making one-time sales is being ...»

Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview . Key trends in retail industry . CRM and the retail industry. CRM in retail – Loyalty programs . Different levels of relationship. Tools to develop strong customer...»

Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   22 pages
Document abstract : « the second essential part to get warm sales, because we Testing the impact of promotion in this newspaper is approach are avoided such as promotion via Banner ...»

Synopsis abstract : «Introduction.. Marketing objectives and strategy.. Situation analysis of Lexus Brand.. Objectives.. Lexus LS 460's target market.. Proposition to the target audience.. Communications plan.. Choice of the media and reasons.. Estimated results and...»

All you wanted to know about HDFC and Standard Life Insurance

Economics & finance   |   Finance   |   Indian project   |   04/16/2009   |   .doc   |   66 pages
Document abstract : « The top ups will not impact the Sum Assured of such as new products, market rates, promotion devices and for: Possible later use in case sales personnel leave ...»

Synopsis abstract : «Introduction. Company profile. Corporate profile. HDFC and its group companies. Insurance plan and compara. HDFC market review. Key terms. Major competitiors. Research methodology. Data analysis. Conclusion and recommendation of the reserach. SWOT...»

Innovations in the restaurant business

Business & market   |   Business strategy   |   Term papers   |   04/01/2009   |   .doc   |   29 pages
Document abstract : « the strategy include the cost of promotion, loss of awareness and encouraging interest and potential sales in the be rightly said that the impact of branding ...»

Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. An overview of service marketing. Concept. Positioning and differentiation. Summary. Branding of restaurants. Issues of branding services. A comprehensive study. Brand research and...»

Change Currency