The international development of Starbucks (2004)
Synopsis abstract : «Introduction.. The international approach of Starbucks is globa-local.. The differences.. The similarities.. The pros and the cons of the international approach.. A high brand's value for the consumer.. The brand benefits.. The brand...»
Analysis of success strategy of Starbucks
Synopsis abstract : «Introduction.. Presentation.. From grain (engineering) to cup.. Starbucks: A new player in the third market.. Coffee bar: When America takes the Italian accent.. Competitors of Starbucks.. Starbucks: More than a brand, an experience.. Strategy of...»
The current situation of small scale coffee production in Latin America
Synopsis abstract : «Introduction. A population facing an historical crisis. Fair trade and organic production as the main solution to the current situation. Fair trade system is facing problems it has to solve. Conclusion. Sources....»
The Fair Trade debate: pros and cons and future prospects
Synopsis abstract : «Introduction. Defining Fair Trade networks. Fair Trade: Key features. Greater acceptance of fair trade certified products in Western nations. The predominance of free trade dogma and agreements . Limited enthusiasm for fair trade...»
Impact of immigrants on Canadian economic development between 1987 and 2007
Synopsis abstract : «Introduction. The percentage, that the Canadian population grows through immigration, each year. Karen King and Bruce Newbold's notes on the subject . The figure provided by the CIC. The statistics and the analysis provided by Breau and Froschauer...»
Digitalization: The Commercial Rise in Independent Filmmaking
Synopsis abstract : «The Essential Change in Filmmaking. Digital Dominance. Commercial Freedom of Content. Digitally Opened Doors: Corporate Independence. Sex, Violence, and Other Safe Endeavors. A Democratic Industry....»
Is Fair Trade a tool to appease the conscience or a political lever?
Synopsis abstract : «Abstract.. Acknowledgments.. Introduction.. Fair Trade, the present situation and challenges for the future.. To educate for better consuming.. Fair Trade, a political weapon?. Conclusion.. References.. Appendix 1.....»
Organic and fair trade coffee in Chiapas
Synopsis abstract : «Introduction. The power and marketing of quality . The danger and promise of growth. Ruiz's interview. The production and politics of knowledge. Labor and social capital. Conclusion. Works cited....»
Sensory marketing
Synopsis abstract : «Introduction.. Sensory marketing.. Historical overview of the brand.. The future of branding.. Sensorial Marketing ingredients.. Vision.. Sound.. Smell.. Touch.. Taste.. Sensorial marketing in fashion industry.. Branding in five-dimensional...»
The global youth market (with a case study about Converse)
Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»
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