Marketing Apple: The iPhone "Phenomenon"

Business & market   |   Business strategy   |   Case study   |   02/26/2009   |   .doc   |   14 pages
Document abstract : «Marketing Apple: The iPhone Phenomenon 1. Executive Summary Apple Inc (AAPL) is a leading provider of digital portable entertainment devices, computer systems ...»

Synopsis abstract : «Executive summary.. Company description.. Strategic focus and plan.. Situational analysis.. SWOT analysis.. Key internal strengths.. Key internal eeaknesses.. Key external opportunities.. Industry analysis: Growth opportunity of...»

The iPhone

Business & market   |   Marketing   |   Presentation   |   01/20/2009   |   .doc   |   13 pages
Document abstract : « Sources. The iPhone Inaugurated at Mac world 2006, the iPhone marks Apple in the smart phone market, following the example of Steve Jobs. ...»

Synopsis abstract : «Introduction.. Study of the marketing of the Iphone.. Analysis-diagnosis of the situation.. Internal Factors.. Decision criteria.. Strengths and weaknesses.. External factors.. Environment.. The Competition.. Intermediaries.. The...»

Apple Inc: Building a corporation the Apple's way

Business & market   |   Business strategy   |   Term papers   |   10/30/2009   |   .doc   |   16 pages
Document abstract : « Electronics. They have just released the Apple iPhone, but it's unclear whether this is still a part of a consumer electronic. ...»

Synopsis abstract : «Introduction. The business functions. Apple computer inc. Apple's product lines. Analysis of the 10k report. Analysis of the sales of Apple over a period of time. Distribution. Forms of distribution for Apple's products. Market segmentation. The...»

The global youth market (with a case study about Converse)

Business & market   |   Marketing   |   Market study   |   01/20/2009   |   .doc   |   30 pages
Document abstract : « Find that in their environment: online! Be reactive when a new pop star (Rihanna), fashion style (Tecktonik), object (IPhone) are launched in the youth market. ...»

Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»

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