The relevance of Below: The Line activities to current marketing communication practices
Synopsis abstract : «Introduction. Research objective. Research methodology. Research design. An evolution of below -the- line (BTL) activities. Channels of BTL activities. Current scenario in the BTL activities. Trends impacting BTL marketing budgets. Limitations of...»
A Study on customer satisfaction towards Cipla products
Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»
Soft capitalism as related to therapeutic modes of work
Synopsis abstract : «Introduction . Statement of research problem . Significance of study . The dilemma facing economic policy advisers arising from the theory of second best. The extent to which economic theory and empirical evidence support the use of competition...»
Recruitment and selection
Synopsis abstract : «Introduction. Recruitment and selection techniques. Module1: Application forms assessment. Module2: Written test assessment. Module3: Interview assessment. Study of the processes of selection. Recruitment. Screening. Selection. Review of...»
Competency mapping in an organization
Synopsis abstract : «Introduction. Meaning and definition of competency. Behavior indicators and key indicators. Categories of competencies. Meaning and concept of competency mapping. Competency models. Uses of competency mapping. Role of competency in identifying...»
Affects Of teaching techniques & styles on student learning
Synopsis abstract : «Abstract.. The affects of teaching techniques & styles on student learning.. Introduction.. Statement of the problem.. Purpose.. Focus and intent.. Situation to self.. Guiding questions.. Discussion of literature.. Research process and...»
Cradle to Cradle Design
Synopsis abstract : «Why our current economic model is unsustainable. A strained planet. Consumers at risk. One reason: The unplanned industrial revolution. Why eco efficiency alone is not the solution. What eco efficiency is. Less bad is not good. How C2C draws on...»
Evolution of mobile commerce
Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»
Export procedures and documentation in India
Synopsis abstract : «Introduction. Two classes of exports. Types of exporters. Manufacturer exporter. Merchant exporter. How to set up an export organisation. Choosing appropriate mode of operations. Naming the business. Structure of an export organisation. IEC exempt...»
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