The role, significance and impact of supply chain management in the FMCG sector

Business & market   |   Management   |   Term papers   |   06/17/2009   |   .doc   |   11 pages
Document abstract : « Pull method; Bibliography. The role, significance and impact of supply chain management in the FMCG sector with reference to India CONTENTS Sub Topics Executive ...»

Synopsis abstract : «What is FMCG?. Distinguishing characteristics of the industry. Low capital intensity. High initial launch cost. Technology. Marketing drive. Market research. Balance sheets are misleading. Third-party manufacturing. Significant presence of...»

Study of rural marketing in the present scenario in India

Business & market   |   Marketing   |   Market study   |   05/08/2009   |   .doc   |   53 pages
Document abstract : « place on the themes of enabling policies, role of finance The significance of the Web in disseminating information and the Web will have a great impact on the ...»

Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»

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