The 5 star hotel industry in India

Type :

Term papers

Pages :

6 pages

Format :

.doc

Published date :

08/28/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Industry analysis
Hotel ratings
Dominant players
Positioning
1. Target market
2. Basic service offering
3. Core product
4. Supplementary services
Different ooms and tariffs
1. Executive suite
2. Deluxe suite
3. President suite
4. Heritage room
5. Special rooms for couples
6. Deluxe family room
Tariffs
1. Business hotels
2. Leisure hotels
Operations for service
1. Hotel
2. Restaurant and lively bar
Customer feedback

Abstract

The Indian hotel industry has been in the limelight during the past three years. It went through a bad phase during the period 1997 to 2002. Varied reasons led to the poor performance of the hotel companies during this period, with the major being the nuclear tests carried out by india in 1998 and the consequent sanctions against the country, the fears of an Indo-Pak war in 1999, terrorist attacks in the US in 2001, and the SARS scare in 2003. All these factors combined to result in a drop in tourist traffic into the country. As a result of this, the hotel companies witnessed drops in their occupancy and room rates.

The fortunes of the Indian hotel industry revived only in the second half of FY03 with a pick-up in global economy and a rise in the confidence level among global travelers (both business and leisure). The impressive performance in tourist arrivals is attributable to a strong sense of business and investment confidence in india led by growth of the Indian economy, a strong performance of the domestic corporate sector and opening up of the economy to a greater foreign participation.