The ABN Amro bank

Type :

Term papers

Pages :

7 pages

Format :

.doc

Published date :

08/25/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Profile of ABN Amro
1. History
2. Network
3. The goal of ABN Amro
4. The objective
Three global strategic business units
1. Consumer and commercial clients
2. Private clients and asset management
3. Wholesale clients
Vision
Mission
Organizatoin structure
Major products and services
SWOT analysis
1. Strengths
2. Weakness
3. Opportunities
4. Threats
Functional areas
1. Personnel management
2. Human resources department
Conclusion

Abstract

On 29 March 1824 King Willem-I issued a royal decree creating the Nederlandsche Handel-Maatschappij with the aim of reviving trade between the Netherlands and the Dutch East Indies. In 1964, NHM merged with De Twentsche bank to form Alegeme bank Nederland (abn), while Amsterdamsche bank and Rotterdamsche bank joined to become Amsterdam-Rotterdam (amro) bank. In 1991, these two banks merged as abn amro bank. Today abn amro bank has a powerful presence in world markets, building on a tradition of stimulating international trade.As an international bank, they have more than 3,500 branches in over 70 nations across the globe, abn amro, the Network bank caters to everyone's needs both at home and abroad.

The goal of abn amro is to create value for its clients. Key in their relationship approach is a constant focus on the financial services needs of their client segments. It is through the professionalism and motivation of their global staff that they realize this value, resulting in maximum economic value for their shareholder. The objective is to maximize the value of each of these businesses as well as synergies between them. Excellence of service to their clients and leadership in their chosen markets are of paramount importance to their long-term success.