The anthropology of dresses: Clothing industry analysis

Type :

Term papers

Pages :

5 pages

Format :

.doc

Published date :

08/11/2009

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Summary :

 
 

Table of Contents The anthropology of dresses: Clothing industry analysis Table of Contents

 
  1. Introduction
  2. What makes stores successful
    1. The role of the locations
    2. Uppers, rails and displays
  3. The over all layout of the Rugby Ralph Lauren stores
  4. The role of sales associates and managers
    1. The hiring process of sales associates
  5. The role of the dress in Rugby Ralph Lauren
    1. The image of uniformity and uniqueness
    2. The establishment of the dress as the norm
  6. Following the tradition of Kropotkin
  7. Conclusion

Abstract

Rugby Ralph Lauren, the newest division of Ralph Lauren clothing, was established in October of 2004. At just four years old, the branch boasts ten locations across the United States. The oldest of these stores is located on Newbury Street in Boston while the New York City location pulls in over fifty percent of the brand's profits. Within the last year, Rugby has launched a website featuring select fashion pieces in accordance with each major line for audiences to view, along with features such as "Style Guide" complete with videos and step by steps tips for keeping "crisp and neat". Keeping in line with the boutique-like atmosphere established in store locations, while audiences are able to view select pieces from the line on the website, they are available through in-store purchases only, securing the exclusivity of the brand.

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About the author :

pencil image Ashley C.  
Level :Advanced Study : Educational studies School/University : The New School for Social Research

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