The Asian cosmetics market: The Looks.com case study
Summary :
Table of Contents
- Questions
- The advantages and disadvantages for a manufacturer listing its products for sale on looks.com
- The effectiveness of Robbie Jessel's plan to position LOOKS.COM as a duty free retailer
- How would you approach manufacturers and distributors to solicit their brands for listing on LOOKS.COM
- Conclusion
Abstract
By the way of listing its products for sale on the website looks.com, a manufacturer will get various advantages, and also some disadvantages. Obviously, the aim for looks.com is that the advantages overcome the drawbacks, so that the manufacturer will be likely to list its products in that way. It is a real dilemma for the manufacturer to list or not its products for sale on looks.com at a price lower than the Manufacturer Suggested Retail Price (MSRP). By listing their products for sale on looks.com, the manufacturer will be able to reach a larger amount of customers than he would in another way, that is to say he will get a larger customer base.
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