The Baltic States: a golden opportunity for French food exporters?
Summary :
Table of Contents
- Executive summary.
- Introduction.
- A strong economic potential.
- General economic background.
- From the food product market point of view .
- Consumption habits.
- An unreliable economy.
- Threats of the Baltic States.
- From the food product market point of view.
- Marketing issues.
- Marketing investigations.
- Behaviour of success.
- Conclusion.
- Annexes.
Abstract
The 1st of May 2004, ten new countries came into the European Union. These states have seen their economy dramatically change in many aspects of international trade since this date. From the custom point of view to the currencies issues, it significantly facilitates the goods exchanges of food products between EU members. But for Estonia Latvia and Lithuania, the economic revolution is deeper than in other newcomers, and this study will try to answer to the problematical: "The baltic states: a golden opportunity for french food exporters?" Multiple economic evidences show the high potential of these 3 baltic countries. The term of "baltic Tigers" is used to describe the phenomenon, with reference to the flourishing Irish Celtic Tiger. During this Critical Analysis Paper, a Benchmark method of analysis is used to compare and predict the near future of the considered region. After the overview of the baltic financial and economical system, the survey focuses on the food product market in this place. Consumption habits, imports, exports, and ways of distribution are considered to answer to the problematical.
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