The business strategy of Tang: The instant breakfast drink
Summary :
Table of Contents
- Summary
- TV recalls Test
- Positive and negative aspect of the commercials
- Food Selection
- Lady PhD
- Conclusion
Abstract
General Food Corporation was a leading manufacturer and marketer of grocery products, chiefly convenience foods. tang instant breakfast drink which was introduced in 1958, was one of its 30 best-known brand names of food industry.
tang volume grew slowly but steadily. In 1969, when sales showing increases, the product was significantly improved and sampling efforts, advertising and promotion were increased. The brand's media copy program, which associated the product with America's space exploration efforts, was effective as the Apollo program became very active. Sales were up 29% in 1969, and 32% in 1970. In 1971, the Apollo program became less active.
tang volume grew slowly but steadily. In 1969, when sales showing increases, the product was significantly improved and sampling efforts, advertising and promotion were increased. The brand's media copy program, which associated the product with America's space exploration efforts, was effective as the Apollo program became very active. Sales were up 29% in 1969, and 32% in 1970. In 1971, the Apollo program became less active.
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