The case of Google
Summary :
Table of Contents
- Google Inc
- Some figures about Google Inc
- Google's philosophy
- The key factors behind Google's early success
- Can the search business become more concentrated?
- Is 'search' a winner-take-all business?
- In renewing its deal with AOL, could Google afford to pay AOL more than 100% of the revenue generated from AOL searches?
- Microsoft's maximum affordable bid for AOL's search traffic as compared to Google's
- Should Google branch out into new arenas?
- Google's distinctive governance structure, corporate culture and organizational processes: Strengths or potential limitations
- Conclusion
- Bibliography
Abstract
google Inc. is a company created on the 27th of September 1998 in the Silicon Valley by Larry Page and Sergey Brin. About 16,000 employees work for this company. google's mission is "to organize the world's information and make it universally accessible and useful ."
Currently, google Inc. is recognized worldwide as the biggest search business. It presents itself as a free service, very easy to use and provides results in a very short time. The lifespan of a google search is usually less than half a second. "google" design is the number 1 followed by 100 zeros. google chose this term to symbolize its mission: organize the huge information volume available on the Web. According to Larry Page, one of the two co-founders of the company, "the ideal search engine must understand exactly the purpose of each research to provide exactly the information requested." Although google is recognized as the number 1 in the technology sector research, its aim is to provide a level of service even higher for those who seek information, at any place on earth .
Currently, google Inc. is recognized worldwide as the biggest search business. It presents itself as a free service, very easy to use and provides results in a very short time. The lifespan of a google search is usually less than half a second. "google" design is the number 1 followed by 100 zeros. google chose this term to symbolize its mission: organize the huge information volume available on the Web. According to Larry Page, one of the two co-founders of the company, "the ideal search engine must understand exactly the purpose of each research to provide exactly the information requested." Although google is recognized as the number 1 in the technology sector research, its aim is to provide a level of service even higher for those who seek information, at any place on earth .
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