The case of Loctite Corporation

Type :

Term papers

Pages :

5 pages

Format :

.doc

Published date :

08/28/2009

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Summary :

 
 

Table of Contents The case of Loctite Corporation Table of Contents

 
  1. Introduction
  2. IPG's current position
    1. Market structure
    2. Locking device
  3. IPG's sales by product line
  4. IPG's objective and strategy
    1. Objective
  5. Comparison between adhesives and CA's
  6. Characteristics of distributors
  7. IPG strategy for CA
  8. Market attractiveness
  9. Role of BAM in IPG's product line
  10. Complementary versus substitute
  11. Loctite contribution data
  12. Product/company fit
  13. Likely reaction to BAM
  14. BAM Marketing Program
  15. Recommendations
    1. Product issues
    2. Pricing
    3. Communication

Abstract

loctite corporation was a leader in the development and marketing of high performance adhesives and sealants for industrial and consumer application.

This case can be analyzed in five parts based on Industrial Products Group (IPG); a division of loctite corporation
1. IPG's current position
2. IPG's objective and strategy
3. Bond-A-Matic (BAM)'s role in IPG product line (Product/Market and Product/Company Fit)
4. Likely reaction to BAM
5. BAM Marketing Program.

IPG was dealing with Adhesives and Cyanoacrylates (CA). However, as given in the case, Mechanical device market was four times bigger. Company was growing at 25% each year and 70% of revenues were from Anaerobics and CAs. Company had 3 divisions-
IPG- accounting for 25% of loctite Sales.
Woodhill Permatex- accounting for 34% of sales.
loctite International- accounting for 41% of sales.

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About the author :

pencil image VINAYAKA H. MANAGER- SALES
Level :General public Study : Management School/University : IIM INDORE

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